Best Buy is hiring: Advertising Testing and Experimentation Manager in Richfield

Join Best Buy as our Advertising Testing and Experimentation Manager, where you will lead innovative and data-driven media experiments across our retail media network both onsite and offsite. This is an incredible opportunity to drive the future of advertising at Best Buy, enhancing media performance and influencing new ad products through a focused testing approach.

In this pivotal role, you will collaborate with diverse teams including product, analytics, marketing, and media operations, as well as external partners. Your main goal will be to develop a detailed experimentation roadmap that uncovers actionable insights and informs strategic decisions aimed at improving customer engagement and advertiser results.

This position is hybrid, requiring a blend of onsite presence at the Best Buy location provided and virtual work from home or other locations.

Key Responsibilities:

• Drive the design and analysis of a comprehensive media experimentation roadmap across various channels including onsite, offsite, and in-store.
• Create statistically robust A/B, holdout, and multivariate tests to assess the effectiveness of advertising strategies and creative content.
• Collaborate with analytics and media teams to ensure precise execution of experiments and measurement accuracy.
• Effectively translate complex data results into clear, actionable insights that shape media strategy and product development.
• Work closely with product managers, media planners, and partners to align testing initiatives with business objectives.
• Promote a culture of experimentation and continuous learning across the organization.

Basic Qualifications:

• A minimum of 5 years of experience in media analytics, experimentation, or digital marketing.
• At least 2 years of hands-on experience with statistical testing and media measurement.
• Proficiency in advertising platforms such as DSPs, Google Ads, and retail media networks for at least 2 years.
• Experience with analytics and data visualization tools like SQL, R, Python, Tableau, or Looker for 2 years.
• Exceptional communication skills with a proven ability to influence stakeholders.

Preferred Qualifications:

• An MBA or advanced degree in a quantitative field.
• Familiarity with cloud-based data environments (e.g., Snowflake, BigQuery) and experimentation platforms.
• Understanding of agile development cycles and their application in experimentation.
• Demonstrated capacity to manage multiple projects and prioritize effectively in a fast-paced setting.

What’s in it for You:

At Best Buy, we are dedicated to helping our employees thrive both professionally and personally. We offer generous benefits that support your total well-being, especially at crucial life moments. Our benefits include:

• Competitive salary packages.
• Generous employee discounts.
• Support for both physical and mental well-being.

About Us:

As part of the Best Buy family, you’ll contribute to our mission of enriching lives through technology. We aim to personalize tech solutions for every stage of life, whether in our stores, online, or at customers' homes. We value and support our incredible employees, fostering an environment where you can unlock unique career opportunities. Most importantly, we strive to create a workplace where you can be your authentic self now and in the future. Best Buy is an equal opportunity employer.

Benefits:

Best Buy provides a comprehensive range of benefits designed to support your overall well-being, as detailed in the Benefits Guide. Eligibility may vary.