Dow Jones
Associate Director, Retention Marketing & Subscriber Cohort Analysis – WSJ
Join Dow Jones to lead subscriber retention analysis, insights, forecasting, and budgeting across our B2C brands, including WSJ, WSJ+, Barron's, and MarketWatch.
About the Role As Associate Director, you will develop a detailed understanding of why subscribers are/are not renewing their subscriptions through daily, weekly, and monthly analysis of all subscriber cohorts. You will communicate these insights, integrate them with the rest of the team, and optimize the overall retention strategy.
This role requires a candidate with experience in subscription strategy and renewals, retention and pricing journeys, and forecasting retention performance across all subscriber cohorts.
You will build a holistic retention strategy across Dow Jones’ B2C wealth and investing brands, products, and services, including Barron's and MarketWatch. Reporting to our Senior Director, Retention, you will lead subscriber cohort insights, forecasting, budgeting, and collaborate cross-functionally with Acquisition, CRM, Customer Service, Data Science, Finance, Product, and Technology teams. One Manager will report to you. You will work in our midtown Manhattan office 3 days each week.
You Will
Report retention insights through detailed cohort analysis of the full B2C subscriber base, partnering with the data science team to develop new retention strategies and optimize existing customer journeys.
Develop processes to turn insights and analyses into actionable strategies across pricing, communications, and customer experience to increase retention and LTV.
Partner with the subscriber acquisition team to optimize the full funnel across all cohorts and introductory offers, driving long-term retention.
Lead all retention forecasting in partnership with data science and finance, driving the business narrative behind retention performance for individual cohorts and optimizing strategies to grow revenue.
Own the expense budget process for the retention team across all B2C subscriber cohorts.
Focus on retaining wealth and investing subscriptions through a personalized retention journey and strategy.
Manage one Retention Manager to execute retention strategies and oversee end-to-end UI/UX experimentation from concept to implementation to distill resulting data.
You Have
The willingness and ability to work in our midtown Manhattan office 3 days per week.
10 years of experience in customer/subscriber retention with a focus on building insights through cohort analysis.
Demonstrated ability to increase revenue through complex pricing strategies.
Experience leading retention forecasting and budgeting.
Expertise in subscription-based businesses.
Experience managing a 7-figure P&L budget.
Experience with analytics software (e.g., Adobe Analytics, Tableau).
Outstanding quantitative reasoning skills.
Experience managing a direct report(s) preferred, but not required.
A bachelor's degree in marketing or business administration required.
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Legal Statement Reasonable accommodation: Dow Jones. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We are committed to providing reasonable accommodation for qualified individuals with disabilities in the application and interview process. If you need assistance or accommodation, email talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the assistance you need. This inbox will not be monitored for application status updates.
Business Area Dow Jones – Marketing
Job Category Marketing & Product Management
Union Status Non-Union role
Pay Range $130,000.00 – $160,000.00
Employee Eligibility Additional details about compensation and benefits can be found at the time of interview.
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About the Role As Associate Director, you will develop a detailed understanding of why subscribers are/are not renewing their subscriptions through daily, weekly, and monthly analysis of all subscriber cohorts. You will communicate these insights, integrate them with the rest of the team, and optimize the overall retention strategy.
This role requires a candidate with experience in subscription strategy and renewals, retention and pricing journeys, and forecasting retention performance across all subscriber cohorts.
You will build a holistic retention strategy across Dow Jones’ B2C wealth and investing brands, products, and services, including Barron's and MarketWatch. Reporting to our Senior Director, Retention, you will lead subscriber cohort insights, forecasting, budgeting, and collaborate cross-functionally with Acquisition, CRM, Customer Service, Data Science, Finance, Product, and Technology teams. One Manager will report to you. You will work in our midtown Manhattan office 3 days each week.
You Will
Report retention insights through detailed cohort analysis of the full B2C subscriber base, partnering with the data science team to develop new retention strategies and optimize existing customer journeys.
Develop processes to turn insights and analyses into actionable strategies across pricing, communications, and customer experience to increase retention and LTV.
Partner with the subscriber acquisition team to optimize the full funnel across all cohorts and introductory offers, driving long-term retention.
Lead all retention forecasting in partnership with data science and finance, driving the business narrative behind retention performance for individual cohorts and optimizing strategies to grow revenue.
Own the expense budget process for the retention team across all B2C subscriber cohorts.
Focus on retaining wealth and investing subscriptions through a personalized retention journey and strategy.
Manage one Retention Manager to execute retention strategies and oversee end-to-end UI/UX experimentation from concept to implementation to distill resulting data.
You Have
The willingness and ability to work in our midtown Manhattan office 3 days per week.
10 years of experience in customer/subscriber retention with a focus on building insights through cohort analysis.
Demonstrated ability to increase revenue through complex pricing strategies.
Experience leading retention forecasting and budgeting.
Expertise in subscription-based businesses.
Experience managing a 7-figure P&L budget.
Experience with analytics software (e.g., Adobe Analytics, Tableau).
Outstanding quantitative reasoning skills.
Experience managing a direct report(s) preferred, but not required.
A bachelor's degree in marketing or business administration required.
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Legal Statement Reasonable accommodation: Dow Jones. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We are committed to providing reasonable accommodation for qualified individuals with disabilities in the application and interview process. If you need assistance or accommodation, email talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the assistance you need. This inbox will not be monitored for application status updates.
Business Area Dow Jones – Marketing
Job Category Marketing & Product Management
Union Status Non-Union role
Pay Range $130,000.00 – $160,000.00
Employee Eligibility Additional details about compensation and benefits can be found at the time of interview.
#J-18808-Ljbffr