JMS Staffing
Director of Innovation Marketing Insights
JMS Staffing, Watsonville, California, United States, 95076
Director of Innovation Marketing Insights
Director of Innovation & Insights
This remote/full-time/direct-hire position has salary based on experience: $175k-$225k.
Base pay range $175,000.00/yr - $225,000.00/yr
Director of Recruiting at JMS Technical Solutions, Inc. Our client in California is seeking a
Director of Innovation & Insights
to join their team!
The
Director of Innovation & Insights
leads the end-to-end insights and innovation pipeline, shaping strategic growth opportunities rooted in consumer understanding and market foresight. This role establishes and operationalizes a consumer‑centric insights function, guiding early‑stage ideation through concept testing, validation, and post‑launch optimization. Partnering closely with Brand, Product, Sales, E‑Commerce, and Executive Leadership, this leader ensures the organization advances a differentiated, insight‑driven pipeline aligned with long‑term vision and commercial goals.
Key Responsibilities Consumer & Market Insights Leadership
Build and oversee an integrated insights ecosystem leveraging qualitative and quantitative research, syndicated data, social listening, segmentation, and trend tracking.
Translate consumer and market learning into actionable strategies, refined brand positioning, and innovation concepts.
Champion the internal voice of the consumer, advocating for unmet needs, behaviors, and demand drivers.
Synthesize insights to inform strategic decisions across teams and business units.
Maintain frameworks that ensure insights are accessible, actionable, and aligned to business priorities.
Lead cross‑functional ideation, innovation steering, pipeline prioritization, and stage‑gate readiness.
Identify white‑space opportunities across categories, formats, benefits, and channels.
Develop compelling product concepts and business cases to address emerging opportunities.
Partner with Product, R&D, Brand, Sales, Operations, and Regulatory to advance concepts from idea to execution.
Ensure the pipeline balances creativity with commercial viability and long‑term strategic fit.
Foresight & Strategic Growth Planning
Conduct long‑range foresight and category mapping to identify future‑state growth platforms.
Maintain a rolling three‑year innovation roadmap aligned to brand, channel, and consumer priorities.
Monitor competitive activity, cultural trends, ingredient innovation, and regulatory dynamics to guide strategic planning.
Anticipate shifts in consumer expectations and market dynamics to proactively shape investment focus.
Provide strategic recommendations that inform planning cycles and executive decision‑making.
Design and manage concept testing, pricing studies, volumetrics, and market research initiatives.
Partner with Retail, Performance Marketing, and E‑Commerce teams to structure A/B and in‑market testing.
Lead post‑launch analysis, synthesizing performance results and consumer feedback.
Translate learning loops into ongoing product and pipeline improvements.
Establish best‑practice testing frameworks that accelerate organization‑wide learning.
Cross‑Functional Collaboration & Influence
Act as a strategic partner to Brand, DTC, Amazon, Sales, and International teams, ensuring insights shape messaging, positioning, and expansion.
Communicate insights and recommendations visually and compellingly for stakeholders at all levels.
Build and lead a high‑performing insights function.
Manage research vendors, agencies, and external partners.
Foster an insight‑driven culture that influences decision‑making across the business.
Qualifications
8–12+ years of experience in Consumer Insights, Innovation, Strategy, or Growth roles within CPG, wellness, or supplement industries.
Proven success in building consumer‑first product pipelines and influencing cross‑functional partners.
Deep expertise in insight methodologies and turning research into strategic action.
Strong innovation acumen with a balance of creativity and commercial rigor.
Demonstrated ability to lead end‑to‑end research, new product development, and innovation governance.
Experience operating across multiple channels, including Amazon, DTC, Retail, and Professional.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Information Technology
Industries
IT System Operations and Maintenance
IT System Custom Software Development
IT System Data Services
#J-18808-Ljbffr
This remote/full-time/direct-hire position has salary based on experience: $175k-$225k.
Base pay range $175,000.00/yr - $225,000.00/yr
Director of Recruiting at JMS Technical Solutions, Inc. Our client in California is seeking a
Director of Innovation & Insights
to join their team!
The
Director of Innovation & Insights
leads the end-to-end insights and innovation pipeline, shaping strategic growth opportunities rooted in consumer understanding and market foresight. This role establishes and operationalizes a consumer‑centric insights function, guiding early‑stage ideation through concept testing, validation, and post‑launch optimization. Partnering closely with Brand, Product, Sales, E‑Commerce, and Executive Leadership, this leader ensures the organization advances a differentiated, insight‑driven pipeline aligned with long‑term vision and commercial goals.
Key Responsibilities Consumer & Market Insights Leadership
Build and oversee an integrated insights ecosystem leveraging qualitative and quantitative research, syndicated data, social listening, segmentation, and trend tracking.
Translate consumer and market learning into actionable strategies, refined brand positioning, and innovation concepts.
Champion the internal voice of the consumer, advocating for unmet needs, behaviors, and demand drivers.
Synthesize insights to inform strategic decisions across teams and business units.
Maintain frameworks that ensure insights are accessible, actionable, and aligned to business priorities.
Lead cross‑functional ideation, innovation steering, pipeline prioritization, and stage‑gate readiness.
Identify white‑space opportunities across categories, formats, benefits, and channels.
Develop compelling product concepts and business cases to address emerging opportunities.
Partner with Product, R&D, Brand, Sales, Operations, and Regulatory to advance concepts from idea to execution.
Ensure the pipeline balances creativity with commercial viability and long‑term strategic fit.
Foresight & Strategic Growth Planning
Conduct long‑range foresight and category mapping to identify future‑state growth platforms.
Maintain a rolling three‑year innovation roadmap aligned to brand, channel, and consumer priorities.
Monitor competitive activity, cultural trends, ingredient innovation, and regulatory dynamics to guide strategic planning.
Anticipate shifts in consumer expectations and market dynamics to proactively shape investment focus.
Provide strategic recommendations that inform planning cycles and executive decision‑making.
Design and manage concept testing, pricing studies, volumetrics, and market research initiatives.
Partner with Retail, Performance Marketing, and E‑Commerce teams to structure A/B and in‑market testing.
Lead post‑launch analysis, synthesizing performance results and consumer feedback.
Translate learning loops into ongoing product and pipeline improvements.
Establish best‑practice testing frameworks that accelerate organization‑wide learning.
Cross‑Functional Collaboration & Influence
Act as a strategic partner to Brand, DTC, Amazon, Sales, and International teams, ensuring insights shape messaging, positioning, and expansion.
Communicate insights and recommendations visually and compellingly for stakeholders at all levels.
Build and lead a high‑performing insights function.
Manage research vendors, agencies, and external partners.
Foster an insight‑driven culture that influences decision‑making across the business.
Qualifications
8–12+ years of experience in Consumer Insights, Innovation, Strategy, or Growth roles within CPG, wellness, or supplement industries.
Proven success in building consumer‑first product pipelines and influencing cross‑functional partners.
Deep expertise in insight methodologies and turning research into strategic action.
Strong innovation acumen with a balance of creativity and commercial rigor.
Demonstrated ability to lead end‑to‑end research, new product development, and innovation governance.
Experience operating across multiple channels, including Amazon, DTC, Retail, and Professional.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Information Technology
Industries
IT System Operations and Maintenance
IT System Custom Software Development
IT System Data Services
#J-18808-Ljbffr