CrowdStrike
Vice President, Marketing Excellence & Transformation, Bay Area (Remote)
CrowdStrike, California, Missouri, United States, 65018
Vice President, Marketing Excellence & Transformation (Bay Area, Remote)
Join CrowdStrike to lead our global marketing organization. CrowdStrike is a global leader in cybersecurity that protects modern organizations. Since 2011, our mission has been to stop breaches. We are mission‑driven, culture of flexibility and autonomy, and looking for talented leaders with passion and commitment.
About the Role The Vice President, Marketing Excellence & Transformation is a strategic leader who drives evolution of CrowdStrike’s global marketing organization. Reporting to the Chief Marketing Officer, this role serves as a Marketing Center of Excellence, defining and operating strategic frameworks, tools, and processes to accelerate go‑to‑market performance, unify brand‑to‑demand execution, and enable marketing excellence across the portfolio.
Location San Francisco Bay Area (preferred) – remote work allowed.
What You'll Do Strategic Planning & Frameworks
Lead annual and quarterly marketing planning processes (AOP, EQBR, BOD) to align marketing objectives with corporate growth priorities.
Build and evolve cross‑portfolio frameworks that connect brand, demand generation, campaigns, and launch strategies.
Develop and manage a 3‑year roadmap to guide marketing transformation and capability development.
Insights & Analytics
Lead development and analysis of marketing KPIs, ROI dashboards, and performance insights that inform decision‑making.
Lead Voice of the Customer programs and platform strategies that drive “land and expand” motions.
Partner with finance and operations to ensure marketing investments are optimized for impact and efficiency.
AI Innovation & Transformation
Champion the adoption of AI and advanced analytics to modernize marketing processes, personalization, and measurement.
Lead change management initiatives focused on upskilling teams, reimagining workflows, and integrating new technologies.
Serve as the executive sponsor for AI transformation within marketing, ensuring alignment to CrowdStrike’s broader innovation strategy.
Strategic Initiatives & Operational Integration
Act as an incubator for new marketing programs, pilots, and innovation initiatives.
Drive operational excellence and integration across M&A activities, ensuring seamless marketing alignment post‑acquisition.
Establish governance and process frameworks to improve efficiency, agility, and collaboration across global marketing.
Cross‑Marketing Enablement & Culture
Lead internal marketing communications to strengthen alignment, transparency, and engagement.
Partner with the CMO and HR to drive marketing career and skills development programs.
Foster a culture of innovation and continuous improvement across all levels of the marketing organization.
What You'll Need
15+ years of progressive marketing leadership experience, including 5+ years in a strategic or transformation‑focused role. Prior CMO experience is a plus.
Proven ability to lead cross‑functional strategy, planning, and operational excellence in a high‑growth global organization. Highly collaborative and able to connect dots across marketing functions and cross‑functional teams.
Deep expertise in marketing analytics, performance measurement, and intellectual curiosity to chart the course and lead AI‑driven marketing transformation.
Exceptional leadership, communication, and change‑management skills.
Experience within B2B high‑performance organizations across cybersecurity, SaaS, or enterprise technology strongly preferred.
Benefits Of Working At CrowdStrike
Remote‑friendly and flexible work culture
Market‑leader compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
Vibrant office culture with world‑class amenities
Great Place to Work Certified™ across the globe
Salary and Compensation Base salary range: $280,000–$325,000 per year + variable/incentive compensation + equity + benefits. Salary determined by experience, skills, certifications and location.
Equal Employment Opportunity & EEO Statement CrowdStrike is proud to be an equal‑opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.
CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status regarding public assistance, or any other protected characteristic.
We base all employment decisions – including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay‑offs, return from lay‑off, terminations and social/recreational programs – on valid job requirements.
For help submitting an application or requesting accommodation, contact recruiting@crowdstrike.com.
#J-18808-Ljbffr
About the Role The Vice President, Marketing Excellence & Transformation is a strategic leader who drives evolution of CrowdStrike’s global marketing organization. Reporting to the Chief Marketing Officer, this role serves as a Marketing Center of Excellence, defining and operating strategic frameworks, tools, and processes to accelerate go‑to‑market performance, unify brand‑to‑demand execution, and enable marketing excellence across the portfolio.
Location San Francisco Bay Area (preferred) – remote work allowed.
What You'll Do Strategic Planning & Frameworks
Lead annual and quarterly marketing planning processes (AOP, EQBR, BOD) to align marketing objectives with corporate growth priorities.
Build and evolve cross‑portfolio frameworks that connect brand, demand generation, campaigns, and launch strategies.
Develop and manage a 3‑year roadmap to guide marketing transformation and capability development.
Insights & Analytics
Lead development and analysis of marketing KPIs, ROI dashboards, and performance insights that inform decision‑making.
Lead Voice of the Customer programs and platform strategies that drive “land and expand” motions.
Partner with finance and operations to ensure marketing investments are optimized for impact and efficiency.
AI Innovation & Transformation
Champion the adoption of AI and advanced analytics to modernize marketing processes, personalization, and measurement.
Lead change management initiatives focused on upskilling teams, reimagining workflows, and integrating new technologies.
Serve as the executive sponsor for AI transformation within marketing, ensuring alignment to CrowdStrike’s broader innovation strategy.
Strategic Initiatives & Operational Integration
Act as an incubator for new marketing programs, pilots, and innovation initiatives.
Drive operational excellence and integration across M&A activities, ensuring seamless marketing alignment post‑acquisition.
Establish governance and process frameworks to improve efficiency, agility, and collaboration across global marketing.
Cross‑Marketing Enablement & Culture
Lead internal marketing communications to strengthen alignment, transparency, and engagement.
Partner with the CMO and HR to drive marketing career and skills development programs.
Foster a culture of innovation and continuous improvement across all levels of the marketing organization.
What You'll Need
15+ years of progressive marketing leadership experience, including 5+ years in a strategic or transformation‑focused role. Prior CMO experience is a plus.
Proven ability to lead cross‑functional strategy, planning, and operational excellence in a high‑growth global organization. Highly collaborative and able to connect dots across marketing functions and cross‑functional teams.
Deep expertise in marketing analytics, performance measurement, and intellectual curiosity to chart the course and lead AI‑driven marketing transformation.
Exceptional leadership, communication, and change‑management skills.
Experience within B2B high‑performance organizations across cybersecurity, SaaS, or enterprise technology strongly preferred.
Benefits Of Working At CrowdStrike
Remote‑friendly and flexible work culture
Market‑leader compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
Vibrant office culture with world‑class amenities
Great Place to Work Certified™ across the globe
Salary and Compensation Base salary range: $280,000–$325,000 per year + variable/incentive compensation + equity + benefits. Salary determined by experience, skills, certifications and location.
Equal Employment Opportunity & EEO Statement CrowdStrike is proud to be an equal‑opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.
CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status regarding public assistance, or any other protected characteristic.
We base all employment decisions – including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay‑offs, return from lay‑off, terminations and social/recreational programs – on valid job requirements.
For help submitting an application or requesting accommodation, contact recruiting@crowdstrike.com.
#J-18808-Ljbffr