Doctronic is hiring: Director of Paid Media in Los Angeles

Director of Paid Media | SEM, Paid Social, Programmatic, CTV About Doctronic Doctronic is building the most advanced AI-powered healthcare platform in the world. We give people instant, trustworthy, always-on access to medical guidance — combining a cutting‑edge AI doctor with 24/7 real‑world telehealth. With millions of users and growing demand, we're scaling our paid media engine fast. The Role We’re looking for a hands‑on Marketing Director of Paid Media to own and scale our performance marketing portfolio across: SEM (Google, Bing) Paid Social (Meta, TikTok, Reddit, YouTube) Programmatic Display (PulsePoint, Taboola, StackAdapt, etc.) Connected TV (CTV) This role can be a high‑touch in‑house lead or a specialist agency/contractor who behaves like an internal team member, owning outcomes and integrating tightly with creative, analytics, and product teams. You’ll drive paid media strategy, execution, measurement, and optimization across full‑funnel campaigns, with CAC, CTR, and CPA as your north stars. Key Responsibilities Search (SEM) Build, scale, and optimize Google Ads + Bing campaigns across branded, non‑brand, local, and long‑tail keywords Own account structure, RSA optimization, match type strategy, Quality Score improvements Leverage keyword research, negative keyword mining, and competitive tracking Paid Social Run full‑funnel campaigns across Meta, TikTok, Reddit, YouTube Partner with creative lead for motion/static testing, hooks, UGC integration Launch and iterate paid social experiments 2–4x/month with clear KPIs Programmatic & CTV Launch and manage campaigns via PulsePoint, StackAdapt, Taboola, MNTN, or similar Set up retargeting and mid‑funnel display journeys Track view‑through attribution and optimize cross‑channel lift Analytics & Optimization Own CAC, CPA, CTR, ROAS across all platforms Define testing roadmap, weekly reporting cadence, and creative feedback loops Build and interpret Looker Studio dashboards, attribution models, and platform data KPIs for Success Sub‑$100 CAC on telehealth evaluations 1.0%+ CTR across top‑funnel paid creative 3.0x+ blended ROAS Weekly net‑new creative tests in all channels 5–10% weekly budget reallocation driven by performance insights Reduced cost per MQL (if integrating with lead gen campaigns) You’ll Excel If You: Have 5–10+ years in performance marketing, either in‑house or via a high‑touch agency Have run $500K+/mo in ad spend with measurable ROI outcomes Can operate across platforms with minimal hand‑holding — but are collaborative and strategic Think in terms of creative testing , message‑market fit , and full‑funnel architecture Are fluent in Google Ads, Meta Ads, TikTok Ads, and DV360‑style DSPs Use tools like Looker Studio, Triple Whale, GA4, Motion, or Northbeam to uncover insights Thrive in test‑and‑learn environments, managing both efficiency and scale #J-18808-Ljbffr