Vertex Pharmaceuticals
Associate Director, Consumer Digital Marketing - US Kidney
Vertex Pharmaceuticals, Boston, Massachusetts, us, 02298
Associate Director, Consumer Digital Marketing - US Kidney
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General Summary Associate Director, Consumer Digital Marketing will be responsible for developing and executing digital marketing strategies to enhance engagement with US immunoglobulin A Nephropathy (IgAN) patients as part of the US Povetacicept Marketing team within the US Kidney Business Unit. This role focuses on creating and implementing consumer omnichannel communication journeys, including display, CRM, social, and search integration while considering the evolving AI landscape. The Associate Director will also serve as the Consumer Digital lead for CRC, ensuring alignment with regulatory and compliance standards.
Key Duties And Responsibilities
Develop and execute consumer digital marketing strategies, including omnichannel communication journeys to reach and engage consumers effectively and precisely.
Lead the creation of consumer digital assets in alignment with strategic focus areas, including CRM, automated engagement tactics, banner ads, and website content.
Implement and optimize search, AI, and predictive analytics strategies to enhance digital marketing efforts and improve targeting and personalization.
Collaborate with cross‑functional teams—marketing, IT, analytics, insights, and compliance—to ensure seamless execution of digital marketing initiatives.
Define and oversee digital measurement frameworks, build performance dashboards, and translate analytics into actionable insights that inform targeting, content, and next‑best‑action strategies.
Stay updated on industry trends and best practices in digital marketing, consumer engagement, and regulatory compliance, infusing learnings as appropriate.
Serve as the CRC Digital lead, ensuring all digital marketing activities comply with regulatory and compliance standards.
Knowledge And Skills
Strong understanding of digital marketing strategies, including content creation, omnichannel ecosystem planning, and measurement design best practices.
Experience with CRM systems, real‑time engagement tools, banner ads, and website content management.
Proficiency in search and AI strategies for digital marketing.
Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
Strong analytical skills, with the ability to interpret data from digital programs and provide actionable insights.
Excellent communication and collaboration skills, with the ability to work effectively with cross‑functional teams.
Knowledge of regulatory and compliance standards in the pharmaceutical industry.
Education And Experience
Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.
Minimum of 7 years of experience in digital marketing, with a focus on patient engagement in the pharmaceutical or healthcare industry.
Proven track record of developing and executing successful digital marketing strategies and campaigns.
Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non‑discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E‑Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Pay Range $0 - $0
Flex Designation Hybrid‑Eligible Or On‑Site Eligible
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General Summary Associate Director, Consumer Digital Marketing will be responsible for developing and executing digital marketing strategies to enhance engagement with US immunoglobulin A Nephropathy (IgAN) patients as part of the US Povetacicept Marketing team within the US Kidney Business Unit. This role focuses on creating and implementing consumer omnichannel communication journeys, including display, CRM, social, and search integration while considering the evolving AI landscape. The Associate Director will also serve as the Consumer Digital lead for CRC, ensuring alignment with regulatory and compliance standards.
Key Duties And Responsibilities
Develop and execute consumer digital marketing strategies, including omnichannel communication journeys to reach and engage consumers effectively and precisely.
Lead the creation of consumer digital assets in alignment with strategic focus areas, including CRM, automated engagement tactics, banner ads, and website content.
Implement and optimize search, AI, and predictive analytics strategies to enhance digital marketing efforts and improve targeting and personalization.
Collaborate with cross‑functional teams—marketing, IT, analytics, insights, and compliance—to ensure seamless execution of digital marketing initiatives.
Define and oversee digital measurement frameworks, build performance dashboards, and translate analytics into actionable insights that inform targeting, content, and next‑best‑action strategies.
Stay updated on industry trends and best practices in digital marketing, consumer engagement, and regulatory compliance, infusing learnings as appropriate.
Serve as the CRC Digital lead, ensuring all digital marketing activities comply with regulatory and compliance standards.
Knowledge And Skills
Strong understanding of digital marketing strategies, including content creation, omnichannel ecosystem planning, and measurement design best practices.
Experience with CRM systems, real‑time engagement tools, banner ads, and website content management.
Proficiency in search and AI strategies for digital marketing.
Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
Strong analytical skills, with the ability to interpret data from digital programs and provide actionable insights.
Excellent communication and collaboration skills, with the ability to work effectively with cross‑functional teams.
Knowledge of regulatory and compliance standards in the pharmaceutical industry.
Education And Experience
Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.
Minimum of 7 years of experience in digital marketing, with a focus on patient engagement in the pharmaceutical or healthcare industry.
Proven track record of developing and executing successful digital marketing strategies and campaigns.
Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non‑discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E‑Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Pay Range $0 - $0
Flex Designation Hybrid‑Eligible Or On‑Site Eligible
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