Amazon Web Services (AWS)
Senior Technical SEO Manager, AWS Search Marketing
Amazon Web Services (AWS), Chicago, Illinois, United States, 60290
Senior Technical SEO Manager, AWS Search Marketing
Amazon Web Services (AWS) is seeking an experienced, results-driven senior marketing manager specializing in Search Engine Optimization to act as a strategic technical leader responsible for developing and implementing SEO strategies that enhance the experience for all search users engaging with AWS.
Key Responsibilities
Proactively identify opportunities and translate business strategy into tactical SEO requirements and implementation plans.
Develop and execute comprehensive SEO strategies aligned with AWS marketing business priorities to drive measurable customer acquisition.
Monitor evolving algorithms and SEO best practices, contributing to GEO/AEO opportunities.
Leverage deep expertise in technical SEO concepts including XML sitemaps, structured data, HTML and related technologies.
Use data and enterprise SEO tools (Google Search Console, seoClarity, ScreamingFrog, Botify, etc.) to provide insights and secure stakeholder buy‑in.
Audit or facilitate vendor audits for the AWS website and other properties.
Build and champion a culture of testing by enabling teams to use testing tools owned by the search team.
Drive data‑driven decision making for on‑site customer experience through test results and analysis.
Measure and communicate the results of SEO initiatives to stakeholders at all levels.
Communicate effectively with peers, senior leadership, web teams, engineering, information architecture, product managers, and content teams.
Drive a culture of SEO best practices that permeates through the organization and operate with autonomy while collaborating across technical and non‑technical stakeholders.
Basic Qualifications
6+ years of professional marketing experience (non‑internship).
Experience using data and metrics to drive improvements.
Proficiency with Excel or Tableau for data manipulation, macros, charts and pivot tables.
5+ years of recent professional SEO experience on large, global sites (100,000+ monthly organic visits).
Demonstrated experience with enterprise SEO tools such as Google Search Console, Moz, seoClarity, ScreamingFrog, Botify, or similar platforms.
Experience collaborating with technical and non‑technical stakeholders to implement SEO strategies.
Track record of taking SEO initiatives from concept to completion with measurable results.
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns including live/virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
Experience with Salesforce and Tableau.
Experience in B2B, digital advertising, and ad‑tech products/services.
Experience communicating results to senior leadership.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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Key Responsibilities
Proactively identify opportunities and translate business strategy into tactical SEO requirements and implementation plans.
Develop and execute comprehensive SEO strategies aligned with AWS marketing business priorities to drive measurable customer acquisition.
Monitor evolving algorithms and SEO best practices, contributing to GEO/AEO opportunities.
Leverage deep expertise in technical SEO concepts including XML sitemaps, structured data, HTML and related technologies.
Use data and enterprise SEO tools (Google Search Console, seoClarity, ScreamingFrog, Botify, etc.) to provide insights and secure stakeholder buy‑in.
Audit or facilitate vendor audits for the AWS website and other properties.
Build and champion a culture of testing by enabling teams to use testing tools owned by the search team.
Drive data‑driven decision making for on‑site customer experience through test results and analysis.
Measure and communicate the results of SEO initiatives to stakeholders at all levels.
Communicate effectively with peers, senior leadership, web teams, engineering, information architecture, product managers, and content teams.
Drive a culture of SEO best practices that permeates through the organization and operate with autonomy while collaborating across technical and non‑technical stakeholders.
Basic Qualifications
6+ years of professional marketing experience (non‑internship).
Experience using data and metrics to drive improvements.
Proficiency with Excel or Tableau for data manipulation, macros, charts and pivot tables.
5+ years of recent professional SEO experience on large, global sites (100,000+ monthly organic visits).
Demonstrated experience with enterprise SEO tools such as Google Search Console, Moz, seoClarity, ScreamingFrog, Botify, or similar platforms.
Experience collaborating with technical and non‑technical stakeholders to implement SEO strategies.
Track record of taking SEO initiatives from concept to completion with measurable results.
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns including live/virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
Experience with Salesforce and Tableau.
Experience in B2B, digital advertising, and ad‑tech products/services.
Experience communicating results to senior leadership.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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