Marketing Liaison Job at Sterling Heights Opco LLC in Southfield

Marketing Liaison

Reports to: Regional Director of Business Development
Locations Supported: Sterling Heights and Southfield with support of all MIS specialty programs (Dialysis and Vent)

We invite you to apply and be part of a team that truly values your contribution. We offer competitive wages and are committed to fostering a workplace where growth, teamwork, and patient-centered care are at the forefront. At the end of each day, knowing that you’ve made a meaningful impact in the lives of our residents will be your greatest reward.

Why MediLodge?

• Michigan’s Largest Provider of long-term care skilled nursing and short-term rehabilitation services.
• Employee Focus: We foster a positive culture where employees feel valued, trusted, and have opportunities for growth.
• Employee Recognition: Regular acknowledgement and celebration of individual and team achievements.
• Career Development: Opportunities for learning, training, and advancement to help you grow professionally.
• Michigan Award Winner: Recipient of the 2023 Michigan Employer of the Year Award through the MichiganWorks! Association.

Key Benefit Package Options?

• Medical Benefits: Affordable medical insurance options through Anthem Blue Cross Blue Shield.
• Additional Healthcare Benefits: Dental, vision, and prescription drug insurance options via leading insurance providers.
• Flexible Pay Options: Get paid daily, weekly, or bi-weekly through UKG Wallet.
• Benefits Concierge: Internal company assistance in understanding and utilizing your benefit options.
• Pet Insurance: Three options available
• Education Assistance: Tuition reimbursement and student loan repayment options.
• Retirement Savings with 401K.
• HSA and FSA options
• Unlimited Referral Bonuses.

Start a rewarding and stable career with MediLodge today!

Position Summary

The Marketing Liaison serves as the primary marketing and relationship-management lead for the organization’s skilled nursing dialysis and ventilator specialty programs. This role focuses on driving census growth in dialysis-dedicated and ventilator beds by developing referral pipelines, nurturing nephrologist, Pulmonologist and hospital relationships, and acting as the external-facing brand ambassador for our programs. The Liaison partners closely with internal teams, external clinics, and hospital case managers to position the organization as a destination of choice for complex dialysis and ventilator patients.

Qualifications

Education:

• Bachelor’s degree in Healthcare, Marketing, Nursing, or related field preferred.

Experience:

• 2–5 years of experience in dialysis and or vent care within skilled nursing industry
• Strong existing network with nephrologists, hospitalists, and dialysis clinic administrators preferred.
• Skilled in referral generation and conversion, census building, and territory marketing strategies.

Essential Functions

Referral & Census Development

• Serve as the primary liaison to nephrologists, pulmonologist, dialysis clinics, and hospital case managers for Sterling Heights and Southfield programs, while supporting all MIS specialty program marketing.
• Identify, cultivate, and manage high-potential referral sources to grow census in dialysis-designated and ventilator units.
• Coordinate and conduct bedside sales visits, hospital rounds, and return-to-hospital follow-up.
• Track and report census trends, referral volumes, and admission conversion for dialysis and vent patients.

Relationship Management

• Establish and maintain high-impact relationships with local nephrologists, pulmonologists, social workers, and outpatient dialysis providers.
• Coordinate mutual referral strategies with OP dialysis centers, physician offices and pulmonary specialty offices.
• Act as primary point of contact for internal and external marketing efforts in collaboration with Concerto or other joint partners.

Program Promotion & Education

• Educate referring hospitals, physicians, and discharge planners on our facility’s dialysis and vent capabilities, care model, and specialty offerings.
• Represent the dialysis and vent programs at community events, hospital meetings, and physician outreach forums.
• Support vent/trach and high-acuity case marketing as needed, coordinating closely with internal clinical and business development leads.

Operational Support & Collaboration

• Collaborate with admissions, clinical, and case management teams to ensure seamless patient transitions and referral responsiveness.
• Provide weekly updates and feedback to leadership on market conditions, referral source behavior, and census opportunities.
• Assist with building digital and physical marketing collateral relevant to the dialysis and vent program’s capabilities and outcomes.

Knowledge, Skills, and Abilities

• Deep understanding of dialysis and vent treatment workflows, patient care coordination, and SNF interface.
• Strong interpersonal and relationship-building skills.
• Self-driven with excellent territory planning and follow-through capabilities.
• Ability to communicate clinical value and program differentiation to both laypersons and clinicians.
• Comfortable with CRM tools, Microsoft Office, and referral tracking platforms.

Performance Metrics

• Dialysis and vent census growth in Sterling Heights and Southfield as well as all MIS locations with these specialty programs
• Referral source activation and conversion rates
• Number of provider touchpoints per week (e.g., nephrologist visits, on-sites)
• Shared referral volume with OP dialysis partners
• Successful readmission recovery for RTH patients