Siemens Healthineers
Clinical Marketing Specialist PET & SPECT (Molecular Imaging)
Siemens Healthineers, Knoxville, Tennessee, United States, 37902
Clinical Marketing Program Manager
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. This role is responsible for developing and executing clinical marketing programs and product launch initiatives in support of Siemens Healthineers' PET and SPECT imaging portfolio. The position partners closely with Product Management, Sales, and Clinical teams to translate technical and clinical capabilities into compelling customer-facing value. The role is based at the Knoxville manufacturing site and supports both regional and global marketing activities. This role requires a strong passion for clinical excellence and customer impact, along with persistence and results orientation in dynamic business environments. Success in this position depends on the ability to think strategically, collaborate cross-functionally, and influence outcomes across a global organization. You are responsible for: Clinical Imaging & Content Development Gathering, processing, and analyzing PET and SPECT images to create customized image galleries in collaboration with Product Management teams in Knoxville and Hoffman Estates Developing clinically relevant, image-based content to support marketing, sales, and product positioning initiatives Marketing & Sales Enablement Supporting the development and execution of marketing strategies by translating technical and clinical system features into clear customer value propositions Building customer confidence in Siemens solutions by clearly articulating clinical benefits and system differentiators Customer & Market Engagement Engaging directly with customers to understand clinical workflows and challenges, enabling Sales and Marketing teams to address customer needs effectively Guiding customers in integrating Siemens imaging solutions into daily clinical practice Competitive & Market Intelligence Developing technical and clinical competitive intelligence to support field sales, marketing campaigns, and objection handling Maintaining deep market expertise and clearly articulating system differentiation using a positive, solution-oriented approach KOL & Reference Site Collaboration Establishing and maintaining strong relationships with Key Opinion Leaders (KOLs) to gather clinical, product, and market insights Partnering with reference sites to enhance their experience and develop compelling clinical and marketing messaging for imaging modalities Innovation Promotion & Events Promoting Siemens clinical innovations by developing user, clinic, and patient success stories in collaboration with Corporate Communications Supporting internal and external marketing activities, including clinical congresses, trade shows, site visits, and internal trainings Minimum Qualifications: Bachelor's degree required (clinical or technical field preferred) Minimum of 5 years of clinical experience in nuclear medicine, either as a Nuclear Medicine Technologist or in clinical software application roles Strong clinical knowledge of PET and SPECT imaging workflows and applications Advanced proficiency with syngo.via, Biograph, and Symbia software platforms Excellent verbal and written communication skills; fluency in English required (additional languages a plus) Strong interpersonal skills with the ability to build trust and credibility with clinicians, KOLs, and cross-functional teams Demonstrated project management and organizational skills with the ability to prioritize and manage multiple initiatives Strategic mindset with the ability to influence decision-making in a matrixed organization Highly adaptable, detail-oriented, and comfortable operating in complex, fast-changing environments Willingness to travel as needed to support customer engagement, trade shows, and clinical congresses, including international travel We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways. When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. This role is responsible for developing and executing clinical marketing programs and product launch initiatives in support of Siemens Healthineers' PET and SPECT imaging portfolio. The position partners closely with Product Management, Sales, and Clinical teams to translate technical and clinical capabilities into compelling customer-facing value. The role is based at the Knoxville manufacturing site and supports both regional and global marketing activities. This role requires a strong passion for clinical excellence and customer impact, along with persistence and results orientation in dynamic business environments. Success in this position depends on the ability to think strategically, collaborate cross-functionally, and influence outcomes across a global organization. You are responsible for: Clinical Imaging & Content Development Gathering, processing, and analyzing PET and SPECT images to create customized image galleries in collaboration with Product Management teams in Knoxville and Hoffman Estates Developing clinically relevant, image-based content to support marketing, sales, and product positioning initiatives Marketing & Sales Enablement Supporting the development and execution of marketing strategies by translating technical and clinical system features into clear customer value propositions Building customer confidence in Siemens solutions by clearly articulating clinical benefits and system differentiators Customer & Market Engagement Engaging directly with customers to understand clinical workflows and challenges, enabling Sales and Marketing teams to address customer needs effectively Guiding customers in integrating Siemens imaging solutions into daily clinical practice Competitive & Market Intelligence Developing technical and clinical competitive intelligence to support field sales, marketing campaigns, and objection handling Maintaining deep market expertise and clearly articulating system differentiation using a positive, solution-oriented approach KOL & Reference Site Collaboration Establishing and maintaining strong relationships with Key Opinion Leaders (KOLs) to gather clinical, product, and market insights Partnering with reference sites to enhance their experience and develop compelling clinical and marketing messaging for imaging modalities Innovation Promotion & Events Promoting Siemens clinical innovations by developing user, clinic, and patient success stories in collaboration with Corporate Communications Supporting internal and external marketing activities, including clinical congresses, trade shows, site visits, and internal trainings Minimum Qualifications: Bachelor's degree required (clinical or technical field preferred) Minimum of 5 years of clinical experience in nuclear medicine, either as a Nuclear Medicine Technologist or in clinical software application roles Strong clinical knowledge of PET and SPECT imaging workflows and applications Advanced proficiency with syngo.via, Biograph, and Symbia software platforms Excellent verbal and written communication skills; fluency in English required (additional languages a plus) Strong interpersonal skills with the ability to build trust and credibility with clinicians, KOLs, and cross-functional teams Demonstrated project management and organizational skills with the ability to prioritize and manage multiple initiatives Strategic mindset with the ability to influence decision-making in a matrixed organization Highly adaptable, detail-oriented, and comfortable operating in complex, fast-changing environments Willingness to travel as needed to support customer engagement, trade shows, and clinical congresses, including international travel We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways. When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.