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SalaryGuide

SalaryGuide is hiring: Marketing Manager in Chicago

SalaryGuide, Chicago, IL, US, 60290

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Responsibilities Patient Acquisition & Volume Growth (Primary Focus - 40%) Objective: Drive daily patient visits from current levels to aggressive growth targets Develop and execute comprehensive patient acquisition strategies Own monthly patient volume targets for each clinic location Analyze patient flow patterns, peak times, and seasonal trends Identify and capture market share from competitors Optimize marketing spend for maximum patient ROI Test new channels and tactics to drive incremental volume Target KPI: Achieve 20-30% year-over-year patient visit growth Requirements 5+ years healthcare marketing experience (urgent care, retail health, ambulatory, or hospital outpatient) 3+ years driving patient acquisition and growth with measurable results Proven track record of growing patient volume by 25%+ year-over-year Digital marketing expertise - Google Ads, Facebook Ads, SEO, analytics Multi-channel campaign management across digital and traditional Budget management of $200,000+ annually B2B and B2C marketing experience in healthcare setting Bachelor's degree in Marketing, Business, Communications, or related field (required) Preferred MBA or Master's degree in Marketing/Healthcare Administration (preferred) Certifications (preferred): Google Ads Certification; HubSpot Content Marketing; Healthcare Marketing certifications Chicago or Midwest healthcare market knowledge Employer partnership development experience Multi-location healthcare network experience Grassroots/community marketing campaigns #J-18808-Ljbffr