Amazon
Senior Marketing Manager, Content & SEO, Customer Trust External Relations
Amazon, Seattle, Washington, us, 98127
Senior Marketing Manager, Content & SEO, Customer Trust External Relations
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Senior Marketing Manager, Content & SEO, Customer Trust External Relations
role at
Amazon
Description
Customer Trust External Relations (CTXR) ensures global thought‑leaders, brands, policymakers, regulators, and media understand how Amazon delivers Earth's safest and most trustworthy shopping experience by (1) building, accelerating and strengthening third‑party, influential relationships and partnerships all over the world to address customer trust issues, (2) delivering evidence and telling stories that persuasively demonstrate the reality of the customer‑obsessed tools our teams build to protect our customers, brands, and selling partners, (3) serving as a “voice of the customer” for product and tech teams, and (4) partnering with key leading brands to not only solve material pain points, but jointly discuss hot topics and share information on industry trends.
As a Senior Marketing Manager – Content & SEO, you will play a critical role in driving awareness around these efforts as you manage the SEO and GEO strategy for Amazon's Trustworthy Shopping site, building editorial roadmaps that feature stories covering our approach to IP protection, trustworthy reviews, scam prevention, organized retail crime, and anti‑counterfeiting. You will work with CTXR program leaders, public relations, public policy, executives, and other teams to develop and launch content that ensures external perception is aligned with reality. You will dive deep into data to understand performance, identify areas for improvement, and execute on plans to address them. You will work with teams across Amazon, including science, product, retail, and others to determine what other opportunities there are to tell the story of how Amazon creates a trustworthy shopping experience. This role is analytical and creative in equal measure, with opportunity for impact across the organization.
Key job responsibilities
Create, own, and deliver the creation of an SEO and GEO strategy that increases awareness and improves perception of CTXR programs among target audiences.
Lead, and guide others as needed, through the end‑to‑end development of content, including design, copy, positioning, launch, measurement, SEO & GEO optimization, the build of editorial roadmaps, and more.
Lead the creation of internal processes, including writing and reviewing business documents and project proposals.
Identify and build contacts of internal and external subject matter experts to help with content strategy and execution.
Basic Qualifications
5+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross‑functional marketing programs
Experience communicating results to senior leadership
Experience as a writer, content marketer, or multimedia producer
Experience optimizing content for SEO
Preferred Qualifications
Experience in a business‑to‑business (B2B) environment, high‑tech products/services
Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience completing complex tasks quickly with little to no guidance and reacting with appropriate urgency to situations that require a quick turnaround
Experience working cross‑functionally across marketing, product management, analytics, UX, and research
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit bAmazon accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign‑on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit bAmazon benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Job ID: A3142127
#J-18808-Ljbffr
Senior Marketing Manager, Content & SEO, Customer Trust External Relations
role at
Amazon
Description
Customer Trust External Relations (CTXR) ensures global thought‑leaders, brands, policymakers, regulators, and media understand how Amazon delivers Earth's safest and most trustworthy shopping experience by (1) building, accelerating and strengthening third‑party, influential relationships and partnerships all over the world to address customer trust issues, (2) delivering evidence and telling stories that persuasively demonstrate the reality of the customer‑obsessed tools our teams build to protect our customers, brands, and selling partners, (3) serving as a “voice of the customer” for product and tech teams, and (4) partnering with key leading brands to not only solve material pain points, but jointly discuss hot topics and share information on industry trends.
As a Senior Marketing Manager – Content & SEO, you will play a critical role in driving awareness around these efforts as you manage the SEO and GEO strategy for Amazon's Trustworthy Shopping site, building editorial roadmaps that feature stories covering our approach to IP protection, trustworthy reviews, scam prevention, organized retail crime, and anti‑counterfeiting. You will work with CTXR program leaders, public relations, public policy, executives, and other teams to develop and launch content that ensures external perception is aligned with reality. You will dive deep into data to understand performance, identify areas for improvement, and execute on plans to address them. You will work with teams across Amazon, including science, product, retail, and others to determine what other opportunities there are to tell the story of how Amazon creates a trustworthy shopping experience. This role is analytical and creative in equal measure, with opportunity for impact across the organization.
Key job responsibilities
Create, own, and deliver the creation of an SEO and GEO strategy that increases awareness and improves perception of CTXR programs among target audiences.
Lead, and guide others as needed, through the end‑to‑end development of content, including design, copy, positioning, launch, measurement, SEO & GEO optimization, the build of editorial roadmaps, and more.
Lead the creation of internal processes, including writing and reviewing business documents and project proposals.
Identify and build contacts of internal and external subject matter experts to help with content strategy and execution.
Basic Qualifications
5+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross‑functional marketing programs
Experience communicating results to senior leadership
Experience as a writer, content marketer, or multimedia producer
Experience optimizing content for SEO
Preferred Qualifications
Experience in a business‑to‑business (B2B) environment, high‑tech products/services
Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience completing complex tasks quickly with little to no guidance and reacting with appropriate urgency to situations that require a quick turnaround
Experience working cross‑functionally across marketing, product management, analytics, UX, and research
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit bAmazon accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign‑on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit bAmazon benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Job ID: A3142127
#J-18808-Ljbffr