Logo
City Staffing

Content Marketing Manager

City Staffing, Chicago, Illinois, United States, 60290

Save Job

This range is provided by City Staffing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $90,000.00/yr - $95,000.00/yr

Recruiting Coordinator at City Staffing | 2025 Chicago Tribune #1 Top Workplace This is a hybrid position in Chicago, IL.

Start Date : ASAP

Schedule : Hybrid | Monday - Friday

Location : Downtown Chicago, Illinois

Duration : Direct Hire

Our client, a national non-profit public health association, seeks a Content Marketing Manager to execute content marketing and personalization plans to drive audience reach and engagement. This role includes a strong emphasis on Search Engine Optimization (SEO), with dedicated responsibilities in copywriting and social media oversight. This role will collaborate cross-functionally to implement and edit marketing content that elevate brand visibility and achieve key performance indicators, fostering a dynamic digital presence, audience engagement, and loyalty.

RESPONSIBILITIES Content Marketing Development 60%

Develop and manage content marketing plans to drive user engagement and personalization and strengthen brand awareness.

Write clear, engaging, and brand-aligned marketing copy for web pages, landing pages, emails, and personalized campaigns.

Edit, proofread, write metadata and update content directly within a Content Management System (CMS).

Create and manage the content marketing calendar to ensure personalized, relevant, and timely delivery.

Optimize copy and metadata for SEO (Search Engine Optimization), GEO (Generative Engine Optimization) and accessibility to enhance organic search performance of all personalized content marketing written or edited.

Manage ongoing content audits to ensure relevant value propositions and educational packages are clearly communicated to core segments within appropriate channels.

Independently track and analyze content performance using Google Analytics, Search Console, SEMRush or similar analytics tools

Oversee social media planning, content management, and performance optimization.

Editing and Writing Copy 30%

Create and adapt copy for personalized and data-driven lifecycle marketing efforts, including customer journeys, automated emails, and targeted web experiences.

Manage copywriting and editing of high-quality marketing copy across a range of digital and print channels, including webpages, mobile apps, banner ads, blogs, ad hoc emails, flyers, and newsletters. Ensure brand consistency and clarity across all assets and alignment with guidelines and standards.

Write, edit, and fact-check social media and other web content marketing and/or promotional assets; edit existing web pages to properly message content to drive traffic growth.

Develop, maintain and improve content marketing operations, including guidelines, SOPs, workflows, and editorial standards.

Provide recommendations for content and social media process improvements and guidance on latest social media trends/best practices.

Staff Management 10%

Lead, mentor, and provide management oversight for staff

Responsible for setting objectives, evaluating employee performance, and fostering a collaborative team environment

QUALIFICATIONS

Bachelor's degree in marketing, Journalism or related Communications discipline required, with concentration in digital writing/editing, marketing and digital content publishing strongly preferred.

Health care industry experience is a plus.

Minimum 5+ years’ experience with content marketing and social media planning, writing and editing for web and social media platforms (short and long form) required.

Experience in people management preferred.

Demonstrated experience with a Content Management System (CMS) such as WordPress, Sitecore, Adobe Experience Manager (AEM) or Drupal and ability to use HTML/CSS are required.

Demonstrated experience with SEO/SEM and Google Analytics required with platforms such as SEMRush, Brightedge or similar.

Strong knowledge and experience with content marketing planning, digital marketing, content design and UX principles

Proficient with social platforms, Microsoft Office products, and Adobe Creative Suite.

Ability to think conceptually and create cross-links with related content across the website and familiarity with print and digital communications integration.

City Staffing is committed to diversity, equity, and inclusion (DEI) in all aspects of our business. As a women-owned and operated business, WBE certified, we recognize the importance of creating an inclusive and welcoming work environment for all individuals regardless of age, race, creed, color, national origin, sex, ability, marital status, gender identity and/or expression, or sexual orientation.

By submitting your resume to City Staffing, you are agreeing to receive text messages about employment opportunities. Reply with STOP to stop receiving messages. Message & Data rates may apply.

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing, Management, and Public Relations

Industries Public Health, Non-profit Organizations, and Higher Education

Medical insurance

Vision insurance

401(k)

Disability insurance

#J-18808-Ljbffr