Pressed Juicery
Senior Director, Performance Marketing
Pressed Juicery, Culver City, California, United States, 90232
This range is provided by Pressed Juicery. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $160,000.00/yr - $195,000.00/yr
Additional compensation types Annual Bonus
Pressed Juicery is searching for a Senior Director of Performance Marketing to build the engine that powers our next chapter of growth.
You’ll own the full paid ecosystem—Google, Meta, TikTok, retail media networks, marketplaces—and turn it into a disciplined, high‑velocity acquisition machine. This is a role for a builder: someone who can architect strategy, dive deep in‑platform, and translate data into bold, profitable moves.
If you want to help shape the future of our omnichannel wellness brand, this is your moment!
About Pressed Juicery Pressed Juicery is at the forefront of the wellness movement, making healthy living as convenient and delicious as possible. With a thriving company‑owned retail presence, rapidly growing digital business, and breakout momentum across partners like Costco, Target, and Sprouts, Pressed is shaping a powerful omnichannel ecosystem that meets consumers where they live, shop, and discover new favorites. Fueled by community, passion, and growth, we’re building a brand that inspires loyalty, sparks conversation, and sets the pace for the next wave of better‑for‑you beverages.
Our Mission Pressed Juicery’s mission is to empower your wellness journey.
Our Workplace Culture
We embrace diversity, equity, inclusion, and belongingness!
We speak up with radically candid communication.
We wholeheartedly support personal and professional growth.
We believe mistakes can be valuable and lead to continuous improvement.
Lastly, we value excellence and strive to achieve greatness in all we do!
Our Values
Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.
Passion - curious and humble, we inspire people to make healthy choices.
Growth - pursuing wellness with intention, we create and embrace good energy.
13 paid holidays
3 weeks of vacation time
8 Pressed Days (additional time off!)
Medical, dental, and vision insurance
Flexible Spending Account
Generous paid parental leave
About the Role The Senior Director, Performance Marketing is responsible for leading all aspects of paid media, acquisition marketing, and third‑party digital partnerships. This role owns the execution and optimization of high‑impact paid channels (Google, Meta, Bing, TikTok, etc.) to drive customer acquisition, revenue growth, and efficiency.
Key Responsibilities
Serve as the internal expert on Google, Meta, Bing, TikTok, and emerging platforms—owning both strategy and daily budget optimization to maximize efficiency and growth.
Build and execute integrated cross‑channel plans that balance CPA, ROAS, LTV, and contribution margin, supporting both e‑commerce and retail initiatives.
Manage and optimize media budgets with rigor, ensuring each dollar invested delivers measurable business impact.
Retail Media, Marketplaces & Partnerships
Lead strategy and execution for third‑party retail media and marketplace platforms (Target Roundel, Costco Media Network, Instacart, DoorDash, Amazon, Walmart Connect, affiliate networks).
Ensure strong partner alignment, co‑marketing opportunities, and channel‑specific growth plays.
Data, Analytics & Testing
Design and oversee structured experimentation: A/B tests, geo‑lift, incrementality, audience segmentation, and creative/bid optimizations.
Build closed‑loop measurement frameworks with Data Analyst (Finance) to connect spend, acquisition, LTV, and contribution margin.
Translate insights into actionable recommendations and clear decision frameworks.
Qualifications
8+ years of experience in performance marketing, acquisition, or growth roles, within DTC CPG, Food & Beverage, or retail.
Deep, hands‑on expertise in paid search and paid social: advanced mastery of Google Ads (Search, Shopping, YouTube), Meta Ads Manager, and Bing Ads — with a proven ability to drive measurable results.
Track record of owning large‑scale budgets and delivering strong ROI through precise targeting, bidding, creative optimization, and cross‑channel strategy.
Strong analytical and quantitative skills, with expertise in tools such as Google Analytics, Tableau, Excel, and ad platforms; experience with incrementality testing and advanced attribution required.
Experience managing third‑party retail media partnerships and marketplace platforms (e.g., Instacart, Target Roundel, Costco, Amazon, Walmart Connect).
Ability to synthesize data into clear strategies, influence senior stakeholders, and align investments to both near‑term revenue and long‑term growth goals.
Strong leadership and team‑building skills, with the ability to inspire high‑performing teams and drive innovation.
Excellent communication and executive presentation skills.
Strong experience managing large budgets, agencies, and cross‑functional campaigns that deliver measurable ROI.
Exceptional leadership and collaboration skills; proven ability to motivate teams and influence senior executives.
Passion for wellness, mission‑driven brands, and delivering seamless omnichannel experiences.
Must be able to work on site in our Culver City, CA office 3+ days per week.
Must be legally authorized to work in the United States without restriction.
Pressed Juicery, Inc. participates in the E‑Verify program. Please visit https://pressed.com/careers to learn more about the E‑Verify program.
Seniority level Director
Employment type Full‑time
Job function Marketing
Industries Food & Beverages, Food and Beverage Manufacturing, and Food and Beverage Retail
Referrals increase your chances of interviewing at Pressed Juicery by 2x
#J-18808-Ljbffr
Base pay range $160,000.00/yr - $195,000.00/yr
Additional compensation types Annual Bonus
Pressed Juicery is searching for a Senior Director of Performance Marketing to build the engine that powers our next chapter of growth.
You’ll own the full paid ecosystem—Google, Meta, TikTok, retail media networks, marketplaces—and turn it into a disciplined, high‑velocity acquisition machine. This is a role for a builder: someone who can architect strategy, dive deep in‑platform, and translate data into bold, profitable moves.
If you want to help shape the future of our omnichannel wellness brand, this is your moment!
About Pressed Juicery Pressed Juicery is at the forefront of the wellness movement, making healthy living as convenient and delicious as possible. With a thriving company‑owned retail presence, rapidly growing digital business, and breakout momentum across partners like Costco, Target, and Sprouts, Pressed is shaping a powerful omnichannel ecosystem that meets consumers where they live, shop, and discover new favorites. Fueled by community, passion, and growth, we’re building a brand that inspires loyalty, sparks conversation, and sets the pace for the next wave of better‑for‑you beverages.
Our Mission Pressed Juicery’s mission is to empower your wellness journey.
Our Workplace Culture
We embrace diversity, equity, inclusion, and belongingness!
We speak up with radically candid communication.
We wholeheartedly support personal and professional growth.
We believe mistakes can be valuable and lead to continuous improvement.
Lastly, we value excellence and strive to achieve greatness in all we do!
Our Values
Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.
Passion - curious and humble, we inspire people to make healthy choices.
Growth - pursuing wellness with intention, we create and embrace good energy.
13 paid holidays
3 weeks of vacation time
8 Pressed Days (additional time off!)
Medical, dental, and vision insurance
Flexible Spending Account
Generous paid parental leave
About the Role The Senior Director, Performance Marketing is responsible for leading all aspects of paid media, acquisition marketing, and third‑party digital partnerships. This role owns the execution and optimization of high‑impact paid channels (Google, Meta, Bing, TikTok, etc.) to drive customer acquisition, revenue growth, and efficiency.
Key Responsibilities
Serve as the internal expert on Google, Meta, Bing, TikTok, and emerging platforms—owning both strategy and daily budget optimization to maximize efficiency and growth.
Build and execute integrated cross‑channel plans that balance CPA, ROAS, LTV, and contribution margin, supporting both e‑commerce and retail initiatives.
Manage and optimize media budgets with rigor, ensuring each dollar invested delivers measurable business impact.
Retail Media, Marketplaces & Partnerships
Lead strategy and execution for third‑party retail media and marketplace platforms (Target Roundel, Costco Media Network, Instacart, DoorDash, Amazon, Walmart Connect, affiliate networks).
Ensure strong partner alignment, co‑marketing opportunities, and channel‑specific growth plays.
Data, Analytics & Testing
Design and oversee structured experimentation: A/B tests, geo‑lift, incrementality, audience segmentation, and creative/bid optimizations.
Build closed‑loop measurement frameworks with Data Analyst (Finance) to connect spend, acquisition, LTV, and contribution margin.
Translate insights into actionable recommendations and clear decision frameworks.
Qualifications
8+ years of experience in performance marketing, acquisition, or growth roles, within DTC CPG, Food & Beverage, or retail.
Deep, hands‑on expertise in paid search and paid social: advanced mastery of Google Ads (Search, Shopping, YouTube), Meta Ads Manager, and Bing Ads — with a proven ability to drive measurable results.
Track record of owning large‑scale budgets and delivering strong ROI through precise targeting, bidding, creative optimization, and cross‑channel strategy.
Strong analytical and quantitative skills, with expertise in tools such as Google Analytics, Tableau, Excel, and ad platforms; experience with incrementality testing and advanced attribution required.
Experience managing third‑party retail media partnerships and marketplace platforms (e.g., Instacart, Target Roundel, Costco, Amazon, Walmart Connect).
Ability to synthesize data into clear strategies, influence senior stakeholders, and align investments to both near‑term revenue and long‑term growth goals.
Strong leadership and team‑building skills, with the ability to inspire high‑performing teams and drive innovation.
Excellent communication and executive presentation skills.
Strong experience managing large budgets, agencies, and cross‑functional campaigns that deliver measurable ROI.
Exceptional leadership and collaboration skills; proven ability to motivate teams and influence senior executives.
Passion for wellness, mission‑driven brands, and delivering seamless omnichannel experiences.
Must be able to work on site in our Culver City, CA office 3+ days per week.
Must be legally authorized to work in the United States without restriction.
Pressed Juicery, Inc. participates in the E‑Verify program. Please visit https://pressed.com/careers to learn more about the E‑Verify program.
Seniority level Director
Employment type Full‑time
Job function Marketing
Industries Food & Beverages, Food and Beverage Manufacturing, and Food and Beverage Retail
Referrals increase your chances of interviewing at Pressed Juicery by 2x
#J-18808-Ljbffr