Intuit
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Senior Manager, CRM Marketing
role at
Intuit
located in Carlsbad, CA.
Intuit’s Consumer Group’s CRM team is searching for an experienced engagement marketing leader to manage email marketing for the TurboTax business. The Senior Manager and People Leader, CRM Marketing will run campaigns essential to achieving our organization’s retention goals and delivering personalized experiences to our customer base.
You are an expert email marketer who combines technology and creative marketing to bring transformative ideas to life. You will manage and develop a high‑performing team, creating campaigns that inspire and educate our customers throughout the tax season lifecycle while sharing our message of powering prosperity.
Responsibilities
Own the TurboTax email program dedicated to driving transactions during tax season, ensuring flawless execution on a complex program on one of the largest installed bases in the US and spearheading personalization innovation.
Lead the effort to deliver superlative campaigns to customers, ensuring compelling storytelling, relevant content, and best‑in‑class creative across all communications.
Implement truly 1:1 campaigns to our various customer bases through personalized messaging, offers, content and more.
Lead a team of 3-4 marketers, developing a best‑in‑class and efficient CRM marketing team; manage project prioritization, campaign planning, process improvement, and workload management.
Help define channel contact strategy, maintain calendars, and establish governance protocols.
Articulate complex campaign requirements and partner closely with CRM data and operations teams to ensure proper implementation, understanding the technical flow from data systems to ESPs and dynamic content execution.
Partner with Strategy partners to devise, implement, and measure complex test plans.
Report on channel performance, collaborate with Analytics, and share actionable insights at leadership and stakeholder levels; understand key campaign, channel, and customer metrics to drive performance.
Qualifications
6-10 years of experience managing an elaborate email marketing program for a Fortune 500 company.
Impeccable knowledge of email marketing best practices, especially around creative and storytelling.
Passion for creative, copy and campaign development and deep bench experience working with creative teams.
Keen understanding of the data underlying CRM programs and enabling campaign orchestration and personalization.
Superior organizational, project management, and communication skills; hands‑on management of campaign deployments under tight deadlines.
Experience with Enterprise‑level marketing cloud solutions and CRM tech stack.
Strong analytical and data manipulation skills that deliver meaningful insights and drive performance.
Compensation and benefits Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position is eligible for cash bonus, equity rewards, and benefits in accordance with our plans and programs. Pay is based on factors such as job‑related knowledge, skills, experience, and work location, and we conduct regular comparisons across categories of ethnicity and gender to drive fair pay.
The expected base pay range for this position is:
Southern California: $159,000‑215,500
Bay Area: $171,500‑231,500
New York: $154,000‑208,500
Seniority level: Mid‑Senior level.
Employment type: Full‑time.
Job function: Other.
Industries: Software Development.
Referrals increase your chances of interviewing at Intuit by 2x.
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Senior Manager, CRM Marketing
role at
Intuit
located in Carlsbad, CA.
Intuit’s Consumer Group’s CRM team is searching for an experienced engagement marketing leader to manage email marketing for the TurboTax business. The Senior Manager and People Leader, CRM Marketing will run campaigns essential to achieving our organization’s retention goals and delivering personalized experiences to our customer base.
You are an expert email marketer who combines technology and creative marketing to bring transformative ideas to life. You will manage and develop a high‑performing team, creating campaigns that inspire and educate our customers throughout the tax season lifecycle while sharing our message of powering prosperity.
Responsibilities
Own the TurboTax email program dedicated to driving transactions during tax season, ensuring flawless execution on a complex program on one of the largest installed bases in the US and spearheading personalization innovation.
Lead the effort to deliver superlative campaigns to customers, ensuring compelling storytelling, relevant content, and best‑in‑class creative across all communications.
Implement truly 1:1 campaigns to our various customer bases through personalized messaging, offers, content and more.
Lead a team of 3-4 marketers, developing a best‑in‑class and efficient CRM marketing team; manage project prioritization, campaign planning, process improvement, and workload management.
Help define channel contact strategy, maintain calendars, and establish governance protocols.
Articulate complex campaign requirements and partner closely with CRM data and operations teams to ensure proper implementation, understanding the technical flow from data systems to ESPs and dynamic content execution.
Partner with Strategy partners to devise, implement, and measure complex test plans.
Report on channel performance, collaborate with Analytics, and share actionable insights at leadership and stakeholder levels; understand key campaign, channel, and customer metrics to drive performance.
Qualifications
6-10 years of experience managing an elaborate email marketing program for a Fortune 500 company.
Impeccable knowledge of email marketing best practices, especially around creative and storytelling.
Passion for creative, copy and campaign development and deep bench experience working with creative teams.
Keen understanding of the data underlying CRM programs and enabling campaign orchestration and personalization.
Superior organizational, project management, and communication skills; hands‑on management of campaign deployments under tight deadlines.
Experience with Enterprise‑level marketing cloud solutions and CRM tech stack.
Strong analytical and data manipulation skills that deliver meaningful insights and drive performance.
Compensation and benefits Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position is eligible for cash bonus, equity rewards, and benefits in accordance with our plans and programs. Pay is based on factors such as job‑related knowledge, skills, experience, and work location, and we conduct regular comparisons across categories of ethnicity and gender to drive fair pay.
The expected base pay range for this position is:
Southern California: $159,000‑215,500
Bay Area: $171,500‑231,500
New York: $154,000‑208,500
Seniority level: Mid‑Senior level.
Employment type: Full‑time.
Job function: Other.
Industries: Software Development.
Referrals increase your chances of interviewing at Intuit by 2x.
#J-18808-Ljbffr