NRG Energy
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Sr. Manager, Social Media
role at
NRG Energy
General Summary Of Position We are seeking a creative and strategic Senior Social Media Manager to lead NRG Energy’s corporate social media efforts. This role will develop and manage a cohesive and impactful social media strategy, creating engaging content across platforms (LinkedIn, X, Facebook, Instagram and YouTube) that aligns with our business strategy and priorities. The senior manager will also be responsible for community management, governance and tracking performance metrics. Reporting to the Senior Director of Communications, the position collaborates with teams across NRG in communications, marketing, philanthropy, sustainability, and others to drive audience engagement and establish a strong digital presence.
Specific Duties & Responsibilities
Develop, manage, and execute corporate social media strategy
Serve as primary liaison between corporate stakeholders and NRG’s social audience, ensuring consistent messaging, timely updates on events and promotions, and alignment across social channels
In partnership with other NRG teams, create content by proactively story-mining across the enterprise
Manage content calendar for all social activations on corporate channels
Collaborate with creative team and corporate stakeholders to produce assets or copy
Notify leadership and monitor any breaking, crisis, or urgent need-to-know industry or company news
Continuously measure and optimize analytics while establishing benchmarks and recommending future strategies or tactics
Address community management including customer questions or comments as needed
Develop social media guidelines and engagement tactics for employees
Minimum Requirements
Bachelor’s degree in marketing, communications, English, or similar field, or 7 years of relevant experience
Preferably 5-7 years of experience with social media strategy and planning, content development and production
Additional Knowledge, Skills, And Abilities
Ability to work cross-functionally and independently in a fast-paced environment
Proven track record of success in developing social media programs for premium brands, and management of social media communities, with responsibilities in day-to-day management, growth strategies, measurement, engagement campaigns and content strategy
Knowledge of the latest trends in social media marketing, sharing insights with the team and serving as an expert advisor within the organization
Experience in managing and measuring a variety of ongoing events or campaign-specific social demand generation programs
Energy industry experience preferred but not required
Exceptional copywriting and communication skills
Strong program management skills with high attention to detail
Broad business understanding, strong analytical abilities, and critical, creative thinker
Collaborative and team-oriented
Driven, motivated, positive, enthusiastic, and energetic
Physical Requirements
Regularly required to stand and/or sit for extended periods of time
Regularly required to use a computer to communicate via online channels
Minimal domestic travel is required – approximately 20%
Evening and weekend work may be required as job duties demand
Working Conditions
Open Office Environment – Primary Work Location in Houston, TX
Hybrid work schedule, 4 days in office, 1 day remote work
Reports to the Corporate Communications function
EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Oil and Gas
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Sr. Manager, Social Media
role at
NRG Energy
General Summary Of Position We are seeking a creative and strategic Senior Social Media Manager to lead NRG Energy’s corporate social media efforts. This role will develop and manage a cohesive and impactful social media strategy, creating engaging content across platforms (LinkedIn, X, Facebook, Instagram and YouTube) that aligns with our business strategy and priorities. The senior manager will also be responsible for community management, governance and tracking performance metrics. Reporting to the Senior Director of Communications, the position collaborates with teams across NRG in communications, marketing, philanthropy, sustainability, and others to drive audience engagement and establish a strong digital presence.
Specific Duties & Responsibilities
Develop, manage, and execute corporate social media strategy
Serve as primary liaison between corporate stakeholders and NRG’s social audience, ensuring consistent messaging, timely updates on events and promotions, and alignment across social channels
In partnership with other NRG teams, create content by proactively story-mining across the enterprise
Manage content calendar for all social activations on corporate channels
Collaborate with creative team and corporate stakeholders to produce assets or copy
Notify leadership and monitor any breaking, crisis, or urgent need-to-know industry or company news
Continuously measure and optimize analytics while establishing benchmarks and recommending future strategies or tactics
Address community management including customer questions or comments as needed
Develop social media guidelines and engagement tactics for employees
Minimum Requirements
Bachelor’s degree in marketing, communications, English, or similar field, or 7 years of relevant experience
Preferably 5-7 years of experience with social media strategy and planning, content development and production
Additional Knowledge, Skills, And Abilities
Ability to work cross-functionally and independently in a fast-paced environment
Proven track record of success in developing social media programs for premium brands, and management of social media communities, with responsibilities in day-to-day management, growth strategies, measurement, engagement campaigns and content strategy
Knowledge of the latest trends in social media marketing, sharing insights with the team and serving as an expert advisor within the organization
Experience in managing and measuring a variety of ongoing events or campaign-specific social demand generation programs
Energy industry experience preferred but not required
Exceptional copywriting and communication skills
Strong program management skills with high attention to detail
Broad business understanding, strong analytical abilities, and critical, creative thinker
Collaborative and team-oriented
Driven, motivated, positive, enthusiastic, and energetic
Physical Requirements
Regularly required to stand and/or sit for extended periods of time
Regularly required to use a computer to communicate via online channels
Minimal domestic travel is required – approximately 20%
Evening and weekend work may be required as job duties demand
Working Conditions
Open Office Environment – Primary Work Location in Houston, TX
Hybrid work schedule, 4 days in office, 1 day remote work
Reports to the Corporate Communications function
EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Oil and Gas
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