SERB Pharmaceuticals
Associate Director, Marketing
SERB Pharmaceuticals, Conshohocken, Pennsylvania, United States
Associate Director, Marketing
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Job Requisition ID: 32626 Department: Marketing (912) Category: Commercial - Marketing Location: Philadelphia Date: 12 Dec 2025
Come and Save Lives with Us! SERB is a fast‑growing specialty pharmaceutical company that equips healthcare providers worldwide with life‑saving medicines for patients facing rare conditions and emergencies. For over 30 years, we have consistently provided emergency medicines, medical countermeasures, and the world’s leading portfolio of antidotes.
Today SERB has over 500 employees in 18 countries and group revenue in excess of €400 million. With a strong presence in the US, Europe, and the Middle East, along with a global network of trusted distribution partners, we make a broad range of essential medicines available in over 100 countries.
We are guided by four values:
We make patients our priority ,
We act with accountability and integrity ,
We work together as one team , and
We look for better ways forward .
The Associate Director, Marketing will develop and execute marketing strategies and tactics for pharmaceutical products in the Rare Emergency Medicine portfolio. This individual will lead and implement projects to support the products, interfacing with internal and external stakeholders to ensure a quality outcome on strategy and on deadline. The role will report into the Rare Emergency Medicine Head of Marketing and can be based out of our Corporate Headquarters in Conshohocken, PA or Cambridge, MA with a 3‑day onsite schedule at both locations.
Responsibilities
Develop and execute a data‑driven brand strategy that drives brand growth and is aligned to overall brand objectives.
Manage and lead personal and non‑personal promotion marketing tactics aligned with brand strategy and business objectives.
Create a hyper‑targeted non‑personal promotion strategy within rare disease brand(s) that optimizes spend, triggers behavior change, and ladders up to brand strategy.
Partner cross‑functionally to create and elevate insights‑driven growth opportunities that facilitate strategies and tactics.
Manage creative agency to deploy commercial tactics.
Incorporate feedback and insights to evolve and elevate brand strategy and tactics.
Collaborate with key stakeholders including Medical, Legal and Regulatory to build and implement integrated medical/marketing platform and initiatives.
Integrate competitive analysis to enhance brand positioning highlighting key areas of growth in complex markets.
Develop and lead memorable, accurate, and differentiated brand messaging.
Execute on the value proposition for the products, including pricing and reimbursement strategies.
Lead brand budget planning and support annual budget planning to support promotional projects.
Collaborate with appropriate functions on projects to optimize budgeting, reimbursement, trade and metrics.
Apply project management principles to facilitate commercial team project deployment, establish and execute operational best processes and practices, assist with the Promotional Review Committee process, and other ad‑hoc tactical initiatives.
Develop and manage communications and roll‑out of tactics with the Sales team, including Sales Directors, Strategic Account Team, Director of Training, Field Sales Trainers and field‑based personnel on deliverables, timelines, and feedback through management of Field Advisory Board(s).
Manage Speakers’ Bureau external vendor(s), agreements, compliance, and operational relationships with Key Opinion Leaders on the Speakers’ Bureaus across products.
Effectively manage contractors and vendor relationships to ensure efficient and effective promotional programs.
Ensure compliance with all federal, state and local laws regulating commercial activities.
Ensure that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with SERB values.
Qualifications
Bachelor’s Degree required; MBA preferred.
7+ years of commercial experience in pharmaceutical or biotech, including a minimum of 3 years in marketing with at least 2 years focused on the US market.
Demonstrated success in building uniquely defined brand strategies throughout the entire product lifecycle from early development to post‑marketing.
Track record in creating both personal promotion and non‑personal promotion tactics that drive brand growth and align with strategy.
Launch experience preferred or track record accelerating early adoption of brand.
Experience in hospital selling environment, rare disease, and/or sales experience preferred.
Notable history of growing brand revenues and profitability.
Ability to work cross‑functionally and influence effectively, to identify alternatives and to create efficiencies among competing internal resources.
Acumen across all functions integral to successfully creating and executing a brand strategy (marketing, commercial operations, commercial development, sales execution and training, finance, medical/legal/regulatory processes, etc.).
Proven experience managing complex marketing situations and driving commercial growth.
Proficient and analytical thinking of KPIs strongly preferred.
Experience using Veeva Vault to manage submissions for Promotional Review Committee (Regulatory, Medical, Legal).
Proficiency with Microsoft Office, Veeva CRM.
Proactive, forward‑thinking approach; high initiative and self‑motivated to manage projects with minimal oversight.
Excellent interpersonal and communication skills.
Proven planning and organizational skills.
High degree of independence and professional maturity; ability to navigate through ambiguity; establishing procedures where required.
Flexible and adaptable to changing environment and priorities; ability to make independent decisions in accordance with knowledge of the business.
Travel to Commercial Congresses, Field Working Sessions, and other meetings may be required on an ad‑hoc basis.
Company Benefits
Hybrid Working
Vacation, Personal and Sick time
15 Paid Company Holidays
Medical, Dental, Vision and other voluntary benefits
Paid Parental Leave
Tuition Assistance
Discretionary Bonus Plan
Competitive 401(k), $1 for $1 up to 6 % of pay. The safe‑harbour match is vested immediately. In addition, SERB also offers a discretionary match of up to 4 % of pay which vests 20 % a year for 5 years.
Serb Pharmaceuticals is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values.
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Job Requisition ID: 32626 Department: Marketing (912) Category: Commercial - Marketing Location: Philadelphia Date: 12 Dec 2025
Come and Save Lives with Us! SERB is a fast‑growing specialty pharmaceutical company that equips healthcare providers worldwide with life‑saving medicines for patients facing rare conditions and emergencies. For over 30 years, we have consistently provided emergency medicines, medical countermeasures, and the world’s leading portfolio of antidotes.
Today SERB has over 500 employees in 18 countries and group revenue in excess of €400 million. With a strong presence in the US, Europe, and the Middle East, along with a global network of trusted distribution partners, we make a broad range of essential medicines available in over 100 countries.
We are guided by four values:
We make patients our priority ,
We act with accountability and integrity ,
We work together as one team , and
We look for better ways forward .
The Associate Director, Marketing will develop and execute marketing strategies and tactics for pharmaceutical products in the Rare Emergency Medicine portfolio. This individual will lead and implement projects to support the products, interfacing with internal and external stakeholders to ensure a quality outcome on strategy and on deadline. The role will report into the Rare Emergency Medicine Head of Marketing and can be based out of our Corporate Headquarters in Conshohocken, PA or Cambridge, MA with a 3‑day onsite schedule at both locations.
Responsibilities
Develop and execute a data‑driven brand strategy that drives brand growth and is aligned to overall brand objectives.
Manage and lead personal and non‑personal promotion marketing tactics aligned with brand strategy and business objectives.
Create a hyper‑targeted non‑personal promotion strategy within rare disease brand(s) that optimizes spend, triggers behavior change, and ladders up to brand strategy.
Partner cross‑functionally to create and elevate insights‑driven growth opportunities that facilitate strategies and tactics.
Manage creative agency to deploy commercial tactics.
Incorporate feedback and insights to evolve and elevate brand strategy and tactics.
Collaborate with key stakeholders including Medical, Legal and Regulatory to build and implement integrated medical/marketing platform and initiatives.
Integrate competitive analysis to enhance brand positioning highlighting key areas of growth in complex markets.
Develop and lead memorable, accurate, and differentiated brand messaging.
Execute on the value proposition for the products, including pricing and reimbursement strategies.
Lead brand budget planning and support annual budget planning to support promotional projects.
Collaborate with appropriate functions on projects to optimize budgeting, reimbursement, trade and metrics.
Apply project management principles to facilitate commercial team project deployment, establish and execute operational best processes and practices, assist with the Promotional Review Committee process, and other ad‑hoc tactical initiatives.
Develop and manage communications and roll‑out of tactics with the Sales team, including Sales Directors, Strategic Account Team, Director of Training, Field Sales Trainers and field‑based personnel on deliverables, timelines, and feedback through management of Field Advisory Board(s).
Manage Speakers’ Bureau external vendor(s), agreements, compliance, and operational relationships with Key Opinion Leaders on the Speakers’ Bureaus across products.
Effectively manage contractors and vendor relationships to ensure efficient and effective promotional programs.
Ensure compliance with all federal, state and local laws regulating commercial activities.
Ensure that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with SERB values.
Qualifications
Bachelor’s Degree required; MBA preferred.
7+ years of commercial experience in pharmaceutical or biotech, including a minimum of 3 years in marketing with at least 2 years focused on the US market.
Demonstrated success in building uniquely defined brand strategies throughout the entire product lifecycle from early development to post‑marketing.
Track record in creating both personal promotion and non‑personal promotion tactics that drive brand growth and align with strategy.
Launch experience preferred or track record accelerating early adoption of brand.
Experience in hospital selling environment, rare disease, and/or sales experience preferred.
Notable history of growing brand revenues and profitability.
Ability to work cross‑functionally and influence effectively, to identify alternatives and to create efficiencies among competing internal resources.
Acumen across all functions integral to successfully creating and executing a brand strategy (marketing, commercial operations, commercial development, sales execution and training, finance, medical/legal/regulatory processes, etc.).
Proven experience managing complex marketing situations and driving commercial growth.
Proficient and analytical thinking of KPIs strongly preferred.
Experience using Veeva Vault to manage submissions for Promotional Review Committee (Regulatory, Medical, Legal).
Proficiency with Microsoft Office, Veeva CRM.
Proactive, forward‑thinking approach; high initiative and self‑motivated to manage projects with minimal oversight.
Excellent interpersonal and communication skills.
Proven planning and organizational skills.
High degree of independence and professional maturity; ability to navigate through ambiguity; establishing procedures where required.
Flexible and adaptable to changing environment and priorities; ability to make independent decisions in accordance with knowledge of the business.
Travel to Commercial Congresses, Field Working Sessions, and other meetings may be required on an ad‑hoc basis.
Company Benefits
Hybrid Working
Vacation, Personal and Sick time
15 Paid Company Holidays
Medical, Dental, Vision and other voluntary benefits
Paid Parental Leave
Tuition Assistance
Discretionary Bonus Plan
Competitive 401(k), $1 for $1 up to 6 % of pay. The safe‑harbour match is vested immediately. In addition, SERB also offers a discretionary match of up to 4 % of pay which vests 20 % a year for 5 years.
Serb Pharmaceuticals is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values.
#J-18808-Ljbffr