Basware
Senior Manager, Global Marketing Campaigns
We are now seeking a Senior Manager, Global Marketing Campaigns—an experienced, data‑driven marketer with a proven track record of developing and executing high performing, integrated marketing campaigns in a matrixed, international B2B SaaS marketing organization. The role is responsible for the strategic planning and development of scalable programs to drive demand for the business and its growth goals, reporting to the Director, Global Campaigns. The Senior Manager leads the development of marketing campaigns, including defining the end‑to‑end marketing strategy and mix for those programs, with a global‑first, scalable mindset. This individual acts as a strategic marketing partner for sales leaders, working closely with the rest of marketing and wider teams to plan, develop, execute, measure, and optimize multi‑channel demand‑generating campaigns across the full marketing mix, aligning with global and/or regional priorities and targets.
Key Responsibilities
Take ownership for end‑to‑end planning and development of marketing campaigns, ensuring alignment with strategic direction
Build out global campaigns strategy and programs that deliver scalable, sustainable results across all markets, focusing on pipeline generation, pipeline quality, and sales cycle acceleration
Ensure all global campaigns are insight‑driven, audience‑led, aligned to our ICP, and supportive of the global strategy and growth objectives
Create a cross‑functional program approach for demand generation engaging sales, product, and other relevant stakeholders to create a unified approach to growth efforts
Be a trusted partner and foster strong working relationships with Sales teams to ensure marketing activities deliver on sales objectives, aligning marketing activities to sales territory plans
Drive annual and quarterly planning to ensure campaigns and activities have optimal channel mix, clear deliverables, drive maximum ROI, and ultimately create the pipeline required
Play a role in developing a common set of KPIs by which the wider marketing organization measures success in demand generation, including pipeline quality metrics
Slice, dice, and analyze data to create a segmented approach to drive engagement across multiple audiences and buyer/user personas
Ensure that the demand‑generating activities consistently deliver leads into the MDR function at a level that meets MQL targets
Identify and test new initiatives and tactics, collaborating with Proposition Marketing to continually develop new global campaigns
Create a testing framework, identify and test new channels and tactics, working closely with Channel / Media Planning and Data Ops to measure and optimize results
Reporting, budget and data management
In‑depth understanding of ROI from demand generation activities and continuously drive optimization
Create opportunities to meet with customers and prospects on a regular basis, including SAL creation, booked meetings, and conversion rates, while providing analysis and improvement plans
Qualifications
Bachelor’s degree in Marketing, Business, or a related field
5+ years of experience in B2B marketing with an end‑to‑end focus on Global Campaign management
Proven track record in global campaigns, both strategy and execution
Experience in SaaS or technology industry preferred
Experience working closely with Marketing Development reps to drive MQLs and Opportunities
Strong understanding of demand generation and pipeline acceleration
Success Metrics
Generation of marketing‑sourced pipeline against targets
Improved lead quality from Lead‑to‑MQL‑to‑SQL conversion rates
Campaign ROI: Positive return on marketing investments
On‑time delivery with campaigns launched on schedule
Increased brand awareness across key markets
Awareness of artificial intelligence concepts, tools, or applications is considered a strong asset. We highly value candidates who demonstrate curiosity, a proactive mindset, and a willingness to explore and incorporate AI‑driven technologies into their work. We support continuous learning in this area.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Software Development
Location: Birmingham, AL
Salary: $78,000 – $100,000
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Key Responsibilities
Take ownership for end‑to‑end planning and development of marketing campaigns, ensuring alignment with strategic direction
Build out global campaigns strategy and programs that deliver scalable, sustainable results across all markets, focusing on pipeline generation, pipeline quality, and sales cycle acceleration
Ensure all global campaigns are insight‑driven, audience‑led, aligned to our ICP, and supportive of the global strategy and growth objectives
Create a cross‑functional program approach for demand generation engaging sales, product, and other relevant stakeholders to create a unified approach to growth efforts
Be a trusted partner and foster strong working relationships with Sales teams to ensure marketing activities deliver on sales objectives, aligning marketing activities to sales territory plans
Drive annual and quarterly planning to ensure campaigns and activities have optimal channel mix, clear deliverables, drive maximum ROI, and ultimately create the pipeline required
Play a role in developing a common set of KPIs by which the wider marketing organization measures success in demand generation, including pipeline quality metrics
Slice, dice, and analyze data to create a segmented approach to drive engagement across multiple audiences and buyer/user personas
Ensure that the demand‑generating activities consistently deliver leads into the MDR function at a level that meets MQL targets
Identify and test new initiatives and tactics, collaborating with Proposition Marketing to continually develop new global campaigns
Create a testing framework, identify and test new channels and tactics, working closely with Channel / Media Planning and Data Ops to measure and optimize results
Reporting, budget and data management
In‑depth understanding of ROI from demand generation activities and continuously drive optimization
Create opportunities to meet with customers and prospects on a regular basis, including SAL creation, booked meetings, and conversion rates, while providing analysis and improvement plans
Qualifications
Bachelor’s degree in Marketing, Business, or a related field
5+ years of experience in B2B marketing with an end‑to‑end focus on Global Campaign management
Proven track record in global campaigns, both strategy and execution
Experience in SaaS or technology industry preferred
Experience working closely with Marketing Development reps to drive MQLs and Opportunities
Strong understanding of demand generation and pipeline acceleration
Success Metrics
Generation of marketing‑sourced pipeline against targets
Improved lead quality from Lead‑to‑MQL‑to‑SQL conversion rates
Campaign ROI: Positive return on marketing investments
On‑time delivery with campaigns launched on schedule
Increased brand awareness across key markets
Awareness of artificial intelligence concepts, tools, or applications is considered a strong asset. We highly value candidates who demonstrate curiosity, a proactive mindset, and a willingness to explore and incorporate AI‑driven technologies into their work. We support continuous learning in this area.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Software Development
Location: Birmingham, AL
Salary: $78,000 – $100,000
#J-18808-Ljbffr