Digital Marketing Manager – AI & Web Strategy Job at MedPro Disposal in Chicago

MedPro Disposal is the largest privately held services and solutions company in a $2+ billion market segment. We are rapidly expanding both our services and software offerings. MedPro serves more than 40,000 healthcare clients and offers medical waste management, OSHA workplace safety, HIPAA certification, HR compliance training, pharmaceutical waste stream management, and document shredding and data destruction services. MedPro Disposal helps keep the healthcare industry safe and up to code so they can focus on what matters most — their patients. Role Overview We’re looking for a Digital Marketing Manager to oversee and optimize all of MedPro’s digital channels. This role is both strategic and hands‑on — you’ll shape our digital strategy while also executing campaigns, managing performance, and ensuring our online presence reflects our brand and drives measurable results. What You’ll Do Own the digital ecosystem — manage performance across all digital channels: organic web, SEO, paid search (Google Ads, Bing, etc.), and social media (organic and paid) and anywhere our company and related brands may appear online. Manage resources — you'll be the leader of a team responsible for digital channels, tasked with managing or delegating task and rout eownership to in‑house resources, as well as freelance and outside agency partners. Lead AI‑driven initiatives — oversee AI and GEO‑targeted marketing strategies, including emerging AI search platforms and content optimization. Align digital messaging — ensure our online presence and creative assets reflect company strategy, positioning, and tone. Implement & maintain tracking — ensure end‑to‑end analytics, attribution, and reporting are accurate and actionable. Collaborate cross‑functionally — work closely with leadership, design, sales, and content teams to align campaigns with business goals. Stay ahead of trends — proactively identify opportunities in AI, automation, and search technologies to strengthen MedPro’s competitive edge. What We’re Looking For 5+ years of experience in digital marketing, ideally with experience in multi‑channel performance management. Proven success managing SEO, paid search, paid social, and website strategy. Working knowledge of Google Analytics (GA4), Tag Manager, Search Console, digital heat maps, and ad platforms (Google Ads, Meta, LinkedIn, etc.). Can leverage agency and outside vendor resources for high expertise Experience with AI tools, GEO/AI‑based targeting, or AI search initiatives a strong plus. Data‑driven mindset with strong analytical and project management skills. Excellent communicator with the ability to translate strategy into clear digital execution. Why Join MedPro Disposal Growing company with a strong mission in healthcare compliance. Opportunity to shape the future of our digital marketing and AI initiatives. Supportive, entrepreneurial environment that values innovation and execution. Competitive compensation, benefits, and professional growth opportunities. #J-18808-Ljbffr In Summary: MedPro Disposal is the largest privately held services and solutions company in a $2+ billion market segment . We're looking for a Digital Marketing Manager to oversee and optimize all of MedPro’s digital channels . This role is both strategic and hands‑on — you’ll shape our digital strategy . En Español: MedPro Disposal es la mayor empresa privada de servicios y soluciones en un segmento de mercado de más de $ 2 mil millones. Estamos expandiendo rápidamente nuestras ofertas tanto de servicios como de software. MedPro atiende a más de 40,000 clientes sanitarios y ofrece gestión de residuos médicos, seguridad laboral OSHA, certificación HIPAA, capacitación para el cumplimiento de recursos humanos, administración del flujo de desechos farmacéuticos y trituración de documentos y servicios de destrucción de datos. Med Pro Dispozo ayuda a mantener al sector sanitario seguro y al día con los códigos para que puedan centrarse en lo que más importa a sus pacientes. Role Overview Buscamos un Gerente de Marketing Digital para supervisar y optimizar todos los canales digitales de MedPro. Esta función es estratégica y práctica. Alinear la mensajería digital garantizar que nuestra presencia en línea y nuestros activos creativos reflejen la estrategia, el posicionamiento y el tono de la empresa. Implementar y mantener un seguimiento asegurar que los análisis de extremo a extremo, las atribuciones e informes sean precisos y actuables. Colaborar interfuncionalmente trabajar estrechamente con equipos de liderazgo, diseño, ventas y contenido para alinear las campañas con los objetivos empresariales. Mantenerse al frente de las tendencias identificar proactivamente oportunidades en IA, automatización y tecnologías de búsqueda para fortalecer la ventaja competitiva de MedPro®. Lo que buscamos 5+ años de experiencia en marketing digital, idealmente con experiencia en gestión del rendimiento multicanal. Administrar SEO comprobado, búsquedas pagadas, redes sociales y estrategias de sitio web. Conocimiento de Google Search (GA4), Tagset, Console, Meta Analytics, mapas digitales y plataformas de administración de anuncios (Google Advertising Platforms), Mechanizing and Marketing Experience, LinkedIn y GEO pueden incorporar fuertes iniciativas basadas en una organización empresarial o una agencia de trabajo basada en inteligencia artificial avanzada, así como capacidades tecnológicas, además de gestionar sus habilidades de manejo de mercadotecnología y desarrollo de negocios con soluciones adicionales. Compensación competitiva, beneficios y oportunidades de crecimiento profesional. #J-18808-Ljbffr