BAT
Strategic Marketing Performance & ROI Lead
BAT, Winston Salem, North Carolina, United States, 27104
A global multi-category company is seeking a Senior Manager – Marketing Performance & ROI in Winston-Salem, NC. This role focuses on analyzing and optimizing marketing effectiveness across various channels, guiding investment decisions, and improving campaign performance. Candidates should have over 5 years of relevant experience and a strong understanding of marketing analytics and ROI frameworks. The position offers an opportunity for impactful contributions and competitive compensation.
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