The University of Texas at Austin
Director of Advertising & Digital Marketing
The University of Texas at Austin, Austin, Texas, us, 78716
Director of Advertising & Digital Marketing
Location:
Austin, TX
Hiring Department:
Intercollegiate Athletics
Position Type:
Full-time, Exempt
Weekly Hours:
40
Start Date:
Immediately
Purpose The Texas Athletics Director of Advertising and Digital Engagement is responsible for shaping and executing a comprehensive digital marketing strategy to enhance brand visibility, drive engagement, and increase revenue. The role focuses on delivering personalized, data‑driven content across multiple channels, optimizing the customer journey, and leveraging analytics to inform strategic decisions.
Responsibilities
Area Leadership: Lead, mentor, and manage the digital engagement area, fostering a culture of accountability, innovation, and collaboration. Recruit, train, provide feedback and support professional development.
Digital Strategy & Execution: Oversee and manage plans and schedules for on‑brand content and messaging across advertising, print, social media, email, web, and mobile. Develop and execute a centralized digital marketing strategy across email, SMS, SEO, and paid media. Optimize and run campaigns to enhance engagement and revenue.
Website & App Management: Optimize and maintain responsive websites (TexasLonghorns.com, Texas Longhorns app, LHN app) and apps, improving UX and conversion rates. Collaborate with partners and internal teams to ensure consistent branding.
Content Development: Oversee creation and delivery of high‑quality, on‑brand content for digital and traditional channels, working with the creative team to develop impactful assets.
Analytics & Reporting: Leverage advanced analytics to track performance, derive insights, and inform future strategies. Provide end‑to‑end reporting and visualizations for stakeholders.
Vendor & Budget Management: Manage relationships with digital vendors and oversee the digital marketing budget to maximize ROI. Ensure effective use of tools and technologies across platforms.
Compliance & Best Practices: Stay updated on emerging technologies and trends, adopt innovative solutions, and uphold Texas Athletics’ core values and service standards. Act ethically and seek guidance when needed. Comply with all applicable laws, policies, and regulations.
Other related functions as assigned.
Required Qualifications Bachelor’s degree in Marketing, Advertising, Sport Management, Business or a related field.
Three years of professional experience in multi‑channel digital marketing, audience segmentation, and performance analysis.
Strong leadership and team‑management skills with a track record of measurable results.
Deep understanding of the digital ecosystem, including website management, app optimization, and data analytics.
Ability to collaborate across departments and manage vendor relationships effectively.
Relevant education and experience may be substituted as appropriate.
Preferred Qualifications Five years of professional experience in multi‑channel digital marketing, audience segmentation, and performance analysis.
Experience in collegiate athletics or professional sports.
Supervisory experience.
Other Requirements Class "C" operator's driver’s license and current three‑year driving record required. Driving record must be submitted from the applicant’s current state of residence. If not a Texas resident, a Texas driver’s license must be obtained within 30 days of becoming a resident.
Salary Range OPEN
Required Materials
Resume/CV
Three work references, including at least one supervisor reference
Letter of interest
Equal Opportunity Employer The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.
Title IX Compliance All employees are required to report violations of Title IX and to comply with the university’s policies regarding sexual misconduct, including the requirements for reporting and confidentiality.
E‑Verify All new hires will be subject to the federal E‑Verify system for employment eligibility verification.
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Austin, TX
Hiring Department:
Intercollegiate Athletics
Position Type:
Full-time, Exempt
Weekly Hours:
40
Start Date:
Immediately
Purpose The Texas Athletics Director of Advertising and Digital Engagement is responsible for shaping and executing a comprehensive digital marketing strategy to enhance brand visibility, drive engagement, and increase revenue. The role focuses on delivering personalized, data‑driven content across multiple channels, optimizing the customer journey, and leveraging analytics to inform strategic decisions.
Responsibilities
Area Leadership: Lead, mentor, and manage the digital engagement area, fostering a culture of accountability, innovation, and collaboration. Recruit, train, provide feedback and support professional development.
Digital Strategy & Execution: Oversee and manage plans and schedules for on‑brand content and messaging across advertising, print, social media, email, web, and mobile. Develop and execute a centralized digital marketing strategy across email, SMS, SEO, and paid media. Optimize and run campaigns to enhance engagement and revenue.
Website & App Management: Optimize and maintain responsive websites (TexasLonghorns.com, Texas Longhorns app, LHN app) and apps, improving UX and conversion rates. Collaborate with partners and internal teams to ensure consistent branding.
Content Development: Oversee creation and delivery of high‑quality, on‑brand content for digital and traditional channels, working with the creative team to develop impactful assets.
Analytics & Reporting: Leverage advanced analytics to track performance, derive insights, and inform future strategies. Provide end‑to‑end reporting and visualizations for stakeholders.
Vendor & Budget Management: Manage relationships with digital vendors and oversee the digital marketing budget to maximize ROI. Ensure effective use of tools and technologies across platforms.
Compliance & Best Practices: Stay updated on emerging technologies and trends, adopt innovative solutions, and uphold Texas Athletics’ core values and service standards. Act ethically and seek guidance when needed. Comply with all applicable laws, policies, and regulations.
Other related functions as assigned.
Required Qualifications Bachelor’s degree in Marketing, Advertising, Sport Management, Business or a related field.
Three years of professional experience in multi‑channel digital marketing, audience segmentation, and performance analysis.
Strong leadership and team‑management skills with a track record of measurable results.
Deep understanding of the digital ecosystem, including website management, app optimization, and data analytics.
Ability to collaborate across departments and manage vendor relationships effectively.
Relevant education and experience may be substituted as appropriate.
Preferred Qualifications Five years of professional experience in multi‑channel digital marketing, audience segmentation, and performance analysis.
Experience in collegiate athletics or professional sports.
Supervisory experience.
Other Requirements Class "C" operator's driver’s license and current three‑year driving record required. Driving record must be submitted from the applicant’s current state of residence. If not a Texas resident, a Texas driver’s license must be obtained within 30 days of becoming a resident.
Salary Range OPEN
Required Materials
Resume/CV
Three work references, including at least one supervisor reference
Letter of interest
Equal Opportunity Employer The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.
Title IX Compliance All employees are required to report violations of Title IX and to comply with the university’s policies regarding sexual misconduct, including the requirements for reporting and confidentiality.
E‑Verify All new hires will be subject to the federal E‑Verify system for employment eligibility verification.
#J-18808-Ljbffr