SalaryGuide
Responsibilities Patient Acquisition & Volume Growth (Primary Focus - 40%) Objective: Drive daily patient visits from current levels to aggressive growth targets
Develop and execute comprehensive patient acquisition strategies
Own monthly patient volume targets for each clinic location
Analyze patient flow patterns, peak times, and seasonal trends
Identify and capture market share from competitors
Optimize marketing spend for maximum patient ROI
Test new channels and tactics to drive incremental volume
Target KPI: Achieve 20-30% year-over-year patient visit growth
Requirements 5+ years healthcare marketing experience (urgent care, retail health, ambulatory, or hospital outpatient)
3+ years driving patient acquisition and growth with measurable results
Proven track record of growing patient volume by 25%+ year-over-year
Digital marketing expertise - Google Ads, Facebook Ads, SEO, analytics
Multi-channel campaign management across digital and traditional
Budget management of $200,000+ annually
B2B and B2C marketing experience in healthcare setting
Bachelor's degree in Marketing, Business, Communications, or related field (required)
Preferred MBA or Master's degree in Marketing/Healthcare Administration (preferred)
Certifications (preferred): Google Ads Certification; HubSpot Content Marketing; Healthcare Marketing certifications
Chicago or Midwest healthcare market knowledge
Employer partnership development experience
Multi-location healthcare network experience
Grassroots/community marketing campaigns
#J-18808-Ljbffr