Expedia Group
Senior Performance Marketing Analyst - Organic and Agentic Search
Expedia Group, Seattle, Washington, us, 98127
Senior Performance Marketing Analyst - Organic and Agentic Search
Join to apply for the
Senior Performance Marketing Analyst - Organic and Agentic Search
role at
Expedia Group .
This range is provided by Expedia Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base Pay Range $82,500.00/yr - $115,500.00/yr
Why Join Us? We design cutting‑edge tech to make travel smoother and more memorable. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated, and when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources.
Introduction to the team We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.
In This Role, You Will
Track and monitor daily/weekly SEO/AEO performance metrics across all Expedia Group retail brands globally
Identify performance anomalies and trends requiring immediate attention or optimization
Conduct deep‑diving analyses to understand key performance drivers and root causes of changes
Execute tactical optimizations and support investment allocation decisions across markets and products
Create and maintain performance dashboards and reporting in Tableau for stakeholder visibility
Prepare weekly and monthly performance summaries that enable teams to make informed decisions
Partner with SEO Product Managers to implement performance improvements and test new strategies
Support the forecasting process by providing historical performance data and trend analysis
Collaborate with Analytics team to understand cross‑channel impacts on organic search performance
Work with Finance partners on ROI analysis and budget tracking for SEO initiatives
Experience and Qualifications
3 years of experience in digital marketing, analytics, or performance management in a fast‑paced commercial environment
Bachelor's degree with analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.) or equivalent professional experience
General understanding of SEO/SEM principles and experience with organic search performance metrics
Intermediate Excel skills with proven ability to manipulate and analyze large datasets
Proficiency in Tableau or similar data visualization tools for creating insightful reports
SQL knowledge for data extraction and analysis, is a plus
Experience with SEO tools and platforms such as Google Search Console, SEMrush, or similar
An analytical mindset with exceptional attention to detail and accuracy
Solid communication skills with ability to translate complex data into actionable insights
The total cash range for this position in Seattle is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00.
Starting pay will vary based on multiple factors including location, available budget, and an individual’s knowledge, skills, and experience.
Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
EEO Statement Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I‑9 to confirm work authorization.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Software Development
#J-18808-Ljbffr
Senior Performance Marketing Analyst - Organic and Agentic Search
role at
Expedia Group .
This range is provided by Expedia Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base Pay Range $82,500.00/yr - $115,500.00/yr
Why Join Us? We design cutting‑edge tech to make travel smoother and more memorable. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated, and when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources.
Introduction to the team We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.
In This Role, You Will
Track and monitor daily/weekly SEO/AEO performance metrics across all Expedia Group retail brands globally
Identify performance anomalies and trends requiring immediate attention or optimization
Conduct deep‑diving analyses to understand key performance drivers and root causes of changes
Execute tactical optimizations and support investment allocation decisions across markets and products
Create and maintain performance dashboards and reporting in Tableau for stakeholder visibility
Prepare weekly and monthly performance summaries that enable teams to make informed decisions
Partner with SEO Product Managers to implement performance improvements and test new strategies
Support the forecasting process by providing historical performance data and trend analysis
Collaborate with Analytics team to understand cross‑channel impacts on organic search performance
Work with Finance partners on ROI analysis and budget tracking for SEO initiatives
Experience and Qualifications
3 years of experience in digital marketing, analytics, or performance management in a fast‑paced commercial environment
Bachelor's degree with analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.) or equivalent professional experience
General understanding of SEO/SEM principles and experience with organic search performance metrics
Intermediate Excel skills with proven ability to manipulate and analyze large datasets
Proficiency in Tableau or similar data visualization tools for creating insightful reports
SQL knowledge for data extraction and analysis, is a plus
Experience with SEO tools and platforms such as Google Search Console, SEMrush, or similar
An analytical mindset with exceptional attention to detail and accuracy
Solid communication skills with ability to translate complex data into actionable insights
The total cash range for this position in Seattle is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00.
Starting pay will vary based on multiple factors including location, available budget, and an individual’s knowledge, skills, and experience.
Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
EEO Statement Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I‑9 to confirm work authorization.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Software Development
#J-18808-Ljbffr