Apex Systems
Paid Media Specialist – Apex Systems
Apex Systems, a leading financial institution, is hiring a contract Paid Media Specialist to support paid media campaigns for a 6‑month contract in Boston. The role requires 40 hours per week and on‑site presence three days a week.
Key Responsibilities
Own and drive digital marketing strategies across paid channels to meet business objectives.
Plan, execute, and optimize campaigns across social, programmatic, and content marketing.
Manage budgets, forecasts, and invoicing for paid media initiatives.
Build and implement testing agendas for digital activations, including A/B and multivariate tests.
Analyze performance and deliver insights through weekly and bi‑weekly reporting.
Collaborate cross‑functionally with analytics, creative, and marketing teams to align strategies.
Maintain relationships with platform partners and identify new channel opportunities.
Develop scalable processes for campaign management and quality control.
Minimum Qualifications
Bachelor's degree or 4+ years of equivalent experience.
3+ years in digital/growth marketing and paid media management.
Hands‑on experience with tools like Google Ads, social ad managers, SEO tools, tag management, and web analytics.
Proven ability to run A/B and multivariate tests.
Ideal Qualifications
Agency experience preferred.
Strong cross‑functional collaboration skills in a matrixed organization.
Advanced MS Excel proficiency and strong analytical skills.
Ability to manage multiple projects in a fast‑paced environment.
Excellent communication, organizational, and project management skills.
Passion for audience insights and data‑driven decision‑making.
Benefits
Minimum Essential Coverage (MEC) medical plan, dental/vision, term life, and prescription discount program.
Critical illness, accident, tele‑behavioral health, and 401(k) plan.
Paid holiday eligibility and time off per sick leave laws.
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