Founding Marketer Job at Vitalize in San Francisco

TL;DR

We’re looking for a Founding Marketer to help build the core marketing DNA of Vitalize and define how this company shows up in the world.

You’ll sit close to the founders, shape our narrative, and build the marketing backbone that supports 7-figure enterprise deals, executive trust, and a recruiting brand that attracts top 1% talent. You’ll be given a liberal budget and real ownership, and you’ll be expected to use judgment and taste — not recycled playbooks.

The Company

Hospitals still run their most important operations — staffing, labor planning, and capacity — on paper, spreadsheets, and guesswork. It’s a system that wastes thousands of hours and millions of dollars every year.

Vitalize replaces this with intelligent, automated staffing operations. Our platform brings real-time decision support to clinical leaders, eliminating manual work, reducing unnecessary labor spend, and unlocking patient capacity for hospitals.

Labor drives ~60% of hospital costs, and our research shows more than 20% of that spend is preventable. By proactively aligning labor supply with patient demand, Vitalize helps health systems operate efficiently, safely, and sustainably.

We’re building the core operating system for hospital workforce operations — competing directly with legacy HR/ERP platforms. And we’re winning. We’re already live across 20+ hospitals, near 8-figures in revenue, and have raised funding from top investors. We’ve 3x’ed revenue in the last 3 months, and are scaling fast.

What You’ll Do

Be a thought partner to the founders

• Work directly with founders on company narrative, positioning, and go-to-market storytelling

• Turn raw ideas, half-formed thoughts, and strong opinions into clear, compelling messaging

• Push back when something sounds wrong, unclear, or generic

Own the company’s voice

• Define the language we use across recruiting, sales, and external-facing channels

• Create consistency across website, decks, content, announcements, and events

• Help us sound sharp, modern, and credible to healthcare executives without becoming corporate or stale

Recruiting brand

• Build a brand that attracts high-slope talent who wants velocity, ownership, and real responsibility

• Translate our culture and standards into content that feels honest, not performative

Founder amplification

• Drive founder-led content, primarily on LinkedIn

• Ghostwrite, edit, and shape POVs that reflect how we actually think and operate

• Build an authentic founder presence that attracts candidates, customers, and partners

Sales enablement & exec-facing marketing

• Create materials that support an enterprise, sales-led motion (case studies, proposals, product demos)

• Shape narratives and decks that resonate with C-suite healthcare leaders

• Help host intimate, high-quality events for health system executives

PR & launches

• Help navigate major announcements, including fundraising

• Shape how and when we tell our story publicly

Content as the core strategy

• Own long-form and short-form content end-to-end

• Recruiting stories, culture pieces, blog posts, newsletters, product updates, spotlights, and lightweight video

• Tell the story of how we build, how we make decisions, and why this company is different

What We’re Looking For

• Early-career, high-slope marketer with exceptional judgment and taste

• 2+ years of content, brand, or narrative-driven marketing experience

• 2+ years at a B2B SaaS startup (enterprise experience a plus)

• Clear, concise writer with a non-corporate, non-marketing voice

• Comfortable operating with ambiguity and high expectations

• Strong opinions, loosely held

• Organized enough to ship consistently, creative enough to avoid being boring

• Design-literate and able to produce clean, high-quality marketing materials

• Comfortable working in-person and closely with founders

• Biased toward experimentation

Who This Is Not For

• If you need a detailed roadmap, this will feel uncomfortable

• If you’re primarily a demand-gen, paid ads, or SEO specialist

• If you prefer working behind briefs rather than shaping them

• If you want clear ownership boundaries and narrow scope

• If you default to playbooks instead of judgment

• If you’re uncomfortable pushing back on founders

• If you want a “brand” role without accountability to real outcomes

Benefits:

• Medical, dental, and vision insurance

• 401k and 401k match

• Unlimited PTO

• Bi-annual company retreats

• Free Lunch and Dinner in-office

• Relocation Bonus ($5000)

• Reimbursement for desk setup, gym subscription, and commute