CVS Health
Senior Marketing Operations Manager – CMX
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Senior Marketing Operations Manager – CMX
role at
CVS Health
At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our organization is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborative and agile environment. CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self‑service, these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.
Position Summary Within our fast‑growing retail media network, CVS Media Exchange (CMX), we are seeking an experienced Senior Marketing Operations Manager. This leader is responsible for building and sustaining enhanced capabilities that support efficient management and execution of the CMX Marketing portfolio. CMX Marketing Operations drives operational efficiency and excellence by building, using, and monitoring processes, technology, and tools that optimize the way the CMX Marketing organization works. This role reports to the Lead Director, Marketing Operations and functions as an individual contributor who orchestrates and manages projects across cross‑functional teams, developing and executing comprehensive marketing and sales enablement strategies that drive awareness and adoption of our advertising products and solutions.
Responsibilities
Design and implement scalable workflows within Workfront, creating standardized processes for cross‑functional collaboration, and partnering with CMX L&D to develop comprehensive training programs to support user onboarding and education.
Establish performance metrics, build reporting frameworks, and use data‑driven insights to continuously improve operational efficiency and speed to market.
Manage multiple concurrent marketing and creative projects, creating project plans and timelines that deliver work on time, on strategy, and on budget.
Evaluate new requests, identify required resources, assign responsibilities, and schedule action items managed within Workfront.
Oversee and report on all aspects of projects: scope, schedule, status, and communication to stakeholders with weekly status meetings and status notifications.
Act as a point of escalation for all issues and changes to existing plans, track lessons learned, and share with all team members.
Drive processes, workflows, roles, and responsibilities to align with business goals.
Develop and maintain reports and dashboards within Workfront to align KPIs and inform decision‑making on portfolio status, capacity planning, and areas of operational improvement.
Manage Marketing Ops onboarding documentation and schedules for new team members, ensuring all lives on SharePoint for coordination of ongoing training and re‑training efforts.
Own cross‑functional and team‑wide collaboration model and RACI, ensuring ways of working are consistent, clear, and adhered to by the team.
Location This role is hybrid and commutable to one of the following Corporate Hubs, which you must work in the office of 2 or more days a week.
Wellesley, MA
Woonsocket, RI
New York, NY (Soho office)
Blue Bell, PA
Chicago, IL
Travel requirement is up to 25%.
Required Qualifications
5+ years of marketing ops experience with a strong foundation of business, retailer, advertiser (B2B) and consumer (B2C) understanding.
5+ years of marketing ops experience with omni‑channel media solutions.
5+ years of hands‑on experience with Adobe Workfront.
3+ years cross‑functional leadership experience.
3+ years of retail marketing, retail media, or retail agency ops/strategy experience.
Preferred Qualifications
Highly skilled at time‑management, is detail oriented and has high standards for project delivery.
Process oriented, highly organized, excels at multitasking, strong documentation, coordination and project management skills.
Proven track record of the ability to work collaboratively with internal and external business partners to deliver ROI positive results.
Intellectual curiosity and rigorous marketing operations experience and a strong familiarity with the digital environment.
Self‑motivated, high‑capacity individual who can function and win in a demanding, performance‑driven environment.
Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.
Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
Experience with relevant marketing technology and channels, including Workfront, Marketo, and SharePoint.
Education Bachelor’s in Business Management, Marketing, Technology, or related field or equivalent (HS Diploma and 4 years of experience) required.
Pay Range The typical pay range for this role is $82,940.00 – $199,144.00. This range represents the base hourly rate or base annual full‑time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short‑term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Benefits We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No‑cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit
https://jobs.cvshealth.com/us/en/benefits
Application Deadline We anticipate the application window for this opening will close on: 01/30/2026.
#J-18808-Ljbffr
Senior Marketing Operations Manager – CMX
role at
CVS Health
At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our organization is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborative and agile environment. CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self‑service, these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.
Position Summary Within our fast‑growing retail media network, CVS Media Exchange (CMX), we are seeking an experienced Senior Marketing Operations Manager. This leader is responsible for building and sustaining enhanced capabilities that support efficient management and execution of the CMX Marketing portfolio. CMX Marketing Operations drives operational efficiency and excellence by building, using, and monitoring processes, technology, and tools that optimize the way the CMX Marketing organization works. This role reports to the Lead Director, Marketing Operations and functions as an individual contributor who orchestrates and manages projects across cross‑functional teams, developing and executing comprehensive marketing and sales enablement strategies that drive awareness and adoption of our advertising products and solutions.
Responsibilities
Design and implement scalable workflows within Workfront, creating standardized processes for cross‑functional collaboration, and partnering with CMX L&D to develop comprehensive training programs to support user onboarding and education.
Establish performance metrics, build reporting frameworks, and use data‑driven insights to continuously improve operational efficiency and speed to market.
Manage multiple concurrent marketing and creative projects, creating project plans and timelines that deliver work on time, on strategy, and on budget.
Evaluate new requests, identify required resources, assign responsibilities, and schedule action items managed within Workfront.
Oversee and report on all aspects of projects: scope, schedule, status, and communication to stakeholders with weekly status meetings and status notifications.
Act as a point of escalation for all issues and changes to existing plans, track lessons learned, and share with all team members.
Drive processes, workflows, roles, and responsibilities to align with business goals.
Develop and maintain reports and dashboards within Workfront to align KPIs and inform decision‑making on portfolio status, capacity planning, and areas of operational improvement.
Manage Marketing Ops onboarding documentation and schedules for new team members, ensuring all lives on SharePoint for coordination of ongoing training and re‑training efforts.
Own cross‑functional and team‑wide collaboration model and RACI, ensuring ways of working are consistent, clear, and adhered to by the team.
Location This role is hybrid and commutable to one of the following Corporate Hubs, which you must work in the office of 2 or more days a week.
Wellesley, MA
Woonsocket, RI
New York, NY (Soho office)
Blue Bell, PA
Chicago, IL
Travel requirement is up to 25%.
Required Qualifications
5+ years of marketing ops experience with a strong foundation of business, retailer, advertiser (B2B) and consumer (B2C) understanding.
5+ years of marketing ops experience with omni‑channel media solutions.
5+ years of hands‑on experience with Adobe Workfront.
3+ years cross‑functional leadership experience.
3+ years of retail marketing, retail media, or retail agency ops/strategy experience.
Preferred Qualifications
Highly skilled at time‑management, is detail oriented and has high standards for project delivery.
Process oriented, highly organized, excels at multitasking, strong documentation, coordination and project management skills.
Proven track record of the ability to work collaboratively with internal and external business partners to deliver ROI positive results.
Intellectual curiosity and rigorous marketing operations experience and a strong familiarity with the digital environment.
Self‑motivated, high‑capacity individual who can function and win in a demanding, performance‑driven environment.
Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.
Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
Experience with relevant marketing technology and channels, including Workfront, Marketo, and SharePoint.
Education Bachelor’s in Business Management, Marketing, Technology, or related field or equivalent (HS Diploma and 4 years of experience) required.
Pay Range The typical pay range for this role is $82,940.00 – $199,144.00. This range represents the base hourly rate or base annual full‑time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short‑term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Benefits We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No‑cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit
https://jobs.cvshealth.com/us/en/benefits
Application Deadline We anticipate the application window for this opening will close on: 01/30/2026.
#J-18808-Ljbffr