Simply Business
Senior Copywriter / Brand Copy Lead
We’re looking for a highly experienced and inspiring Senior Copywriter / Brand Copy Lead to serve as the owner of our brand voice and narrative integrity. Reporting to the Manager of Content & Messaging, the role is the master storyteller responsible for defining, developing, and deploying a cohesive voice across all consumer touch points while mentoring our internal and external copywriting team.
Brand Voice Ownership
Define and Own Brand Tone of Voice (TOV)
– Own brand voice, develop, maintain, and distribute comprehensive TOV guidelines across the entire organization.
Channel Adaptation
– Lead the adaptation of the core TOV and content for specific channel needs (e.g., social media versus the website).
Strategic Narrative & Messaging
Master Storyteller
– Translate the brand’s core values, reasons‑to‑believe (RTBs), and consumer insights into compelling integrated brand narratives and stories.
Product Marketing & GTM Alignment
– Partner with the Sr. Manager, Product Marketing & GTM to integrate core claims and product messaging into the overall narrative and marketing executions.
Cross‑Functional Partnership
– Collaborate with channel owners across organic & paid channels to develop narratives and brand stories tailored to each medium.
Creative Partnership
– Work closely with the Sr. Manager, Creative and design team to ensure copy and visual creative are integrated, compelling, and aligned with campaign goals.
Team Management & Mentorship
– Manage and mentor a pool of in‑house and freelance copywriters, providing editorial direction and maximizing output quality.
Content Creation & Oversight
High‑Priority Content Creation
– Execute high‑impact copywriting tasks for flagship content, major brand campaigns, and other high‑priority initiatives.
Content Supervision & Quality Control
– Develop updated editorial guidelines, provide oversight and final sign‑off on messaging and copy quality across all marketing assets, ensuring strict adherence to brand standards.
Required Skills and Qualifications
Copy Leadership
– Proven experience in a senior or lead copywriting and copyediting role, with a portfolio showcasing exceptional brand storytelling across diverse formats.
Editorial Expertise
– Demonstrated ability to define, implement, and govern a complex brand voice and style guide for a rapidly scaling organization.
Mentorship & Management
– Experience managing, mentoring, or providing deep editorial oversight to both in‑house staff and external freelance copywriters.
Creative Collaboration
– Strong history of successful collaboration with art directors, designers, and creative leads to build integrated visual and verbal assets.
Strategic Thinking
– Ability to synthesize complex business and product information (especially in FinTech/Insurance) into clear, emotionally resonant, persuasive consumer copy.
Attention to Detail
– Impeccable grammar, spelling, and meticulous attention to detail required to maintain high editorial standards.
Annual Base Salary Range:
$93,760 – $140,640 a year.
Benefits & Perks
Group plan for medical, dental, vision, and prescription drug coverage
Short‑term disability, long‑term disability, and life insurance coverage
Participation in the Company’s bonus program
401(k) plan with a 5% employer match
Commuter benefits
25 days of vacation + 10 sick days + 10 company holidays
Learning and development investment – regular team outings and volunteer opportunities
Awesome office space and hybrid working model
Simply Business is an equal‑opportunity employer. We’re committed to welcoming and helping employees grow within an inclusive & diverse culture, starting with our interview process.
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Brand Voice Ownership
Define and Own Brand Tone of Voice (TOV)
– Own brand voice, develop, maintain, and distribute comprehensive TOV guidelines across the entire organization.
Channel Adaptation
– Lead the adaptation of the core TOV and content for specific channel needs (e.g., social media versus the website).
Strategic Narrative & Messaging
Master Storyteller
– Translate the brand’s core values, reasons‑to‑believe (RTBs), and consumer insights into compelling integrated brand narratives and stories.
Product Marketing & GTM Alignment
– Partner with the Sr. Manager, Product Marketing & GTM to integrate core claims and product messaging into the overall narrative and marketing executions.
Cross‑Functional Partnership
– Collaborate with channel owners across organic & paid channels to develop narratives and brand stories tailored to each medium.
Creative Partnership
– Work closely with the Sr. Manager, Creative and design team to ensure copy and visual creative are integrated, compelling, and aligned with campaign goals.
Team Management & Mentorship
– Manage and mentor a pool of in‑house and freelance copywriters, providing editorial direction and maximizing output quality.
Content Creation & Oversight
High‑Priority Content Creation
– Execute high‑impact copywriting tasks for flagship content, major brand campaigns, and other high‑priority initiatives.
Content Supervision & Quality Control
– Develop updated editorial guidelines, provide oversight and final sign‑off on messaging and copy quality across all marketing assets, ensuring strict adherence to brand standards.
Required Skills and Qualifications
Copy Leadership
– Proven experience in a senior or lead copywriting and copyediting role, with a portfolio showcasing exceptional brand storytelling across diverse formats.
Editorial Expertise
– Demonstrated ability to define, implement, and govern a complex brand voice and style guide for a rapidly scaling organization.
Mentorship & Management
– Experience managing, mentoring, or providing deep editorial oversight to both in‑house staff and external freelance copywriters.
Creative Collaboration
– Strong history of successful collaboration with art directors, designers, and creative leads to build integrated visual and verbal assets.
Strategic Thinking
– Ability to synthesize complex business and product information (especially in FinTech/Insurance) into clear, emotionally resonant, persuasive consumer copy.
Attention to Detail
– Impeccable grammar, spelling, and meticulous attention to detail required to maintain high editorial standards.
Annual Base Salary Range:
$93,760 – $140,640 a year.
Benefits & Perks
Group plan for medical, dental, vision, and prescription drug coverage
Short‑term disability, long‑term disability, and life insurance coverage
Participation in the Company’s bonus program
401(k) plan with a 5% employer match
Commuter benefits
25 days of vacation + 10 sick days + 10 company holidays
Learning and development investment – regular team outings and volunteer opportunities
Awesome office space and hybrid working model
Simply Business is an equal‑opportunity employer. We’re committed to welcoming and helping employees grow within an inclusive & diverse culture, starting with our interview process.
#J-18808-Ljbffr