Coca-Cola HBC
This is a People Leader role.
The incumbent must be based in Atlanta, GA and work a hybrid work schedule.
Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience. Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, enabling digital to be a meaningful source of advantage across our operating unit.
Our work touches on the experiences that keep the business running, including customer journeys, service delivery, sales execution, and the platforms that connect them. We are raising our standards for product, design, and engineering craft, deepening our connection to users, and rebuilding the systems that power these experiences end to end.
We are expanding our in‑house design and research practice. This team will turn complex workflows into simple, coherent, human experiences. Designers will work side‑by‑side with Product and Engineering to shape how our ecosystem looks, feels, and works. If you want to help build this practice and define our experience vision from day one, we would love to meet you.
About the Role The
Head of Product Design & Research
will build and lead our design practice. You will set the vision for how our products should work, feel, and flow, and you will hire and grow the team that brings this vision to life. You will create the systems, standards, and ways of working that embed design and research into every empowered product team.
You are a hands‑on design leader who can move easily between high‑level experience architecture, thoughtful critique, and rapid prototyping. You help teams see around corners, use user insight to shape strategy, and bring clarity to complex spaces. You believe great products come from tight collaboration, continuous learning, and strong design judgment.
You will also guide how we use AI as a creative accelerant, opening new possibilities while maintaining high standards of craft and integrity.
Responsibilities Build and Lead the Design and Research Organization
Build an in‑house design practice from the ground up, including hiring the founding designers and researchers
Define expectations, rituals, and ways of working within empowered product teams
Create a culture of critique, curiosity, and craft excellence
Set the Experience Vision
Establish the north star for digital and service experiences
Champion simplicity, coherence, and usability across the portfolio
Shape principles and patterns that guide teams toward high‑quality work
Integrate Design and Research into Discovery
Make research a continuous practice
Promote rapid prototyping and frequent user testing
Use insight, narrative, and prototyping to influence product direction
Own the Design System and Experience Architecture
Build a scalable design system that accelerates delivery and improves consistency
Define cross‑product frameworks and shared UI patterns
Reduce fragmentation across journeys and surfaces
Champion Holistic, Multi‑Touchpoint Design
Consider digital, operational, communication, and support interactions together
Translate complex workflows into simple, human‑centered experiences
Ensure customers and associates experience one unified ecosystem
Guide the Use of AI in Design and Research
Define how AI supports exploration, prototyping, and insight generation
Maintain high quality and ethical standards
Explore emerging AI‑native interaction models
Shape Product Strategy and Experience Outcomes
Co‑create experience strategy with Product and Engineering
Influence strategic decisions through insight and storytelling
Ensure user experience considerations guide prioritization and trade‑offs
Key Qualifications
Bachelor’s degree in design, HCI, or a related field, or equivalent practical experience
10+ years in product design, UX, or experience design with a strong portfolio of shipped digital products
5+ years leading design teams in empowered product environments
Strong capabilities across UX, interaction design, systems design, and visual design, with some familiarity in service design
Experience leading user research or working closely with dedicated researchers
Track record shaping strategy with Product and Engineering leaders
Experience building or scaling a design system
Ability to design for multi‑role, multi‑touchpoint, or ecosystem products
Familiarity with generative AI in design or research workflows
Exceptional storytelling, facilitation, and communication skills
Leadership Attributes
Experience vision and clarity . Defines how experiences should work and feel, brings coherence to complex spaces, and helps teams understand what great looks like.
Builder of design talent and practice . Builds the in‑house design and research team from the ground up, develops craft and capability, and establishes a modern design culture.
Influence and cross‑functional leadership . Builds trust across Product, Engineering, and business teams, shaping strategy and decisions through insight, narrative, and thoughtful critique.
Systems thinking and quality . Creates the frameworks and patterns that ensure experiences are simple, unified, and scalable, and holds a high bar for craft and usability.
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The incumbent must be based in Atlanta, GA and work a hybrid work schedule.
Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience. Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, enabling digital to be a meaningful source of advantage across our operating unit.
Our work touches on the experiences that keep the business running, including customer journeys, service delivery, sales execution, and the platforms that connect them. We are raising our standards for product, design, and engineering craft, deepening our connection to users, and rebuilding the systems that power these experiences end to end.
We are expanding our in‑house design and research practice. This team will turn complex workflows into simple, coherent, human experiences. Designers will work side‑by‑side with Product and Engineering to shape how our ecosystem looks, feels, and works. If you want to help build this practice and define our experience vision from day one, we would love to meet you.
About the Role The
Head of Product Design & Research
will build and lead our design practice. You will set the vision for how our products should work, feel, and flow, and you will hire and grow the team that brings this vision to life. You will create the systems, standards, and ways of working that embed design and research into every empowered product team.
You are a hands‑on design leader who can move easily between high‑level experience architecture, thoughtful critique, and rapid prototyping. You help teams see around corners, use user insight to shape strategy, and bring clarity to complex spaces. You believe great products come from tight collaboration, continuous learning, and strong design judgment.
You will also guide how we use AI as a creative accelerant, opening new possibilities while maintaining high standards of craft and integrity.
Responsibilities Build and Lead the Design and Research Organization
Build an in‑house design practice from the ground up, including hiring the founding designers and researchers
Define expectations, rituals, and ways of working within empowered product teams
Create a culture of critique, curiosity, and craft excellence
Set the Experience Vision
Establish the north star for digital and service experiences
Champion simplicity, coherence, and usability across the portfolio
Shape principles and patterns that guide teams toward high‑quality work
Integrate Design and Research into Discovery
Make research a continuous practice
Promote rapid prototyping and frequent user testing
Use insight, narrative, and prototyping to influence product direction
Own the Design System and Experience Architecture
Build a scalable design system that accelerates delivery and improves consistency
Define cross‑product frameworks and shared UI patterns
Reduce fragmentation across journeys and surfaces
Champion Holistic, Multi‑Touchpoint Design
Consider digital, operational, communication, and support interactions together
Translate complex workflows into simple, human‑centered experiences
Ensure customers and associates experience one unified ecosystem
Guide the Use of AI in Design and Research
Define how AI supports exploration, prototyping, and insight generation
Maintain high quality and ethical standards
Explore emerging AI‑native interaction models
Shape Product Strategy and Experience Outcomes
Co‑create experience strategy with Product and Engineering
Influence strategic decisions through insight and storytelling
Ensure user experience considerations guide prioritization and trade‑offs
Key Qualifications
Bachelor’s degree in design, HCI, or a related field, or equivalent practical experience
10+ years in product design, UX, or experience design with a strong portfolio of shipped digital products
5+ years leading design teams in empowered product environments
Strong capabilities across UX, interaction design, systems design, and visual design, with some familiarity in service design
Experience leading user research or working closely with dedicated researchers
Track record shaping strategy with Product and Engineering leaders
Experience building or scaling a design system
Ability to design for multi‑role, multi‑touchpoint, or ecosystem products
Familiarity with generative AI in design or research workflows
Exceptional storytelling, facilitation, and communication skills
Leadership Attributes
Experience vision and clarity . Defines how experiences should work and feel, brings coherence to complex spaces, and helps teams understand what great looks like.
Builder of design talent and practice . Builds the in‑house design and research team from the ground up, develops craft and capability, and establishes a modern design culture.
Influence and cross‑functional leadership . Builds trust across Product, Engineering, and business teams, shaping strategy and decisions through insight, narrative, and thoughtful critique.
Systems thinking and quality . Creates the frameworks and patterns that ensure experiences are simple, unified, and scalable, and holds a high bar for craft and usability.
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