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SalaryGuide

Senior Marketing Manager

SalaryGuide, Richmond, Virginia, United States, 23214

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Responsibilities

Develop and execute comprehensive marketing strategies that enhance the firm’s presence across both online and offline platforms

Elevate brand visibility through innovative campaigns, digital marketing efforts, and public relations outreach

Partner with attorneys and staff to ensure cohesive and consistent messaging across all marketing channels

Leverage data-driven insights to refine strategies, optimize performance, and measure ROI effectively

Oversee social media platforms and campaigns, content creation, website management, and additional marketing initiatives

Coordinate and manage client events, webinars, and networking opportunities to build relationships and promote the firm’s expertise

Remain ahead of industry trends, ensuring our marketing efforts stay fresh, relevant, and innovative

Work closely with Firm Leadership and our legal team to promote our services effectively

Requirements

A minimum of five (5) years of marketing experience, preferably within the legal or professional services sector

Strong expertise in digital marketing tools, SEO, and content creation

Outstanding communication, project management, and organizational skills

A creative thinker who balances innovation with professionalism in all marketing strategies

Proven experience in managing client relationships and collaborating with external vendors or agencies

A results-oriented mindset with a deep passion for driving growth and achieving measurable success

Benefits

Competitive salary with performance-based incentives

Excellent benefits package including employer-paid healthcare, life insurance, long term disability coverage, generous PTO time, 401(k) with match, paid parental leave, and a great work-life balance

A collaborative, supportive, and inclusive work environment that fosters personal and professional growth

Numerous opportunities for career development within a respected law firm

A unique chance to make a significant, long-lasting impact on the GMA brand and the communities we serve

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