Popeyes Louisiana Kitchen
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Responsibilities
Support the execution of local media campaigns, ensuring strategic alignment with national initiatives.
Develop and maintain DMA-level reporting, providing insights on media performance, ROI, and market opportunities.
Partner with agencies to deliver timely, actionable reporting and drive continual optimization across media channels.
Coordinate and manage market tests, including planning, execution, and post-campaign analysis to inform broader strategies.
Work closely with media agency and department management in developing budgets, audience strategy, and tactics across all media touchpoints.
Work closely with agencies to ensure media reporting is accurate and delivers actionable insight and optimizations in a timely manner.
Maintain in-depth knowledge of media landscape and trends, championing bold and creative ideas.
Provide Point of Views (POVs) related to potential partnerships or sponsorships when applicable.
Ensure accurate and timely budget management across all media channels.
Support management of multiple local media market tests for future product releases.
Assist upper management in developing and implementing both long- and short-term strategies.
Ability to coordinate with creative agencies on creative assets and accounts needs.
Comfort owning and communicating directly with marketing leadership and cross-team leaders on questions/concerns and specific media initiatives.
Knowledge & Skills
Experience with full funnel media campaigns. QSR or franchisee-based business knowledge is a plus.
Understanding of all media channels and experience coordinating across multiple media disciplines.
Ability to coordinate with creative agencies on creative assets and accounts needs.
Ability to coordinate with multi-channel teams to design cutting-edge, strategic, and thoughtful integrated media plans across all channels.
Experience with analyzing competitive landscapes, using reports from agency tools and compiling insights.
Managing a large media budget and Flowchart.
Qualifications
Bachelor’s degree or equivalent experience.
Minimum 5+ years of total media planning experience.
Relevant media planning and buying experience with strong digital focus.
Must be solution oriented, able to dissect information, see opportunities, preempt issues, and find solutions.
Must have excellent oral and written skills to include formal presentation experience and the ability to prepare and present development presentations.
Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include company leadership, partners/vendors, field marketing, operations, analytics.
Excellent organization skills: ability to prioritize and handle multi-tasking.
Core Competencies
Strategic and analytical thinker with strong executional discipline.
Highly collaborative team player with strong interpersonal skills.
Self-starter who takes ownership and drives for results.
Passion for storytelling through media and enthusiasm for the Popeyes brand.
Benefits Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
#J-18808-Ljbffr
Responsibilities
Support the execution of local media campaigns, ensuring strategic alignment with national initiatives.
Develop and maintain DMA-level reporting, providing insights on media performance, ROI, and market opportunities.
Partner with agencies to deliver timely, actionable reporting and drive continual optimization across media channels.
Coordinate and manage market tests, including planning, execution, and post-campaign analysis to inform broader strategies.
Work closely with media agency and department management in developing budgets, audience strategy, and tactics across all media touchpoints.
Work closely with agencies to ensure media reporting is accurate and delivers actionable insight and optimizations in a timely manner.
Maintain in-depth knowledge of media landscape and trends, championing bold and creative ideas.
Provide Point of Views (POVs) related to potential partnerships or sponsorships when applicable.
Ensure accurate and timely budget management across all media channels.
Support management of multiple local media market tests for future product releases.
Assist upper management in developing and implementing both long- and short-term strategies.
Ability to coordinate with creative agencies on creative assets and accounts needs.
Comfort owning and communicating directly with marketing leadership and cross-team leaders on questions/concerns and specific media initiatives.
Knowledge & Skills
Experience with full funnel media campaigns. QSR or franchisee-based business knowledge is a plus.
Understanding of all media channels and experience coordinating across multiple media disciplines.
Ability to coordinate with creative agencies on creative assets and accounts needs.
Ability to coordinate with multi-channel teams to design cutting-edge, strategic, and thoughtful integrated media plans across all channels.
Experience with analyzing competitive landscapes, using reports from agency tools and compiling insights.
Managing a large media budget and Flowchart.
Qualifications
Bachelor’s degree or equivalent experience.
Minimum 5+ years of total media planning experience.
Relevant media planning and buying experience with strong digital focus.
Must be solution oriented, able to dissect information, see opportunities, preempt issues, and find solutions.
Must have excellent oral and written skills to include formal presentation experience and the ability to prepare and present development presentations.
Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include company leadership, partners/vendors, field marketing, operations, analytics.
Excellent organization skills: ability to prioritize and handle multi-tasking.
Core Competencies
Strategic and analytical thinker with strong executional discipline.
Highly collaborative team player with strong interpersonal skills.
Self-starter who takes ownership and drives for results.
Passion for storytelling through media and enthusiasm for the Popeyes brand.
Benefits Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
#J-18808-Ljbffr