Heartland Food Products Group
VP Marketing & Brand Strategy
Heartland Food Products Group, Carmel, Indiana, United States, 46033
VP, Global Human Resources at Heartland Food Products
The VP Marketing & Brand Strategy will be responsible for developing the overall marketing strategy and in market execution for the Splenda portfolio.
This position is highly visible within the organization and requires close partnership with key internal stakeholders including the Executive Leadership Team (C-level leaders), Sales, R&D, Finance and Procurement.
Collaborates with creatives to deliver brand position and strategy. Author of all brand communications.
Desired Skills & Required Experience
Minimum 15 years leadership experience with a CPG brand
Direct experience with positioning a brand turnaround
Experience with P&L ownership of the brands
Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
Collaborative attitude, work harmoniously with internal and external cross functional partners.
BS/BA in business, marketing or related discipline required. MBA preferred.
Position is 100% in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis.
Business travel is required for two annual sales meetings as well as customer sales calls and consumer research.
Seniority level Executive
Employment type Full-time
Job function Marketing and Strategy/Planning
Industries Food and Beverage Retail
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This position is highly visible within the organization and requires close partnership with key internal stakeholders including the Executive Leadership Team (C-level leaders), Sales, R&D, Finance and Procurement.
Collaborates with creatives to deliver brand position and strategy. Author of all brand communications.
Desired Skills & Required Experience
Minimum 15 years leadership experience with a CPG brand
Direct experience with positioning a brand turnaround
Experience with P&L ownership of the brands
Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
Collaborative attitude, work harmoniously with internal and external cross functional partners.
BS/BA in business, marketing or related discipline required. MBA preferred.
Position is 100% in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis.
Business travel is required for two annual sales meetings as well as customer sales calls and consumer research.
Seniority level Executive
Employment type Full-time
Job function Marketing and Strategy/Planning
Industries Food and Beverage Retail
#J-18808-Ljbffr