The Center for Children & Families
Marketing & Communications Director
The Center for Children & Families, Monroe, Louisiana, United States, 71201
Marketing & Communications Director
The Center for Children & Families is seeking a dynamic Marketing & Communications Director to lead the execution of the agency’s marketing and communications strategy, brand stewardship, messaging, referral development, fundraising, and stakeholder engagement across all geographic markets served by the agency. The Director will collaboratively execute a unified, data‑driven strategy that tells the story of The Center in a powerful way, increasing organizational visibility, cultivating community partnerships, fueling donor engagement and retention, inspiring volunteerism, expanding service referrals, and deepening community trust. This role leads and develops a team of dedicated, talented marketing staff to accomplish the organization’s goals and mission.
Pay Range Base pay range: $65,000.00/yr - $80,000.00/yr. Your actual pay will be based on your skills and experience.
Job Details Status:
Full‑Time Employee (Exempt)
Office Location:
Monroe, LA
Reports to:
Chief Operating Officer
Revised:
November 24, 2025
Application Window:
December 12, 2025 – January 12, 2026 (desired start date January 31, 2026)
Required Candidate Qualifications
Bachelor's degree in marketing, communications, public relations, journalism, business, or related field. Master’s degree preferred.
Three or more years of leadership responsibilities in marketing, communications, or brand management, preferably within nonprofit, human services, or mission‑driven organizations.
Three or more years of supervisory experience managing teams, volunteers, and/or projects.
Comprehensive portfolio of social media content, graphic design projects, and digital communications (video and podcasts preferred).
Expertise in Microsoft Office Suite, Canva, Adobe, Customer Relationship Management software, and AI tools (preferred).
Desired Characteristics & Skills
Proven record of leading marketing efforts, content creation, fundraising, and public relations.
Successful experience with outreach strategies and building relationships with community organizations, businesses, schools, universities, churches, and local leaders.
Proven ability to organize events, manage projects/campaigns, and work collaboratively.
Excellent interpersonal skills, including collaboration, adaptability, and high personal ownership.
Exceptional proficiency in public speaking with an ability to engage various audiences (in‑person and via teleconference) to inspire toward a direct call to action.
Excellent writing skills with a strong ability to create persuasive messaging and content.
Innovative and creative content creator skilled in graphic design, presentation, and storytelling.
Effective management competencies and the ability to prioritize multiple tasks and timelines.
Strong alignment and commitment to The Center’s mission, vision, and values.
Key Duties & Responsibilities
Lead and direct the marketing department, fostering a culture of excellence, innovation, support, and accountability.
Execute a comprehensive marketing strategy aligned with The Center’s strategic plan, organizational goals, values, and mission.
Develop and execute regionally tailored marketing plans, oversee budgets, and staffing structures to ensure operational efficiency.
Track and report marketing key performance indicators to inform strategic decisions and drive continuous improvement.
Act as brand steward, ensuring all communications and promotions align with the agency’s mission, vision, values, and brand voice.
Oversee all marketing and communications activities including brand description, messaging, advertising, promotion, social media, print and digital content, website, email marketing, newsletter, and public relations.
Oversee content creation for campaigns, reports, donor communications, storytelling projects, and social media.
Supervise the creation and distribution of graphic designs, promotional materials, branded products, and print/digital assets.
Build and nurture strategic partnerships with local community organizations, businesses, schools, universities, churches, and civic groups.
Promote community awareness of the agency’s programs and services through outreach, trainings, and relationship‑driven engagement.
Collaborate with program leaders to prioritize high‑value partnerships for funding, referrals, volunteering, or staffing.
Design and support public relations initiatives to elevate The Center’s visibility and position the organization as a trusted voice.
Act as primary liaison for media inquiries, press strategy, and interview coordination.
Cultivate relationships with media outlets, key personnel, community leaders, and influencers in all major media markets for all service areas.
Oversee all media outreach, press releases, talking points, and core messaging.
Serve as an on‑air spokesperson for routine non‑sensitive television, radio, and digital media appearances.
Direct and optimize the agency’s digital marketing strategy across all platforms, ensuring strong SEO, analytics, content performance, and audience growth.
Manage digital advertising strategy, budgets, and performance metrics.
Support staff in creating and delivering social media strategy and execution.
Champion innovation in digital storytelling (video, audio, on‑demand content, etc.).
Lead planning, advertising, promotion, and execution of all community engagement events, trainings, and fundraising initiatives.
Create and oversee event sponsorship initiatives to drive community engagement and event profitability.
Partner with the CEO and Development Board to explore opportunities for strategic donor engagement, corporate partnerships, and other funding sources.
Oversee donor recognition and retention initiatives.
Working Environment The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee regularly works in a business office setting. Tasks require a variety of light physical activities, such as walking, standing, stooping, sitting, reaching, and light lifting. Regular in‑person interaction and continuous talking, hearing and seeing are required. Common eye, hand, and finger dexterity is required. Mental application utilizes memory, verbal instructions, emotional stability, critical thinking, and creative problem solving. Regular automobile and airline travel may be required.
Equal Employment Opportunity The Center for Children & Families is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.
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Pay Range Base pay range: $65,000.00/yr - $80,000.00/yr. Your actual pay will be based on your skills and experience.
Job Details Status:
Full‑Time Employee (Exempt)
Office Location:
Monroe, LA
Reports to:
Chief Operating Officer
Revised:
November 24, 2025
Application Window:
December 12, 2025 – January 12, 2026 (desired start date January 31, 2026)
Required Candidate Qualifications
Bachelor's degree in marketing, communications, public relations, journalism, business, or related field. Master’s degree preferred.
Three or more years of leadership responsibilities in marketing, communications, or brand management, preferably within nonprofit, human services, or mission‑driven organizations.
Three or more years of supervisory experience managing teams, volunteers, and/or projects.
Comprehensive portfolio of social media content, graphic design projects, and digital communications (video and podcasts preferred).
Expertise in Microsoft Office Suite, Canva, Adobe, Customer Relationship Management software, and AI tools (preferred).
Desired Characteristics & Skills
Proven record of leading marketing efforts, content creation, fundraising, and public relations.
Successful experience with outreach strategies and building relationships with community organizations, businesses, schools, universities, churches, and local leaders.
Proven ability to organize events, manage projects/campaigns, and work collaboratively.
Excellent interpersonal skills, including collaboration, adaptability, and high personal ownership.
Exceptional proficiency in public speaking with an ability to engage various audiences (in‑person and via teleconference) to inspire toward a direct call to action.
Excellent writing skills with a strong ability to create persuasive messaging and content.
Innovative and creative content creator skilled in graphic design, presentation, and storytelling.
Effective management competencies and the ability to prioritize multiple tasks and timelines.
Strong alignment and commitment to The Center’s mission, vision, and values.
Key Duties & Responsibilities
Lead and direct the marketing department, fostering a culture of excellence, innovation, support, and accountability.
Execute a comprehensive marketing strategy aligned with The Center’s strategic plan, organizational goals, values, and mission.
Develop and execute regionally tailored marketing plans, oversee budgets, and staffing structures to ensure operational efficiency.
Track and report marketing key performance indicators to inform strategic decisions and drive continuous improvement.
Act as brand steward, ensuring all communications and promotions align with the agency’s mission, vision, values, and brand voice.
Oversee all marketing and communications activities including brand description, messaging, advertising, promotion, social media, print and digital content, website, email marketing, newsletter, and public relations.
Oversee content creation for campaigns, reports, donor communications, storytelling projects, and social media.
Supervise the creation and distribution of graphic designs, promotional materials, branded products, and print/digital assets.
Build and nurture strategic partnerships with local community organizations, businesses, schools, universities, churches, and civic groups.
Promote community awareness of the agency’s programs and services through outreach, trainings, and relationship‑driven engagement.
Collaborate with program leaders to prioritize high‑value partnerships for funding, referrals, volunteering, or staffing.
Design and support public relations initiatives to elevate The Center’s visibility and position the organization as a trusted voice.
Act as primary liaison for media inquiries, press strategy, and interview coordination.
Cultivate relationships with media outlets, key personnel, community leaders, and influencers in all major media markets for all service areas.
Oversee all media outreach, press releases, talking points, and core messaging.
Serve as an on‑air spokesperson for routine non‑sensitive television, radio, and digital media appearances.
Direct and optimize the agency’s digital marketing strategy across all platforms, ensuring strong SEO, analytics, content performance, and audience growth.
Manage digital advertising strategy, budgets, and performance metrics.
Support staff in creating and delivering social media strategy and execution.
Champion innovation in digital storytelling (video, audio, on‑demand content, etc.).
Lead planning, advertising, promotion, and execution of all community engagement events, trainings, and fundraising initiatives.
Create and oversee event sponsorship initiatives to drive community engagement and event profitability.
Partner with the CEO and Development Board to explore opportunities for strategic donor engagement, corporate partnerships, and other funding sources.
Oversee donor recognition and retention initiatives.
Working Environment The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee regularly works in a business office setting. Tasks require a variety of light physical activities, such as walking, standing, stooping, sitting, reaching, and light lifting. Regular in‑person interaction and continuous talking, hearing and seeing are required. Common eye, hand, and finger dexterity is required. Mental application utilizes memory, verbal instructions, emotional stability, critical thinking, and creative problem solving. Regular automobile and airline travel may be required.
Equal Employment Opportunity The Center for Children & Families is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.
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