Tenth Revolution Group
Marketing Analyst (Knoxville)
Tenth Revolution Group, Knoxville, Tennessee, United States, 37955
Salesforce Marketing Analyst
Location:
Knoxville, TN (100% Onsite, with hybrid flex after first 4-6 months) (Alternative locations: Atlanta, Charlotte, Kansas City, Nashville, and Tampa) Employment Type:
Full-time
About the Role We are seeking a
Salesforce and ZoomInfo Marketing Analyst
to play a key role in optimizing firm objectives by leveraging marketing technologies, data integration, and analytics. This position will champion the use of
Salesforce Account Engagement (formerly Pardot)
and
ZoomInfo , along with other tools, to enhance marketing campaigns, customer journey mapping, and ROI analysis.
Key Responsibilities Optimize and administer
Salesforce Account Engagement
and
ZoomInfo
platforms, including automation, lead management, personalization, integrations, and email marketing. Build and maintain multi-touch attribution models, create dashboards, analyze campaign insights, and track customer journeys. Train and mentor marketing team members on best practices for automation, data governance, campaign execution, and reporting. Collaborate cross-functionally with internal teams and external vendors to ensure seamless execution of marketing initiatives.
Qualifications 2+ years in marketing technology or digital marketing roles. Experience with
Salesforce Marketing Cloud Engagement (formerly Pardot) ZoomInfo
experience is a plus. Proficiency in
Tableau, Power BI, Google Analytics , and integration experience is a plus. Familiarity with email marketing best practices and personalization strategies. Strong analytical and problem-solving skills with attention to detail. Excellent time management, communication, and project management skills.
Location:
Knoxville, TN (100% Onsite, with hybrid flex after first 4-6 months) (Alternative locations: Atlanta, Charlotte, Kansas City, Nashville, and Tampa) Employment Type:
Full-time
About the Role We are seeking a
Salesforce and ZoomInfo Marketing Analyst
to play a key role in optimizing firm objectives by leveraging marketing technologies, data integration, and analytics. This position will champion the use of
Salesforce Account Engagement (formerly Pardot)
and
ZoomInfo , along with other tools, to enhance marketing campaigns, customer journey mapping, and ROI analysis.
Key Responsibilities Optimize and administer
Salesforce Account Engagement
and
ZoomInfo
platforms, including automation, lead management, personalization, integrations, and email marketing. Build and maintain multi-touch attribution models, create dashboards, analyze campaign insights, and track customer journeys. Train and mentor marketing team members on best practices for automation, data governance, campaign execution, and reporting. Collaborate cross-functionally with internal teams and external vendors to ensure seamless execution of marketing initiatives.
Qualifications 2+ years in marketing technology or digital marketing roles. Experience with
Salesforce Marketing Cloud Engagement (formerly Pardot) ZoomInfo
experience is a plus. Proficiency in
Tableau, Power BI, Google Analytics , and integration experience is a plus. Familiarity with email marketing best practices and personalization strategies. Strong analytical and problem-solving skills with attention to detail. Excellent time management, communication, and project management skills.