Content Marketing Manager San Francisco, California Job at Workstream Constructi

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive. Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue. Grow With Us We’re looking for a creative, social-first Content Marketing Manager to lead our content strategy across YouTube and Instagram. This person will be responsible for growing our audience of restaurant owners and operators by writing and executing on scripts that educate, entertain, and build a loyal following. You don’t need to be a video editor (we have a team for that), but having an eye for edits, pacing, and trends is a plus. What matters most is a deep sense of what makes content go viral, what restaurant operators care about, and how to turn ideas into high-performing posts. This role will also work directly with our Founder and CEO, ghostwriting scripts, shaping narratives, producing during filming sessions, and capturing customer case studies that bring our product impact to life. We’re open to applicants nationwide — especially ambitious, early-career marketers eager to relocate to Silicon Valley and immerse themselves in a fast-paced startup environment. Day in the Life Own our YouTube Shorts and Instagram content strategy, from ideation to publishing. Research, script, and storyboard short-form videos that resonate with restaurant owners and operators. Ghostwrite scripts and prep content for our CEO Desmond Lim, working closely with him to bring ideas to life on camera. Act as producer during filming — coordinating shoots, guiding delivery, and ensuring content quality. Film case studies with customers, turning their experiences into powerful storytelling content. Monitor industry trends, social conversations, and competitor content to spot opportunities for growth. Lead and coordinate designers, editors, and leadership to bring stories to life. Analyze content performance, iterate on what works, and double down on proven formats. Experiment with hooks, captions, and thumbnails to maximize reach and retention. Build a playbook of repeatable content formats that can scale into a full content engine. Who You Are Experience in social media or content marketing, ideally with YouTube Shorts, Instagram Reels, or TikTok. A strong sense of storytelling and understanding of viral hooks, pacing, and retention strategies. Proven track record of growing a social audience and driving engagement. Experience ghostwriting or producing content for executives, thought leaders, or influencers. Comfort with data, able to look at YT/IG data and translate analytics into actionable insights. Passion for restaurants, hospitality, or small business entrepreneurship (bonus if you’ve worked in or around restaurants). Video editing skills (nice to have, but not required). Strong work ethic and willingness to be based in our Bay Area offices 5 days per week. Please include content samples and/or a link to your portfolio Why Join Us Work directly with our CEO to create engaging, industry-shaping content. Capture real customer stories and case studies that showcase how restaurants thrive with us. Be at the forefront of building a restaurant-first brand on social media. Help shape the voice and community for thousands of restaurant owners. Join a team that values creativity, speed, and bold ideas. Nationwide applicants welcome — if you’re looking to break into Silicon Valley, this is an incredible opportunity to relocate, grow, and accelerate your career. What We Offer A mission-driven and value-based company dedicated to empower deskless workers and local businesses An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career Competitive salary and equity Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents In office amenities and stocked kitchen 401K Plan Learning/development stipend Unlimited PTO Salary Range In compliance with the California Pay Transparency Law, the base salary range for this role is between $90,000 - $115,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data. Additional Information Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We are committed to the full inclusion of all qualified individuals. #J-18808-Ljbffr In Summary: Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce . This person will be responsible for growing our audience of restaurant owners and operators by writing and executing on scripts that educate, entertain, and build a loyal following . We're looking for a creative, social-first Content Marketing Manager . En Español: Workstream es una empresa impulsada por la misión que construye la plataforma de recursos humanos, nómina y contratación integral para gestionar la fuerza laboral horaria. Hay 2.7 mil millones de trabajadores horales, lo que representa el 80% de la población activa global, pero este mercado ha sido muy desatendido por la tecnología y merece mejor. Workstream se ha creado específicamente para la mano de obra horaria desde el primer día para que estos negocios y sus empleados puedan prosperar. Nuestros clientes incluyen marcas líderes de múltiples sectores, incluyendo Burger King, Carl's Jr./Hardee's, IHOP, KFC y Culvers. Somos una compañía de alto crecimiento serie B y expandimos rápidamente nuestro producto para cumplir con nuestra visión. Estamos respaldados por legendarios VCs y expertos en la industria como Founders Fund, BOND y Coatue. Con Growth Manager buscamos una estrategia de contenido social-first y creativo que nos eduque a los operadores de Instagram, además de tener un portafolio de mensajes de contenidos más allá del creciente, esto significa que tenemos una audiencia creativa, así como desarrollando una gran atención al cliente de nuestros restaurantes (por ejemplo). Este papel también trabajará directamente con nuestro fundador y director ejecutivo, escribiendo guiones de ghostwriting, dando forma a las narrativas, produciendo durante sesiones de filmación y capturando estudios de casos de clientes que dan vida al impacto de nuestros productos. Estamos abiertos a los solicitantes en todo el país especialmente ambiciosos, vendedores tempranos ansiosos por trasladarse a Silicon Valley y sumergirse en un entorno de inicio acelerado. Un fuerte sentido de la narración y comprensión de los ganchos virales, el ritmo y las estrategias de retención. Prueba de experiencia en crecer una audiencia social y generar compromiso. Experiencia en escribir fantasmas o producir contenido para ejecutivos, líderes de pensamiento o influencers. Comodidad con datos, capacidad de mirar datos YT / IG y traducir análisis en ideas viables. Pasión por restaurantes, hospitalidad o emprendimiento empresarial pequeño (bonus si ha trabajado en o alrededor de restaurantes). Habilidades de edición de vídeo (agradable tener, pero no requerida). Ética laboral sólida y voluntad de estar basada en nuestras oficinas del Área de la Bahía 5 días a la semana. Por favor incluya muestras de contenidos y/o un vínculo a su cartera. Lo que ofrecemos Una empresa basada en la misión dedicada a empoderar a los trabajadores sin escritorio y las empresas locales Una oportunidad para empleados tempranos en una startup de hipercrecimiento Serie B; trabajar con el equipo fundador y veteranos de la industria para acelerar su carrera Salario competitivo e equidad Cobertura integral de salud: médica, dental y visión. Pagamos 95% de sus primas para nuestros empleados y 85% para dependientes En comodidades de oficina y cocina stockada 401K Plan de aprendizaje/desarrollo Beca PTO Salary Range Ilimitado De conformidad con la Ley de Transparencia salarial de California, el rango salarial básico para este papel es entre $90,000 - $115,000 en San Francisco. Este rango no incluye nuestro paquete de bonificación o equidad discrecional. Al determinar la orientación de un candidato, consideramos una serie de factores relacionados con la raza, la experiencia sexual y el tipo de datos del mercado laboral. Esta política se aplica a todos los términos y condiciones de empleo, incluidos el reclutamiento, la contratación, la colocación, la promoción, la terminación, el despido, el retiro, la transferencia, las licencias, la compensación y la formación.