SalaryGuide
Vice President, Multi-Media Strategic Engagement
SalaryGuide, Chicago, Illinois, United States, 60290
Responsibilities
Develop and implement a multi-year, integrated strategic communications and revenue plan that leverages diverse multimedia platforms to advance the organization's strategic plan, grow revenue through products and digital fundraising and broaden awareness of its programs and priorities Establish the strategies to create compelling, data driven advertising, social, website and fundraising design and creative that resonates with key audiences, including donors, volunteers, partners, and the public Collaborate with senior leadership and staff partners across the Association to identify and prioritize emerging issues and seize communication and strategic revenue opportunities, ensuring the organization remains timely, responsive, and relevant Present multi-media engagement and revenue strategies and campaigns to leadership and staff across the organization to maximize impact, grow revenue and ensure strong collaboration Lead and collaborate with internal and external partners on the development and execution of a comprehensive content and revenue strategy for all media channels, including the organization's website, search, email, video, podcasts, texting, and social fundraising Ensure that all content is high-quality, on-brand, and optimized for maximum revenue, reach and engagement across different multi-media channels and audience segments Stay informed on emerging media trends and technologies to continuously grow revenue, enhance content, and advise internal team Build out a DRTV and CTV fundraising program to maximize brand and development growth for the Association, working with agencies on creative and fundraising strategy to optimize ROI and new donor acquisition Requirements
10+ years of experience with progressive responsibility leading advertising and revenue generating marketing functions including digital content strategy including strong understanding of data analytics, paid and organic search, social advertising, events marketing, direct response fundraising, and integrated multi-media advertising campaigns 10+ years in leadership and management role Bachelor’s degree in advertising, marketing and communications or a related field Knowledge and Skills: Excellent leadership and people skills with strong influencing and collaboration capabilities Superior written and verbal communication skills including public speaking and the ability to represent the association in high profile internal and public settings Proven ability to effectively lead, coach and develop staff Ability to manage a budget and project revenue for multimedia campaigns Strong nonprofit fundraising and marketing experience preferred Preferred
Artificial Intelligence in Marketing, Design, and Modeling preferred Background in nonprofit and for-profit marketing preferred with DRTV and CTV experience a plus Experience with website redesign, launch and ongoing management Benefits
comprehensive benefits package; medical; dental; vision; flex accounts; short and long-term disability; life insurance; long term care insurance; tuition reimbursement generous Paid Time Off; 12 annual holidays; Paid Family Leave; annual Cultural & Heritage Day; Volunteer Day of their choosing gold standard 401(k) retirement plan
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Develop and implement a multi-year, integrated strategic communications and revenue plan that leverages diverse multimedia platforms to advance the organization's strategic plan, grow revenue through products and digital fundraising and broaden awareness of its programs and priorities Establish the strategies to create compelling, data driven advertising, social, website and fundraising design and creative that resonates with key audiences, including donors, volunteers, partners, and the public Collaborate with senior leadership and staff partners across the Association to identify and prioritize emerging issues and seize communication and strategic revenue opportunities, ensuring the organization remains timely, responsive, and relevant Present multi-media engagement and revenue strategies and campaigns to leadership and staff across the organization to maximize impact, grow revenue and ensure strong collaboration Lead and collaborate with internal and external partners on the development and execution of a comprehensive content and revenue strategy for all media channels, including the organization's website, search, email, video, podcasts, texting, and social fundraising Ensure that all content is high-quality, on-brand, and optimized for maximum revenue, reach and engagement across different multi-media channels and audience segments Stay informed on emerging media trends and technologies to continuously grow revenue, enhance content, and advise internal team Build out a DRTV and CTV fundraising program to maximize brand and development growth for the Association, working with agencies on creative and fundraising strategy to optimize ROI and new donor acquisition Requirements
10+ years of experience with progressive responsibility leading advertising and revenue generating marketing functions including digital content strategy including strong understanding of data analytics, paid and organic search, social advertising, events marketing, direct response fundraising, and integrated multi-media advertising campaigns 10+ years in leadership and management role Bachelor’s degree in advertising, marketing and communications or a related field Knowledge and Skills: Excellent leadership and people skills with strong influencing and collaboration capabilities Superior written and verbal communication skills including public speaking and the ability to represent the association in high profile internal and public settings Proven ability to effectively lead, coach and develop staff Ability to manage a budget and project revenue for multimedia campaigns Strong nonprofit fundraising and marketing experience preferred Preferred
Artificial Intelligence in Marketing, Design, and Modeling preferred Background in nonprofit and for-profit marketing preferred with DRTV and CTV experience a plus Experience with website redesign, launch and ongoing management Benefits
comprehensive benefits package; medical; dental; vision; flex accounts; short and long-term disability; life insurance; long term care insurance; tuition reimbursement generous Paid Time Off; 12 annual holidays; Paid Family Leave; annual Cultural & Heritage Day; Volunteer Day of their choosing gold standard 401(k) retirement plan
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