United Phosphorus
Portfolio Marketing Lead - Herbicides, U.S. & Global
United Phosphorus, Cary, North Carolina, United States, 27518
Portfolio Marketing Lead - Herbicides, U.S. & Global
Manage existing portfolio & develop asset strategy including portfolio solutions, product lifecycle management. Build a portfolio pipeline for mid-long-term growth (3-6-year horizon); Drive new product launches to broad scale market entry. Lead Innovation Cycle by bringing new ideas into the segment. Establish a strong flow of communication with the Commercial and R&D teams for achieving the portfolio objectives. Be responsible for annual profit, loss, and strategy development of the assigned product portfolio. Interface with multiple functions within the organization including sales, key account managers, supply chain, finance, development, regulatory, and global marketing. Provide marketing direction and support to the sales team in support of achieving set product goals.
Portfolio Management
Develop and implement annual business and strategic marketing plans including volume targets, pricing, and positioning for assigned portfolio.
In conjunction with marketing, sales, and finance teams, support the development of annual market programs to drive demand creation.
Lead the continued development of the UPL product pipeline, launching new products and collaborating with product development and technical teams to develop a robust and customer centric pipeline.
On-going support of sales; active interaction with sales organization and external customers including distributors and retailers.
Oversee and direct advertising, communications, and public relations activities to support marketing plans.
Coordinate with Regulatory for state and federal registrations for existing portfolio, including product label expansion.
Work closely with supply chain and procurement to establish key cost optimization initiatives ensuring projects are defined and completed in a timely fashion.
Coordinate product supply with Sales and Key Accounts; update forecasts for assigned products monthly.
Strategic Planning
Create and manage 3-5-year strategic plan for portfolio to achieve sales and profit targets.
Conduct competitive analyses and market research to identify market opportunities.
Identify alternate sourcing & expansion for key growth molecules in the portfolio.
Identify new growth pipeline leveraging combined portfolio and new formulations
Develop and recommend product pricing / profitability and positioning strategies for current and future products across all relevant customer and market segments.
Lead Portfolio Leadership Teams (marketing, R&D, regulatory) and manage approved projects within current project management system.
Maintain third party agreements with expected obligations.
Interface with global marketing and development managers
Build business cases with existing products.
Required Education and Experience
BS or BA degree required with a preferred focus in Agricultural Science or Business.
Overall 10+ years of experience in Ag-Business. Experience across functional areas of Sales / Product Management / Marketing / Strategic Product Marketing roles will be preferred.
Proven success in leadership roles in Strategic / Product Marketing at a Regional (US / Canada) or global level.
Excellent leadership skills and ability to connect and engage with diverse cultures.
Strong analytical mindset, data-driven decision-making, and strategic thinking.
Proven success in driving projects in a large, matrixed organization.
Outstanding communication and presentation skills for both internal and external audiences.
UPL Competencies
Adaptability & Resilience: Recognizes and is open to changing circumstances and alters behavior and scales up as necessary; increases personal awareness and appreciation of individual and cultural differences to create an open, inclusive, and accepting workplace.
Entrepreneurial Mindset: Has a creative mindset and ability to think holistically, takes calculated risks and maximizes opportunities.
Results Orientations: Takes action, pursues goals with persistence and achieves results; communicates goals and vision to the team to drive enthusiasm and ambition.
Execution Excellence: Enhances the speed of execution and builds efficiency in processes, systems and people; has sharp focus on quality-orientation.
Strategic Orientation: Demonstrates knowledge of the social, economic, and environmental factors and how they impact the business. Identifies key issues that could impact the business and develops strategy through an analytical lens/design thinking.
Building Teams and Talent: Empowers colleagues through knowledge sharing and delegation, quickly establishing rapport; provides recognition for achievements and accomplishments.
Customer Centricity: Understands the customer needs and pain points, fulfills the needs and expectations by focusing on creating value for customers.
Travel 30%+ for meeting business teams in the field, external customers, attending marketing conferences and partner meetings and internal team meetings.
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Manage existing portfolio & develop asset strategy including portfolio solutions, product lifecycle management. Build a portfolio pipeline for mid-long-term growth (3-6-year horizon); Drive new product launches to broad scale market entry. Lead Innovation Cycle by bringing new ideas into the segment. Establish a strong flow of communication with the Commercial and R&D teams for achieving the portfolio objectives. Be responsible for annual profit, loss, and strategy development of the assigned product portfolio. Interface with multiple functions within the organization including sales, key account managers, supply chain, finance, development, regulatory, and global marketing. Provide marketing direction and support to the sales team in support of achieving set product goals.
Portfolio Management
Develop and implement annual business and strategic marketing plans including volume targets, pricing, and positioning for assigned portfolio.
In conjunction with marketing, sales, and finance teams, support the development of annual market programs to drive demand creation.
Lead the continued development of the UPL product pipeline, launching new products and collaborating with product development and technical teams to develop a robust and customer centric pipeline.
On-going support of sales; active interaction with sales organization and external customers including distributors and retailers.
Oversee and direct advertising, communications, and public relations activities to support marketing plans.
Coordinate with Regulatory for state and federal registrations for existing portfolio, including product label expansion.
Work closely with supply chain and procurement to establish key cost optimization initiatives ensuring projects are defined and completed in a timely fashion.
Coordinate product supply with Sales and Key Accounts; update forecasts for assigned products monthly.
Strategic Planning
Create and manage 3-5-year strategic plan for portfolio to achieve sales and profit targets.
Conduct competitive analyses and market research to identify market opportunities.
Identify alternate sourcing & expansion for key growth molecules in the portfolio.
Identify new growth pipeline leveraging combined portfolio and new formulations
Develop and recommend product pricing / profitability and positioning strategies for current and future products across all relevant customer and market segments.
Lead Portfolio Leadership Teams (marketing, R&D, regulatory) and manage approved projects within current project management system.
Maintain third party agreements with expected obligations.
Interface with global marketing and development managers
Build business cases with existing products.
Required Education and Experience
BS or BA degree required with a preferred focus in Agricultural Science or Business.
Overall 10+ years of experience in Ag-Business. Experience across functional areas of Sales / Product Management / Marketing / Strategic Product Marketing roles will be preferred.
Proven success in leadership roles in Strategic / Product Marketing at a Regional (US / Canada) or global level.
Excellent leadership skills and ability to connect and engage with diverse cultures.
Strong analytical mindset, data-driven decision-making, and strategic thinking.
Proven success in driving projects in a large, matrixed organization.
Outstanding communication and presentation skills for both internal and external audiences.
UPL Competencies
Adaptability & Resilience: Recognizes and is open to changing circumstances and alters behavior and scales up as necessary; increases personal awareness and appreciation of individual and cultural differences to create an open, inclusive, and accepting workplace.
Entrepreneurial Mindset: Has a creative mindset and ability to think holistically, takes calculated risks and maximizes opportunities.
Results Orientations: Takes action, pursues goals with persistence and achieves results; communicates goals and vision to the team to drive enthusiasm and ambition.
Execution Excellence: Enhances the speed of execution and builds efficiency in processes, systems and people; has sharp focus on quality-orientation.
Strategic Orientation: Demonstrates knowledge of the social, economic, and environmental factors and how they impact the business. Identifies key issues that could impact the business and develops strategy through an analytical lens/design thinking.
Building Teams and Talent: Empowers colleagues through knowledge sharing and delegation, quickly establishing rapport; provides recognition for achievements and accomplishments.
Customer Centricity: Understands the customer needs and pain points, fulfills the needs and expectations by focusing on creating value for customers.
Travel 30%+ for meeting business teams in the field, external customers, attending marketing conferences and partner meetings and internal team meetings.
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