Perry Weather
Senior Content Marketing Manager
At Perry Weather, we help top organizations like the PGA of America, the National Football League, Turner Construction, and Major League Baseball automate weather safety operations and mitigate risk. We're one of the fastest-growing tech companies in Texas and a recognized Great Place to Work, headquartered in Dallas’s vibrant Oak Lawn neighborhood.
About the Job As our Senior Content Marketing Manager, you’ll own the strategy and creation of content that shapes the voice of the Perry Weather brand. You’ll develop high‑performing content that educates our audiences, elevates our thought leadership, fuels demand generation, and supports sales—from long‑form articles and reports to email campaigns, landing pages, and sales collateral. This role requires someone who thrives with autonomy and owns our content marketing end‑to‑end. As a high‑output IC, you work independently, involve others when it adds value, and keep projects advancing to completion with steady momentum.
What You’ll Do ️ Content Strategy & Storytelling
Own the execution and delivery of Perry Weather’s content marketing strategy across various channels including articles, email, and product marketing collateral
Develop content that supports GTM efforts—including product launches, customer stories, and partnership content
Create high‑impact content such as blog posts, press releases, e‑books, reports, and landing pages
Work to understand what motivates our prospects, developing a content strategy that addresses their needs, challenges, and decision‑making process
Demand Generation & SEO
Own and grow our most important marketing channel—organic search—while developing a content strategy that tightly integrates product, sales, and science initiatives
Work to deliver compelling webinars that educate our audiences, position Perry Weather as a thought leader, and drive pipeline
Use tools like GA4 and Search Console to measure performance and continuously refine content strategy across existing and new content
Thought Leadership & Category Building
Collaborate with our Director of Science to establish Perry Weather as the authority in weather safety, compliance, and operational risk mitigation
Lead research‑driven storytelling by leveraging data, trends, and customer insights to publish original reports and industry analyses
Represent the voice and perspective of safety leaders, operators, ADs, construction managers, and emergency teams through relatable, human‑centered content
Requirements What You Bring
3‑5+ years of content marketing experience, with writing as your strongest skill
Ability to build and maintain an AI‑enabled content pipeline that increases efficiency while preserving quality, accuracy, and brand relevance
An experimentation mindset and humble confidence; you place smart bets and use learnings to inform future content strategy
Confidence in making quick design edits in Canva or Adobe Creative Cloud, helping keep projects moving without creating bottlenecks when other team members are unavailable
Bonus Points
Experience in B2B SaaS, especially with technical products
Experience with SEMrush, HubSpot, and WordPress
Familiarity with GA4 dashboards, Looker Studio, or building lightweight performance reporting
Experience writing for a technical product and/or construction, energy, or gas markets
Benefits
Casual work environment in Dallas’s vibrant Oak Lawn neighborhood; our entire team is in office M‑F, which allows us to move fast and maintain a standout culture
Comprehensive benefits: competitive health insurance plans, 401(k) with employer matching, and a suite of voluntary benefits
Engaging culture: Monthly All‑Hands, fun events like Office Olympics, happy hours, and more
Growth opportunities: We’re growing rapidly, with a massive amount of work and opportunity ahead
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing
Industries: Non‑profit Organizations, Primary and Secondary Education
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About the Job As our Senior Content Marketing Manager, you’ll own the strategy and creation of content that shapes the voice of the Perry Weather brand. You’ll develop high‑performing content that educates our audiences, elevates our thought leadership, fuels demand generation, and supports sales—from long‑form articles and reports to email campaigns, landing pages, and sales collateral. This role requires someone who thrives with autonomy and owns our content marketing end‑to‑end. As a high‑output IC, you work independently, involve others when it adds value, and keep projects advancing to completion with steady momentum.
What You’ll Do ️ Content Strategy & Storytelling
Own the execution and delivery of Perry Weather’s content marketing strategy across various channels including articles, email, and product marketing collateral
Develop content that supports GTM efforts—including product launches, customer stories, and partnership content
Create high‑impact content such as blog posts, press releases, e‑books, reports, and landing pages
Work to understand what motivates our prospects, developing a content strategy that addresses their needs, challenges, and decision‑making process
Demand Generation & SEO
Own and grow our most important marketing channel—organic search—while developing a content strategy that tightly integrates product, sales, and science initiatives
Work to deliver compelling webinars that educate our audiences, position Perry Weather as a thought leader, and drive pipeline
Use tools like GA4 and Search Console to measure performance and continuously refine content strategy across existing and new content
Thought Leadership & Category Building
Collaborate with our Director of Science to establish Perry Weather as the authority in weather safety, compliance, and operational risk mitigation
Lead research‑driven storytelling by leveraging data, trends, and customer insights to publish original reports and industry analyses
Represent the voice and perspective of safety leaders, operators, ADs, construction managers, and emergency teams through relatable, human‑centered content
Requirements What You Bring
3‑5+ years of content marketing experience, with writing as your strongest skill
Ability to build and maintain an AI‑enabled content pipeline that increases efficiency while preserving quality, accuracy, and brand relevance
An experimentation mindset and humble confidence; you place smart bets and use learnings to inform future content strategy
Confidence in making quick design edits in Canva or Adobe Creative Cloud, helping keep projects moving without creating bottlenecks when other team members are unavailable
Bonus Points
Experience in B2B SaaS, especially with technical products
Experience with SEMrush, HubSpot, and WordPress
Familiarity with GA4 dashboards, Looker Studio, or building lightweight performance reporting
Experience writing for a technical product and/or construction, energy, or gas markets
Benefits
Casual work environment in Dallas’s vibrant Oak Lawn neighborhood; our entire team is in office M‑F, which allows us to move fast and maintain a standout culture
Comprehensive benefits: competitive health insurance plans, 401(k) with employer matching, and a suite of voluntary benefits
Engaging culture: Monthly All‑Hands, fun events like Office Olympics, happy hours, and more
Growth opportunities: We’re growing rapidly, with a massive amount of work and opportunity ahead
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing
Industries: Non‑profit Organizations, Primary and Secondary Education
#J-18808-Ljbffr