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ABA Centers of America

Director of Digital Marketing

ABA Centers of America, Fort Lauderdale, Florida, us, 33336

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ABA Centers of America provided pay range This range is provided by ABA Centers of America. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $160,000.00/yr - $180,000.00/yr

About the Company We are the nation’s fastest‑growing provider of autism care, delivering high‑quality Applied Behavior Analysis (ABA) therapy across a rapidly expanding footprint. Founded in 2020, we have grown from a single clinic to nearly 70 operating areas in more than a dozen states, supported by a high‑performance corporate infrastructure and data‑driven decision‑making.

Recognition & Awards

Inc. 5000 – 5th Fastest‑Growing Private Company in America

Financial Times – #1 on "The Americas' Fastest Growing Companies"

EY Entrepreneur Of The Year® U.S. Overall

South Florida Business Journal's Top 100 Companies

Florida Trend Magazine's 500 Most Influential Business Leaders

Inc. Best in Business, Health Services

About the Role As the Director of Digital Marketing, you will report directly to the CMO and be the top digital marketing leader, leading the development and execution of digital strategies, plans, and campaigns that drive measurable business results.

Key Responsibilities

Lead digital marketing strategies and campaigns using modern, AI‑enabled platforms

Guide AI Search initiatives (AEO) to strengthen ABA Centers' visibility in AI‑driven search ecosystems

Develop and manage digital marketing budgets across enterprise, subsidiary, and clinic levels

Cultivate a "test‑and‑learn" culture focused on optimization and improvement

Own ROI measurement for all digital efforts

Lead and develop a team across SEO, SEM, PPC, email automation, and social media

Collaborate cross‑functionally to meet business goals

Provide insights into the digital client journey

Requirements

Bachelor’s degree required; MBA preferred

7+ years of relevant digital marketing experience

Strong analytical skills in planning and optimizing digital campaigns

Experience with AI‑powered marketing tools and automation

Up‑to‑date knowledge of SEM trends

Familiarity with marketing automation platforms

Clean background and drug screenings required

Willingness to travel 10‑15%

Expertise Needed

Highly responsive, urgency‑oriented work style

Strong relationship‑building and influencing skills

Highly organized and effective under pressure

Experience managing and developing a marketing team

Ability to work with diverse stakeholders and senior executives

Benefits

21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays)

Flexible Spending Account (FSA) and Health Savings Account (HSA) options

Medical, dental, vision, long‑term disability, and life insurance

Generous 401(k) with up to 6% employer match

Seniority level Director

Employment type Full‑time

Job function Marketing

Industries IT Services and IT Consulting

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