Gusto
Senior Staff Content Designer, Pay Group
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About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.
About The Team
We’re a team of 80+ designers, writers, researchers, and systems thinkers devoted to building experiences that feel both intelligent and human. We perceive language as the connective tissue between people, products, and intelligence. If designing experiences where AI works with people—anticipating needs, explaining decisions, and amplifying empathy—lights you up, you’ll thrive here.
About the Role
Lead the next chapter of Content Design at Gusto for an AI-enabled world within our flagship Pay Group. You’ll shape how our words, interactions, and intelligent systems come together to make payroll—and all the work around it—feel effortless, transparent, and human. As AI transforms how small businesses manage time, pay, and compliance, we’re reimagining how content powers clarity and trust. You’ll define how Gusto’s Pay experiences communicate, guide, and collaborate—with both people and AI agents—in ways that feel deeply human and unmistakably “Gusto.” You’ll partner with designers, PMs, and AI researchers to build the frameworks, language systems, and tone strategies that help us design, measure, and scale AI-powered experiences.
Day-to-Day Responsibilities
Proactively gather context on product roadmaps across your scope, and prioritize the initiatives where you’ll have the most impact.
Ship customer-facing UI content, content hierarchies, user flows, and information architectures. You’ll do this independently in some cases, but mostly by pairing with cross-functional partners across product design, product management, and engineering.
Collaborate with design leaders to set UX direction at the feature and product level.
Partner with our platform teams to leverage and evolve our use of AI, both at the company level and on specific projects.
Support cross-functional teams in refining their own UI content and learning basic content design skills.
Qualifications
Breadth of impact: Demonstrated experience prioritizing focus across multiple opportunities and articulating prioritization and tradeoff decisions.
Builder mindset: Proven track record shipping customer‑facing products, not just documentation, and iterating on content quality over time.
High quality bar: Tireless advocate for customer experience with Gusto, championing content quality across an organization and improving teams’ content skills and ways of working.
Comprehensive content toolkit: Well‑rounded content design practice, including information architecture, UX design (especially information hierarchies and user flows), and evaluative research, with demonstrable structural and strategic impact.
Experience with or appetite for AI: Ongoing efforts to educate yourself and learn about this emerging area, even if deep experience is not yet required.
Compensation
At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). Our cash compensation range for this role is $172,000 to $215,000 per year in Denver and most remote locations, and $202,000 to $253,000 per year in San Francisco, Seattle, and New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above. Employees in Denver, San Francisco, and New York City are expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). Gusto also offers benefits and a Total Rewards Philosophy.
Equal Opportunity Statement
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you. Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
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