Major League Soccer
Director, Strategy & Business Intelligence – Marketing Analytics
Major League Soccer, New York, New York, us, 10261
Director, Strategy & Business Intelligence – Marketing Analytics
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Director, Strategy & Business Intelligence – Marketing Analytics
role at
Major League Soccer
Major League Soccer’s Strategy and Business Intelligence group is tasked with supporting strategic decision making and resource allocation across the League – with a focus on driving fan growth, revenue capture, and operating efficiencies – by providing impactful data‑driven insights, analysis, and recommendations.
The group is seeking a Director of Marketing Analytics. This role applies advanced analytics and modeling to fan and marketing data – including the League’s Fan Genome – to uncover engagement trends, build predictive attributes, and inform marketing strategy across League and Club initiatives.
The ideal candidate is a hands‑on data scientist with a strong understanding of marketing performance, audience segmentation, and personalization. They will translate complex data into actionable insights that enhance fan engagement, optimise marketing investments, and accelerate the League’s growth. This individual‑contributor position reports to the Sr. Director of Marketing Analytics and requires a curious, analytical, and collaborative mindset – someone who brings structure to complexity and thrives at the intersection of data science and marketing impact.
Responsibilities
Apply advanced statistical and machine learning models to measure and predict marketing performance (e.g., media mix modelling, multi‑touch attribution, churn and LTV forecasting, audience clustering)
Analyse fan and marketing data within the Fan Genome platform to identify trends in engagement, retention, and conversion
Build and refine fan attributes, predictive scores, and segmentation models that inform targeting and personalization strategies at League and Clubs
Design and analyse marketing experiments (A/B, multivariate, holdout tests) to determine causal impact of campaigns
Translate data science model outputs into actionable insights and recommendations for the Marketing organisation
Build and maintain recurring dashboards and automated reports connecting campaign data, model results, and business KPIs
Partner with Data Engineering to operationalise model outputs into CRM and marketing platforms (Salesforce, Braze, Marketo, etc.)
Ensure data quality and consistency across marketing data sources and analytical environments
Present analytical findings in clear, concise, and visual formats for both technical and non‑technical stakeholders
Qualifications
Bachelor’s Degree required
8+ years of experience required
Required Skills and Experience
Strong SQL skills (AWS, Snowflake or MySQL)
Experience with dashboarding software (Power BI, Looker or Tableau)
Ability to gather and clearly communicate technical requirements to Data Engineering and Martech teams
Demonstrated mastery of CRM and Paid Media Marketing tactics
Strong experience with marketing analytics modelling techniques (MMM, MTA, regression, clustering, uplift, and time‑series forecasting)
Familiarity with lifecycle marketing analytics, marketing automation, and customer journey optimisation using platforms such as Salesforce Marketing Cloud, Braze, Marketo, etc.
Experience operationalising data science models into production systems or marketing workflows
Understanding of causal inference and experimental design in marketing contexts
High-level of commitment to a quality work product and organisational ethics, integrity and compliance
Ability to work effectively in a fast‑paced, team environment
Strong interpersonal skills and the ability to effectively communicate, both verbally and in writing
Demonstrated decision‑making and problem‑solving skills
High attention to detail with the ability to multi‑task and meet deadlines with minimal supervision
Proficiency in Word, Excel, PowerPoint and Outlook
Other Preferred Experiences
Experience with data modelling and orchestration tools (DBT, Databricks, Airflow, Astronomer)
Experience building and automating training and inference ML pipelines at scale
Total Rewards Major League Soccer offers a competitive starting base salary of $130,000 – $150,000, based on individual qualifications, market financials, and operational business needs. We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent. Our benefits package includes comprehensive medical, dental, and vision coverage, a $500 wellness reimbursement, and generous holiday and PTO schedule to promote work‑life balance. We also prioritise career and professional development, offering on‑the‑job training, feedback, and ongoing educational opportunities.
We believe in the power of in‑person collaboration to fuel creativity, strengthen connections, and cultivate a vibrant workplace. As a result, employees are required to work from an MLS office at least four days a week. We understand the value of balance, so employees also have the flexibility of working remotely on Fridays, along with the option to take up to two additional remote flex days each month.
At Major League Soccer, we are proud to be an equal‑opportunity employer. We value diversity and inclusion and believe that a diverse workforce enhances our ability to compete in the marketplace. We are committed to providing equal employment opportunities to all individuals regardless of race, colour, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
We are dedicated to ensuring that individuals with disabilities are provided reasonable accommodation throughout the job application or interview process, essential job functions, and other benefits and privileges of employment. If you require accommodation, please contact us to request it.
Join our team and be part of the Major League Soccer family, where we elevate the game and inspire greatness!
#J-18808-Ljbffr
Director, Strategy & Business Intelligence – Marketing Analytics
role at
Major League Soccer
Major League Soccer’s Strategy and Business Intelligence group is tasked with supporting strategic decision making and resource allocation across the League – with a focus on driving fan growth, revenue capture, and operating efficiencies – by providing impactful data‑driven insights, analysis, and recommendations.
The group is seeking a Director of Marketing Analytics. This role applies advanced analytics and modeling to fan and marketing data – including the League’s Fan Genome – to uncover engagement trends, build predictive attributes, and inform marketing strategy across League and Club initiatives.
The ideal candidate is a hands‑on data scientist with a strong understanding of marketing performance, audience segmentation, and personalization. They will translate complex data into actionable insights that enhance fan engagement, optimise marketing investments, and accelerate the League’s growth. This individual‑contributor position reports to the Sr. Director of Marketing Analytics and requires a curious, analytical, and collaborative mindset – someone who brings structure to complexity and thrives at the intersection of data science and marketing impact.
Responsibilities
Apply advanced statistical and machine learning models to measure and predict marketing performance (e.g., media mix modelling, multi‑touch attribution, churn and LTV forecasting, audience clustering)
Analyse fan and marketing data within the Fan Genome platform to identify trends in engagement, retention, and conversion
Build and refine fan attributes, predictive scores, and segmentation models that inform targeting and personalization strategies at League and Clubs
Design and analyse marketing experiments (A/B, multivariate, holdout tests) to determine causal impact of campaigns
Translate data science model outputs into actionable insights and recommendations for the Marketing organisation
Build and maintain recurring dashboards and automated reports connecting campaign data, model results, and business KPIs
Partner with Data Engineering to operationalise model outputs into CRM and marketing platforms (Salesforce, Braze, Marketo, etc.)
Ensure data quality and consistency across marketing data sources and analytical environments
Present analytical findings in clear, concise, and visual formats for both technical and non‑technical stakeholders
Qualifications
Bachelor’s Degree required
8+ years of experience required
Required Skills and Experience
Strong SQL skills (AWS, Snowflake or MySQL)
Experience with dashboarding software (Power BI, Looker or Tableau)
Ability to gather and clearly communicate technical requirements to Data Engineering and Martech teams
Demonstrated mastery of CRM and Paid Media Marketing tactics
Strong experience with marketing analytics modelling techniques (MMM, MTA, regression, clustering, uplift, and time‑series forecasting)
Familiarity with lifecycle marketing analytics, marketing automation, and customer journey optimisation using platforms such as Salesforce Marketing Cloud, Braze, Marketo, etc.
Experience operationalising data science models into production systems or marketing workflows
Understanding of causal inference and experimental design in marketing contexts
High-level of commitment to a quality work product and organisational ethics, integrity and compliance
Ability to work effectively in a fast‑paced, team environment
Strong interpersonal skills and the ability to effectively communicate, both verbally and in writing
Demonstrated decision‑making and problem‑solving skills
High attention to detail with the ability to multi‑task and meet deadlines with minimal supervision
Proficiency in Word, Excel, PowerPoint and Outlook
Other Preferred Experiences
Experience with data modelling and orchestration tools (DBT, Databricks, Airflow, Astronomer)
Experience building and automating training and inference ML pipelines at scale
Total Rewards Major League Soccer offers a competitive starting base salary of $130,000 – $150,000, based on individual qualifications, market financials, and operational business needs. We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent. Our benefits package includes comprehensive medical, dental, and vision coverage, a $500 wellness reimbursement, and generous holiday and PTO schedule to promote work‑life balance. We also prioritise career and professional development, offering on‑the‑job training, feedback, and ongoing educational opportunities.
We believe in the power of in‑person collaboration to fuel creativity, strengthen connections, and cultivate a vibrant workplace. As a result, employees are required to work from an MLS office at least four days a week. We understand the value of balance, so employees also have the flexibility of working remotely on Fridays, along with the option to take up to two additional remote flex days each month.
At Major League Soccer, we are proud to be an equal‑opportunity employer. We value diversity and inclusion and believe that a diverse workforce enhances our ability to compete in the marketplace. We are committed to providing equal employment opportunities to all individuals regardless of race, colour, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
We are dedicated to ensuring that individuals with disabilities are provided reasonable accommodation throughout the job application or interview process, essential job functions, and other benefits and privileges of employment. If you require accommodation, please contact us to request it.
Join our team and be part of the Major League Soccer family, where we elevate the game and inspire greatness!
#J-18808-Ljbffr