Informa TechTarget
Field Marketing Operations Manager
Informa TechTarget, Washington, District of Columbia, us, 20022
Job Summary
Field Marketing Operations Manager – Washington, DC office.
Bridging the gap between marketing strategy and execution, ensuring field marketing initiatives are effectively planned, promoted, and optimized across ICP.
Key Responsibilities
Event Coordination & Sales Activation
Manage logistics, planning, and execution of regional events, trade shows, and customer engagement activities.
Design pre‑event, during‑event, and post‑event sales activation strategies to maximize ROI.
Coordinate event‑specific messaging and materials that enable meaningful sales conversations.
Develop event follow‑up processes and tracking to ensure timely engagement with qualified leads.
Implement measurement frameworks to track event‑driven pipeline and revenue impact.
Operational Efficiency & Technology Integration
Own and drive innovation for all aspects of marketing campaign management aligned with overall marketing and sales objectives.
Develop and optimize marketing campaign processes to increase scale, drive efficiency, and conversions through data‑driven insights and integrated tech‑stack.
Oversee the implementation and optimization of marketing automation tools and CRM systems for field marketing activities.
Performance & Leadership
Lead cross‑functional initiatives by establishing KPIs and driving business results, partnering with sales teams, product marketing, and regional marketing managers.
Mentor and support team members on field marketing best practices, account‑based marketing, and sales alignment.
Generate regular reports on marketing activities, providing insights and recommendations to senior management.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or related field.
3‑5 years of experience in marketing operations or field marketing roles.
Proven track record in campaign management and marketing analytics.
Strong understanding of marketing automation platforms and CRM systems.
Familiarity with digital marketing best practices and measurement.
Orientation with event‑based sales activation strategies and execution.
Excellent project management skills with ability to manage multiple initiatives simultaneously.
Data‑driven mindset with experience in performance measurement and reporting.
Outstanding communication and interpersonal skills.
Experience working with distributed sales and marketing teams.
Desired Skills
Experience with marketing automation platforms (Marketo, HubSpot, Eloqua).
Knowledge of CRM systems (Salesforce, Microsoft Dynamics).
Familiarity with project management methodologies.
Understanding of digital marketing channels and integration with field activities.
Proven success in event management and results tracking.
Salary Estimated salary range: $100,000–$120,000 based on experience.
Benefits
Great community with in‑person and online social events.
Grant up to four voluntary days per year with charity match.
Career development: bespoke training, mentoring platforms, LinkedIn Learning access, internal career moves.
Time off: 15 days PTO (20 after 3 years, 25 after 6 years), 10 national holidays, birthday leave day, up to four weeks remote work per year.
Competitive benefits: 401(k) match, health, vision and dental insurance, parental leave, ESPP with minimum 15% discount.
Wellbeing support: EAP, mental health first aiders, wellness app access.
Recognition: global awards, kudos programs.
International collaboration opportunities.
Additional Information We believe that great things happen when people connect face‑to‑face. We work in‑person at least three days a week, with flexibility and support to work from home or remotely when needed.
Equal Employment Opportunity TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other protected class. This policy applies to all terms and conditions of employment. We welcome reasonable adjustments or accommodations to the hiring process and the advertised position.
Application Deadline This post will expire on 12/19/2025.
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Bridging the gap between marketing strategy and execution, ensuring field marketing initiatives are effectively planned, promoted, and optimized across ICP.
Key Responsibilities
Event Coordination & Sales Activation
Manage logistics, planning, and execution of regional events, trade shows, and customer engagement activities.
Design pre‑event, during‑event, and post‑event sales activation strategies to maximize ROI.
Coordinate event‑specific messaging and materials that enable meaningful sales conversations.
Develop event follow‑up processes and tracking to ensure timely engagement with qualified leads.
Implement measurement frameworks to track event‑driven pipeline and revenue impact.
Operational Efficiency & Technology Integration
Own and drive innovation for all aspects of marketing campaign management aligned with overall marketing and sales objectives.
Develop and optimize marketing campaign processes to increase scale, drive efficiency, and conversions through data‑driven insights and integrated tech‑stack.
Oversee the implementation and optimization of marketing automation tools and CRM systems for field marketing activities.
Performance & Leadership
Lead cross‑functional initiatives by establishing KPIs and driving business results, partnering with sales teams, product marketing, and regional marketing managers.
Mentor and support team members on field marketing best practices, account‑based marketing, and sales alignment.
Generate regular reports on marketing activities, providing insights and recommendations to senior management.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or related field.
3‑5 years of experience in marketing operations or field marketing roles.
Proven track record in campaign management and marketing analytics.
Strong understanding of marketing automation platforms and CRM systems.
Familiarity with digital marketing best practices and measurement.
Orientation with event‑based sales activation strategies and execution.
Excellent project management skills with ability to manage multiple initiatives simultaneously.
Data‑driven mindset with experience in performance measurement and reporting.
Outstanding communication and interpersonal skills.
Experience working with distributed sales and marketing teams.
Desired Skills
Experience with marketing automation platforms (Marketo, HubSpot, Eloqua).
Knowledge of CRM systems (Salesforce, Microsoft Dynamics).
Familiarity with project management methodologies.
Understanding of digital marketing channels and integration with field activities.
Proven success in event management and results tracking.
Salary Estimated salary range: $100,000–$120,000 based on experience.
Benefits
Great community with in‑person and online social events.
Grant up to four voluntary days per year with charity match.
Career development: bespoke training, mentoring platforms, LinkedIn Learning access, internal career moves.
Time off: 15 days PTO (20 after 3 years, 25 after 6 years), 10 national holidays, birthday leave day, up to four weeks remote work per year.
Competitive benefits: 401(k) match, health, vision and dental insurance, parental leave, ESPP with minimum 15% discount.
Wellbeing support: EAP, mental health first aiders, wellness app access.
Recognition: global awards, kudos programs.
International collaboration opportunities.
Additional Information We believe that great things happen when people connect face‑to‑face. We work in‑person at least three days a week, with flexibility and support to work from home or remotely when needed.
Equal Employment Opportunity TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other protected class. This policy applies to all terms and conditions of employment. We welcome reasonable adjustments or accommodations to the hiring process and the advertised position.
Application Deadline This post will expire on 12/19/2025.
#J-18808-Ljbffr