SalaryGuide
Responsibilities
Has the ability to provide counsel to clients as opposed to taking direction from clients; Is able to have tough conversations with clients with their best interests in mind Is able to lead client calls / in-person meetings and think on one’s feet Is able to take client business objectives and develop a linear and cohesive communication strategy that reflect those business objectives As core account team lead, is able to pull in and collaborate with speciality resources across the agency (both in NYC, London and LA) to ensure the client is getting access to the agency’s network-wide expertise Is able to lead client programs and campaigns – from planning to execution – in an organised and timely manner, within the specified budget Understands the difference between a communication strategy and a media strategy Shows accountability in terms of meeting client benchmarks and delivering strong media coverage; Delivers on this through team leadership and guidance Own all media relations and continue to develop and maintain key relationships Requirements
7 to 9 years proven experience operating in a senior position within the fashion PR industry Proven commercial experience with working in a fast-paced environment Proven track record of creating a positive impact on business through implementation of a PR strategy Discreet, professional and well spoken, with excellent communication skills Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative Pro-active and able to show initiative/ideas to constantly promote the Purple offering Creative and strategic thinker Strong established fashion press contacts Preferred
Management experience is highly desirable International press contacts are also desirable Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
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Has the ability to provide counsel to clients as opposed to taking direction from clients; Is able to have tough conversations with clients with their best interests in mind Is able to lead client calls / in-person meetings and think on one’s feet Is able to take client business objectives and develop a linear and cohesive communication strategy that reflect those business objectives As core account team lead, is able to pull in and collaborate with speciality resources across the agency (both in NYC, London and LA) to ensure the client is getting access to the agency’s network-wide expertise Is able to lead client programs and campaigns – from planning to execution – in an organised and timely manner, within the specified budget Understands the difference between a communication strategy and a media strategy Shows accountability in terms of meeting client benchmarks and delivering strong media coverage; Delivers on this through team leadership and guidance Own all media relations and continue to develop and maintain key relationships Requirements
7 to 9 years proven experience operating in a senior position within the fashion PR industry Proven commercial experience with working in a fast-paced environment Proven track record of creating a positive impact on business through implementation of a PR strategy Discreet, professional and well spoken, with excellent communication skills Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative Pro-active and able to show initiative/ideas to constantly promote the Purple offering Creative and strategic thinker Strong established fashion press contacts Preferred
Management experience is highly desirable International press contacts are also desirable Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
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