Social Media Manager Job at SalaryGuide in Chicago

Responsibilities Demonstrate knowledge of existing and prospective consumer behavior with great depth - informed by data and sentimental trends Safeguard and elevate SWAG’s unique brand identity and irreverent voice, ensuring its exclusivity and appeal remain intact Develop innovative, nuanced distribution and promotional strategies for product drops (1-3x per week) to increase excitement and sell-through rates Concept, write and design platform right content, in partnership with internal creative teammates, as well as copy executions that consistently deliver on our brand ethos and encourage community participation Manage internal and external deadlines proficiently Establish and report on KPIs to track the effectiveness of campaigns and ensure alignment with overall business objectives on a weekly basis Maintain multiple brand’s social calendars aligned to their product drops and respective communication priorities Partner with E-Commerce teammates to determine how/when/where organic and paid tactics can be complementary to each other to maximize campaign efficiency Requirements 3-5+ years of experience in marketing, communication, preferably at a large-scale brand in sport, lifestyle or collectibles categories Proven track record of scaling social following and exceeding industry benchmarks Experience in social media strategy, content production and community building Strong understanding of internet culture, social trends (FB, IG, X, You Tube, Reddit and LinkedIn) and emerging platforms. Demonstrated passion for testing and learning how new products can better serve evolving business and consumer needs Proficiency in content management and reporting tools (Sprout, Triple Whale, Shopify, etc.) Ability to be nimble in an extremely fast-paced environment Experience managing marketing campaigns for limited-release or highly collectible products is a plus Exceptional communication and project management skills Preferred Experience managing limited-release or highly collectible product campaigns is a plus Passion for golf, design, and/or lifestyle brands is highly desirable #J-18808-Ljbffr In Summary: SWAG’s unique brand identity and irreverent voice, ensuring exclusivity and appeal remain intact . Develop innovative, nuanced distribution and promotional strategies for product drops (1-3x per week) Concept, write and design platform right content, in partnership with internal creative teammates, as well as copy executions that consistently deliver on our brand ethos and encourage community participation . En Español: Responsabilidades Demostrar conocimiento del comportamiento de los consumidores existentes y potenciales con gran profundidad - informado por datos y tendencias sentimentales Salvaguarda y eleve la identidad única de marca de SWAG y su voz irreverente, asegurando que se mantenga intacta su exclusividad y atractivo Desarrollar estrategias innovadoras, matizadas de distribución y promoción para caídas de productos (1-3x a la semana) Para aumentar las tasas de entusiasmo y ventas Concepto, escritura y diseño de contenido adecuado en plataforma, en asociación con compañeros creativos internos, así como ejecuciones de copia que cumplan constantemente con nuestra ética de marca e incentiven la participación externa Gestionar eficientemente y establecer plazos internos e informes sobre KPIs para rastrear la eficacia de las campañas deportivas y garantizar el alineamiento con los objetivos generales de negocios de Twitter Semanalmente Mantener los calendarios sociales de marcas alineación de sus respectivos productos y las prioridades de comunicación de cada equipo, en colaboración con E-Commerce. Plataformas emergentes Pasión demostrada por probar y aprender cómo los nuevos productos pueden satisfacer mejor las necesidades cambiantes de empresas y consumidores Proficiencia en herramientas de gestión de contenidos e informes (Sprout, Triple Whale, Shopify, etc.) Capacidad para ser ágiles en un entorno extremadamente acelerado Experiencia en la administración de campañas de marketing para productos de edición limitada o altamente coleccionables es una ventaja Habilidades excepcionales de comunicación y gestión de proyectos