Head of GTM Content Job at Carta in San Francisco

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About Carta

Carta connects founders, investors, and limited partners through world‑class software built for venture capital, private equity, and private credit. Trusted by 65,000+ companies worldwide, Carta’s platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, and is recognized by Fortune, Forbes, Fast Company, Inc., and Great Places to Work.

Responsibilities

• Lead and manage a team of senior editors and writers, creating a high‑functioning, collaborative editorial team.
• Champion the content function in company‑wide strategy discussions.
• Infuse creativity while driving operational excellence.
• Develop an editorial vision that supports business‑wide goals for audience engagement, acquisition, retention, and conversion.
• Partner with SEO, product marketing, creative, and demand‑generation teams to drive omnichannel content campaigns.
• Build repeatable, scalable editorial processes for ideation, creation, optimization, distribution, and governance.
• Establish data‑rich performance metrics to track content across the funnel and prioritize data‑driven editorial decisions.
• Create reporting frameworks that measure engagement, ROI, and communicate results to leaders, including the C‑suite.

Qualifications

• Track record of managing B2B editorial teams that produce best‑in‑class content and demonstrate creative, future‑proof thinking.
• Deep understanding of private markets—fundraising, VC, PE, private credit, limited‑partner investing—and global ecosystems including non‑U.S. regions.
• Advanced knowledge of SEO, LLMs, AI tools, and data‑driven content strategies, with experience leveraging emerging tools to develop editorial processes.
• Demonstrated success building scalable content programs that engage target audiences and move them through the funnel.
• Outstanding writing, editing, and research skills, with ability to produce technical and analytical content.
• Strong cross‑functional communication skills and ability to collaborate across departments in a fast‑paced, high‑growth setting.

Salary

Carta offers a market‑competitive salary, equity for all full‑time roles, and exceptional benefits. This role’s minimum cash compensation (salary + commission, if applicable) ranges from $176,000 to $220,000, with final offers varying by geography, candidate experience, and expertise.

EEO & Diversity

• We are an equal‑opportunity employer and are committed to providing a positive interview experience for every candidate.
• Carta uses E‑Verify in the United States for employment authorization.
• For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
• Please note that all official communications from us will come from an @carta.com or @carta‑external.com domain. Report any contact from unapproved domains to security@carta.com.