Merck
Associate Director US Marketing HCP Strategy - Ophthalmology
Merck, North Wales, Pennsylvania, United States
Associate Director U.S. Marketing, HCP Strategy – Ophthalmology
Merck
Location: Upper Gwynedd, PA (hybrid work – 3 days on site per week)
Overview Merck’s U.S. Pharma Business Unit and Ophthalmology Marketing Team are accelerating the clinical development and commercial launch preparation for two novel products targeting diabetic macular edema (DME), neovascular age‑related macular degeneration (nAMD), and retinal vein occlusion (RVO). The Associate Director will lead the customer strategy to launch these treatments into a competitive market landscape.
Key Responsibilities
Lead physician strategy development and support the Director of HCP Strategy to make data‑driven strategic choices, leveraging L3 marketing framework, primary market research, and digital and data analytics.
Drive launch planning for market development and branded campaigns, including targeting, segmentation, and promotional strategy.
Partner with our Agencies of Record (AORs) on planning, developing and executing our unbranded and branded campaigns.
Set and monitor Key Performance Indicators (KPIs).
Partner with leadership of customer‑facing teams to ensure executional alignment to strategic imperatives.
Lead, develop and execute the OPDP submission for launch.
Lead the customer experience roadmap development in collaboration with the CX team.
Partner with Learning & Development on building, reviewing and implementing a comprehensive learning plan for all stakeholders through launch.
Collaborate across the other Ophthalmology Customer Agile Teams (CATs) to ensure strategic brand consistency and help prioritize Review time.
Manage the HCP budget and planning process.
Partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes.
Position Qualifications
Required: Bachelor's degree (BA/BS).
Preferred: Master's degree (MBA).
Required Experience And Skills
A minimum of 7 years healthcare industry experience, including at least 5 years in strategic marketing and brand management.
Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills.
Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions.
Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations.
Understanding of omnichannel marketing, digital, and non‑digital channels, and agencies.
A growth mindset, strong collaboration and business agility.
Demonstrates high degree of integrity and ethics.
Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross‑functional teams.
Preferred Experience And Skills
Product launch or launch planning experience.
Understanding of retina ecosystem and landscape.
Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on‑time delivery.
Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant.
Travel Requirements 10‑25%
Compensation and Benefits Salary range: $139,600.00 – $219,700.00 (based on education, qualifications, experience, geographic location, and business needs). Eligible for annual bonus and long‑term incentive, if applicable. Comprehensive benefits include medical, dental, vision, and other insurance benefits for employees and families, retirement benefits (401(k)), paid holidays, vacation, compassionate and sick days. More information at https://jobs.merck.com/us/en/compensation-and-benefits.
Equal Employment Opportunity As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.
Application Information To apply: https://jobs.merck.com/us/en (or via the Workday Jobs Hub for current employees). The application deadline is stated on this posting. Legal notices regarding Washington, D.C. and other local compliance requirements are provided in the application link.
US and Puerto Rico Residents Only Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please let us know if you need an accommodation during the application or hiring process.
Hybrid Work Model Effective September 5, 2023, employees in office‑based positions in the U.S. will be working a hybrid schedule consisting of three total days on‑site per week, Monday – Thursday, with Friday designated as a remote‑working day, unless business critical tasks require an on‑site presence.
Job Posting End Date 01/3/2026
Requisition ID R377370
Seniority Level Director
Employment Type Full‑time
Job Function General Business, Marketing, and Product Management
Industry Pharmaceutical Manufacturing
Valid Driving License No
VISA Sponsorship No
Shift 1st – Day
Relocation No relocation required.
Travel 10%
Hazardous Material(s) NA
Search Firm Representatives Merck & Co., Inc. does not accept unsolicited assistance from search firms for employment opportunities without a valid written search agreement. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre‑existing agreement is in place, unless a pre‑existing agreement applies.
#J-18808-Ljbffr
Location: Upper Gwynedd, PA (hybrid work – 3 days on site per week)
Overview Merck’s U.S. Pharma Business Unit and Ophthalmology Marketing Team are accelerating the clinical development and commercial launch preparation for two novel products targeting diabetic macular edema (DME), neovascular age‑related macular degeneration (nAMD), and retinal vein occlusion (RVO). The Associate Director will lead the customer strategy to launch these treatments into a competitive market landscape.
Key Responsibilities
Lead physician strategy development and support the Director of HCP Strategy to make data‑driven strategic choices, leveraging L3 marketing framework, primary market research, and digital and data analytics.
Drive launch planning for market development and branded campaigns, including targeting, segmentation, and promotional strategy.
Partner with our Agencies of Record (AORs) on planning, developing and executing our unbranded and branded campaigns.
Set and monitor Key Performance Indicators (KPIs).
Partner with leadership of customer‑facing teams to ensure executional alignment to strategic imperatives.
Lead, develop and execute the OPDP submission for launch.
Lead the customer experience roadmap development in collaboration with the CX team.
Partner with Learning & Development on building, reviewing and implementing a comprehensive learning plan for all stakeholders through launch.
Collaborate across the other Ophthalmology Customer Agile Teams (CATs) to ensure strategic brand consistency and help prioritize Review time.
Manage the HCP budget and planning process.
Partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes.
Position Qualifications
Required: Bachelor's degree (BA/BS).
Preferred: Master's degree (MBA).
Required Experience And Skills
A minimum of 7 years healthcare industry experience, including at least 5 years in strategic marketing and brand management.
Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills.
Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions.
Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations.
Understanding of omnichannel marketing, digital, and non‑digital channels, and agencies.
A growth mindset, strong collaboration and business agility.
Demonstrates high degree of integrity and ethics.
Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross‑functional teams.
Preferred Experience And Skills
Product launch or launch planning experience.
Understanding of retina ecosystem and landscape.
Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on‑time delivery.
Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant.
Travel Requirements 10‑25%
Compensation and Benefits Salary range: $139,600.00 – $219,700.00 (based on education, qualifications, experience, geographic location, and business needs). Eligible for annual bonus and long‑term incentive, if applicable. Comprehensive benefits include medical, dental, vision, and other insurance benefits for employees and families, retirement benefits (401(k)), paid holidays, vacation, compassionate and sick days. More information at https://jobs.merck.com/us/en/compensation-and-benefits.
Equal Employment Opportunity As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.
Application Information To apply: https://jobs.merck.com/us/en (or via the Workday Jobs Hub for current employees). The application deadline is stated on this posting. Legal notices regarding Washington, D.C. and other local compliance requirements are provided in the application link.
US and Puerto Rico Residents Only Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please let us know if you need an accommodation during the application or hiring process.
Hybrid Work Model Effective September 5, 2023, employees in office‑based positions in the U.S. will be working a hybrid schedule consisting of three total days on‑site per week, Monday – Thursday, with Friday designated as a remote‑working day, unless business critical tasks require an on‑site presence.
Job Posting End Date 01/3/2026
Requisition ID R377370
Seniority Level Director
Employment Type Full‑time
Job Function General Business, Marketing, and Product Management
Industry Pharmaceutical Manufacturing
Valid Driving License No
VISA Sponsorship No
Shift 1st – Day
Relocation No relocation required.
Travel 10%
Hazardous Material(s) NA
Search Firm Representatives Merck & Co., Inc. does not accept unsolicited assistance from search firms for employment opportunities without a valid written search agreement. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre‑existing agreement is in place, unless a pre‑existing agreement applies.
#J-18808-Ljbffr