Associate Director, Biddable Media Job at Ptarmigan Media in New York

This range is provided by Ptarmigan Media. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $100,000.00/yr - $140,000.00/yr Responsibilities As a data driven marketer, you will oversee and execute paid social and programmatic campaigns through execution, optimization and reporting. Provide strategic direction to build effective plans and tactics that are being optimized towards relevant objectives and KPIs. Manage and lead a growing team of digital channel experts while fostering a culture of continuous learning, ensuring direct team members feel strong leadership support. Engage with clients to build a strong understanding of their lines of business, marketing objectives and goals with an emphasis on paid social, presenting to clients on a regular basis. Manage issuance of campaign performance reports and share results across teams to ensure progress. Ensure spend forecasting and budgeting for all channel activities are managed effectively and regularly optimized. Facilitate the development and documentation of standard methodologies for improving operational efficiencies within the team and agency. Work closely with other internal departments and account teams to develop fully integrated biddable campaigns. Demonstrate diligence, attention to detail and adherence to best practices throughout the full campaign lifecycle. Preferred Qualifications Bachelor’s degree; preferably with a concentration in advertising, marketing, economics, finance, computer science, mathematics or engineering. 6+ years relevant digital experience at an agency or client. Significant client-facing and relationship management experience. Prior experience managing a team; demonstrating the ability to train and grow junior members, and serving as a coach and mentor. Ability to provide high-level insights and analysis on all campaign key performance indicators (KPIs) and performance metrics. Deep understanding of digital media platforms and their ad capabilities. Ability to prioritize, multi-task, delegate and manage time efficiently. Strong analytical ability and problem-solving skills with excellent communication and writing skills. Curious with a passion to stay up to date on digital marketing strategies, best practices, and the digital landscape. Expert in MS office tools. Financial Services experience preferred but not required. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Advertising Services Benefits Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Referrals increase your chances of interviewing at Ptarmigan Media by 2x. #J-18808-Ljbffr