Do it Best
Brand & Marketing Manager
Do it Best – Fort Wayne, IN
About this role The Brand and Marketing Manager will lead the development and ownership of the national marketing plan for Do it Best and True Value. This role is responsible for building and measuring integrated marketing campaigns for both brands, focused on driving brand awareness, foot traffic and sales to ecommerce and our local stores. The individual will oversee campaign strategy and planning while working closely with other marketing managers and our marketing agency.
Responsibilities
Develop and maintain national marketing calendars for the Do it Best and True Value brands.
Partner with our marketing agency and manage marketing campaigns across various channels for the Do it Best and True Value brands, adapting the message and strategy for different target audiences. Track overall performance of campaign, specifically measuring brand health, store and site traffic, consumer consideration, and sales lift.
Develop and implement strategies to strengthen brand relevance, differentiation, and consumer engagement.
Champion innovative approaches to drive awareness and loyalty, leveraging digital channels, partnerships, and experiential marketing.
Collaborate with cross‑functional teams to bring omnichannel marketing campaigns to life across digital, social, print, in‑store, and national media.
Partner with creative and communications teams to ensure brand voice and creative is consistent for both True Value and Do it Best brands.
Identify strategic opportunities using consumer insights and competitive analysis.
Support and encourage cross‑functional collaboration with Merchandising, Marketing, and Sales team leaders.
Education and Experience
5–7 years in brand or campaign strategy.
Strong project management and cross‑functional coordination skills.
Benefits available to you
Full insurance benefits package including Medical, Dental, & Vision
Paid time off to foster work/life balance
Profit sharing
Bonus Pay opportunities
Retirement funding opportunities
Education reimbursement
Health club reimbursement
Career advancement opportunities
About Do it Best Group Headquartered in Fort Wayne, IN, the Do it Best Group is the world's largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently‑owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities.
Culture Each team member is valued as an individual – with their intrinsic value at the forefront. We prioritize your career growth through one‑on‑one training, conferences, tuition assistance, mentoring and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made.
Our Philosophy Serving others as we would like to be served
Our Mission Making the best even better
Our Goal Helping members grow and achieve their dreams
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Wholesale
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About this role The Brand and Marketing Manager will lead the development and ownership of the national marketing plan for Do it Best and True Value. This role is responsible for building and measuring integrated marketing campaigns for both brands, focused on driving brand awareness, foot traffic and sales to ecommerce and our local stores. The individual will oversee campaign strategy and planning while working closely with other marketing managers and our marketing agency.
Responsibilities
Develop and maintain national marketing calendars for the Do it Best and True Value brands.
Partner with our marketing agency and manage marketing campaigns across various channels for the Do it Best and True Value brands, adapting the message and strategy for different target audiences. Track overall performance of campaign, specifically measuring brand health, store and site traffic, consumer consideration, and sales lift.
Develop and implement strategies to strengthen brand relevance, differentiation, and consumer engagement.
Champion innovative approaches to drive awareness and loyalty, leveraging digital channels, partnerships, and experiential marketing.
Collaborate with cross‑functional teams to bring omnichannel marketing campaigns to life across digital, social, print, in‑store, and national media.
Partner with creative and communications teams to ensure brand voice and creative is consistent for both True Value and Do it Best brands.
Identify strategic opportunities using consumer insights and competitive analysis.
Support and encourage cross‑functional collaboration with Merchandising, Marketing, and Sales team leaders.
Education and Experience
5–7 years in brand or campaign strategy.
Strong project management and cross‑functional coordination skills.
Benefits available to you
Full insurance benefits package including Medical, Dental, & Vision
Paid time off to foster work/life balance
Profit sharing
Bonus Pay opportunities
Retirement funding opportunities
Education reimbursement
Health club reimbursement
Career advancement opportunities
About Do it Best Group Headquartered in Fort Wayne, IN, the Do it Best Group is the world's largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently‑owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities.
Culture Each team member is valued as an individual – with their intrinsic value at the forefront. We prioritize your career growth through one‑on‑one training, conferences, tuition assistance, mentoring and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made.
Our Philosophy Serving others as we would like to be served
Our Mission Making the best even better
Our Goal Helping members grow and achieve their dreams
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Wholesale
#J-18808-Ljbffr