Relentless Brands
ISI Elite Training + Plungehouse
Full Time | Charlotte, NC
ISI Elite Training is one of the nation’s fastest growing boutique fitness franchise brands. We are looking for a Marketing Associate to support the Vice President of Marketing in developing and executing marketing strategies that strengthen brand presence, amplify our mission, and drive both member acquisition and franchise development growth.
This role is a key cross functional communicator who works closely with franchisees, corporate teams, facility leaders, and members. The ideal candidate is a creative marketer with strong tactical skills, excellent organization, analytical capability, and a passion for storytelling, fitness, and community. The goal is to increase market share, improve system performance, and help both brands thrive in a competitive and fast paced environment.
Core Responsibilities
Write, build, and schedule all CRM emails for leads, members, and franchise development audiences across both brands. Manage monthly email campaign calendars, ensuring accurate segmentation and timely delivery. Analyze email performance weekly and identify specific actions to improve open rates, click through rates, and conversion. Write and publish two blog posts per month that support SEO, consumer engagement, and franchise development thought leadership. Social Media and Content Strategy
Own the social media strategy, content creation, posting schedules, and performance tracking for both ISI Elite Training and Plungehouse. Develop and publish consistent content across Meta, YouTube, and other platforms including video, graphics, stories, and short form content. Monitor social metrics and use performance insights to adjust content, frequency, and creative direction. Partner with the Creative Team to develop high quality assets for franchisee use in local marketing. Campaign Support and Local Store Marketing
Support the development and execution of monthly and quarterly marketing campaigns across consumer and franchise development channels. Collaborate with Operations to provide marketing support for brand initiatives such as Discovery Days, IRON U Training, new facility openings, and system events. Respond to franchisee marketing support tickets and assist with CRM use, digital tools, brand assets, and local marketing best practices. Data, Reporting, and Paid Media
Pull weekly sales numbers every Monday and Friday and distribute performance summaries to the marketing team. Partner with the Digital Media Specialist to support paid advertising efforts including Meta, Google, and YouTube. Track web and campaign analytics using Google Analytics and other tools to identify opportunities for improvement. Qualifications
Proven experience in a marketing coordinator, specialist, or associate role. Strong writing skills with the ability to produce email, blog, and social content that aligns with brand voice and drives engagement. Excellent organizational skills and the ability to manage multiple priorities and deadlines. Analytical mindset with the ability to interpret data and translate insights into actionable recommendations. Strong interpersonal communication skills and the ability to collaborate effectively across departments and with franchisees. Up to date knowledge of current marketing techniques, digital platforms, and industry best practices. Systems Proficiency
Required
Axle CRM or similar email automation platform Google G Suite and Microsoft Excel Facebook Business Manager and Ads Manager Google My Business Google Ads Google Analytics (certification preferred) Preferred
Directory management tools WordPress SEO understanding and execution experience Reputation management platforms Customer Relationship Management systems Point of sale system familiarity What Success Looks Like
Consistent, accurate, on brand content delivered across email, social media, and blog channels. Clear improvement in email and social performance metrics month over month. Strong support for franchisees through timely communication and problem solving. Reliable reporting and insights delivered to the marketing team. Increased member acquisition, stronger digital presence, and improved local store marketing execution across the franchise system. You Will Thrive Here If You Are:
A Self-Starter You take initiative, identify what needs to be done, and move projects forward without waiting for direction. A Problem Solver You approach challenges with curiosity, resourcefulness, and a determination to find solutions. Accountable You deliver what you commit to and take ownership of both the process and the outcome. Competitive and Driven You bring a strong desire to win, improve, and elevate the performance of the brand and the team. Mission Focused You want your work to have purpose and you take pride in contributing to a brand that changes lives. Ready to Join the Movement?
Apply now and be part of building something exceptional. This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position. Employees will be required to follow any other job‑related instructions and to perform any other job‑related duties requested by their supervisor, subject to reasonable accommodations. Nothing in this job description creates a contract of employment in any way for any person. All employees hired by ISI Elite Training are employees at will and the company reserves the right to terminate employees at any time for any reason or no reason at all. ISI Elite Training is an Equal Opportunity Employer. Employment opportunities at ISI Elite Training are based upon one's qualifications and capabilities to perform the essential functions of a particular job. All employment opportunities are provided without regard to race, religion, sex, pregnancy, childbirth or related medical conditions, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by law. This Equal Employment Opportunity policy governs all aspects of employment, including, but not limited to, recruitment, hiring, selection, job assignment, promotions, transfers, compensation, discipline, termination, lay‑off, access to benefits and training, and all other conditions and privileges of employment.
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Write, build, and schedule all CRM emails for leads, members, and franchise development audiences across both brands. Manage monthly email campaign calendars, ensuring accurate segmentation and timely delivery. Analyze email performance weekly and identify specific actions to improve open rates, click through rates, and conversion. Write and publish two blog posts per month that support SEO, consumer engagement, and franchise development thought leadership. Social Media and Content Strategy
Own the social media strategy, content creation, posting schedules, and performance tracking for both ISI Elite Training and Plungehouse. Develop and publish consistent content across Meta, YouTube, and other platforms including video, graphics, stories, and short form content. Monitor social metrics and use performance insights to adjust content, frequency, and creative direction. Partner with the Creative Team to develop high quality assets for franchisee use in local marketing. Campaign Support and Local Store Marketing
Support the development and execution of monthly and quarterly marketing campaigns across consumer and franchise development channels. Collaborate with Operations to provide marketing support for brand initiatives such as Discovery Days, IRON U Training, new facility openings, and system events. Respond to franchisee marketing support tickets and assist with CRM use, digital tools, brand assets, and local marketing best practices. Data, Reporting, and Paid Media
Pull weekly sales numbers every Monday and Friday and distribute performance summaries to the marketing team. Partner with the Digital Media Specialist to support paid advertising efforts including Meta, Google, and YouTube. Track web and campaign analytics using Google Analytics and other tools to identify opportunities for improvement. Qualifications
Proven experience in a marketing coordinator, specialist, or associate role. Strong writing skills with the ability to produce email, blog, and social content that aligns with brand voice and drives engagement. Excellent organizational skills and the ability to manage multiple priorities and deadlines. Analytical mindset with the ability to interpret data and translate insights into actionable recommendations. Strong interpersonal communication skills and the ability to collaborate effectively across departments and with franchisees. Up to date knowledge of current marketing techniques, digital platforms, and industry best practices. Systems Proficiency
Required
Axle CRM or similar email automation platform Google G Suite and Microsoft Excel Facebook Business Manager and Ads Manager Google My Business Google Ads Google Analytics (certification preferred) Preferred
Directory management tools WordPress SEO understanding and execution experience Reputation management platforms Customer Relationship Management systems Point of sale system familiarity What Success Looks Like
Consistent, accurate, on brand content delivered across email, social media, and blog channels. Clear improvement in email and social performance metrics month over month. Strong support for franchisees through timely communication and problem solving. Reliable reporting and insights delivered to the marketing team. Increased member acquisition, stronger digital presence, and improved local store marketing execution across the franchise system. You Will Thrive Here If You Are:
A Self-Starter You take initiative, identify what needs to be done, and move projects forward without waiting for direction. A Problem Solver You approach challenges with curiosity, resourcefulness, and a determination to find solutions. Accountable You deliver what you commit to and take ownership of both the process and the outcome. Competitive and Driven You bring a strong desire to win, improve, and elevate the performance of the brand and the team. Mission Focused You want your work to have purpose and you take pride in contributing to a brand that changes lives. Ready to Join the Movement?
Apply now and be part of building something exceptional. This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position. Employees will be required to follow any other job‑related instructions and to perform any other job‑related duties requested by their supervisor, subject to reasonable accommodations. Nothing in this job description creates a contract of employment in any way for any person. All employees hired by ISI Elite Training are employees at will and the company reserves the right to terminate employees at any time for any reason or no reason at all. ISI Elite Training is an Equal Opportunity Employer. Employment opportunities at ISI Elite Training are based upon one's qualifications and capabilities to perform the essential functions of a particular job. All employment opportunities are provided without regard to race, religion, sex, pregnancy, childbirth or related medical conditions, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by law. This Equal Employment Opportunity policy governs all aspects of employment, including, but not limited to, recruitment, hiring, selection, job assignment, promotions, transfers, compensation, discipline, termination, lay‑off, access to benefits and training, and all other conditions and privileges of employment.
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