Inside Higher Ed
Assistant Director of Annual Giving Programs and Direct Marketing
Inside Higher Ed, Newport News, Virginia, United States, 23600
Assistant Director of Annual Giving Programs and Direct Marketing
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Chief Objective Of Position This position leads and manages direct mail, email, text, crowdfunding, and digital campaigns, ensuring timely execution and alignment with fundraising goals. It involves designing and implementing a comprehensive annual giving program for academic departments and programs, as well as collaborating on the university’s Day of Giving and Faculty/Staff Campaign. The role also manages the appeal schedule, assists in crafting and proofreading donor communications, and leverages data‑driven insights to optimize marketing strategies and improve donor engagement. Manages the acquisition and stewardship of recurring annual donors, overseeing recognition programs and engagement strategies.
Work Tasks
Serves as the primary project manager for direct mail, email, text, crowdfunding, and digital campaigns, ensuring timely execution and alignment with goals
Responsible for the strategy, design, and implementation of a comprehensive annual giving program for academic departments and programs with the goal of increasing donor participation
Collaborates with the Director of Annual Giving Programs in the planning and execution of the university’s annual Day of Giving and Faculty/Staff Campaigns
Oversees the division‑wide appeal schedule, coordinating efforts across multiple channels to maintain consistency and effectiveness and prevent donor fatigue
Assists in the creation and proofreading of solicitation appeals, pledge acknowledgements, stewardship gestures, and datafiles
Collaborates with the Office of Communications and Public Relations and fellow division members to ensure cohesive messaging, branding, and implementation
Responsible for analyzing and utilizing data to inform marketing strategies and improve donor engagement
Responsible for the acquisition and stewardship of recurring annual giving donors, including gift anniversaries and annual giving society benefits
Provides support for division and campus‑wide events
Develops and maintains very positive and professional customer service and/or relations within the office/department and with all constituencies to include students, faculty, staff, guests, and employees. Demonstrates a positive and professional attitude and treats everyone with dignity and respect. Fully supports the “Student’s First” value at CNU and routinely goes the extra mile in providing service.
Follow workplace safety regulations and adhere to applicable standards, processes, and programs established for your position. Report unsafe work conditions to your supervisor. Immediately report work‑related incidents to your supervisor and participate in accident investigation requests.
Knowledge, Skills, Abilities (KSA's) Related To Position
Excellent written and oral communication skills
Computer skills in database management, word processing and spreadsheets
Excellent organizational skills
Ability to work collaboratively with students, faculty, and staff
Ability to work independently
Ability to manage multiple tasks with competing deadlines
Managerial, organizational, analytical, and problem solving skills
Ability to work a flexible schedule, including evening and weekend events
Required Education Master’s Degree or a Bachelor’s Degree with experience that equates to an advanced degree.
Experience Required
Demonstrated experience in managing, designing, and implementing programs and marketing materials – including direct mail, email, text crowdfunding, and digital campaigns
Background in fundraising or development operations
Experience working in a customer service environment
Salary Information Starting at $58,500, Commensurate with Education and Experience.
Is this position telework eligible? No
Posting Number AP438P
Posting Date 12/12/2025
Review Begin Date 01/04/2026
Application Instructions Interested parties are requested to submit a cover letter; current resume; and the names, addresses, and telephone numbers of at least three professional references at the time of application.
EEO/Diversity Statement(s) Christopher Newport University, an EO Employer, is fully Committed to Access and Opportunity.
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Chief Objective Of Position This position leads and manages direct mail, email, text, crowdfunding, and digital campaigns, ensuring timely execution and alignment with fundraising goals. It involves designing and implementing a comprehensive annual giving program for academic departments and programs, as well as collaborating on the university’s Day of Giving and Faculty/Staff Campaign. The role also manages the appeal schedule, assists in crafting and proofreading donor communications, and leverages data‑driven insights to optimize marketing strategies and improve donor engagement. Manages the acquisition and stewardship of recurring annual donors, overseeing recognition programs and engagement strategies.
Work Tasks
Serves as the primary project manager for direct mail, email, text, crowdfunding, and digital campaigns, ensuring timely execution and alignment with goals
Responsible for the strategy, design, and implementation of a comprehensive annual giving program for academic departments and programs with the goal of increasing donor participation
Collaborates with the Director of Annual Giving Programs in the planning and execution of the university’s annual Day of Giving and Faculty/Staff Campaigns
Oversees the division‑wide appeal schedule, coordinating efforts across multiple channels to maintain consistency and effectiveness and prevent donor fatigue
Assists in the creation and proofreading of solicitation appeals, pledge acknowledgements, stewardship gestures, and datafiles
Collaborates with the Office of Communications and Public Relations and fellow division members to ensure cohesive messaging, branding, and implementation
Responsible for analyzing and utilizing data to inform marketing strategies and improve donor engagement
Responsible for the acquisition and stewardship of recurring annual giving donors, including gift anniversaries and annual giving society benefits
Provides support for division and campus‑wide events
Develops and maintains very positive and professional customer service and/or relations within the office/department and with all constituencies to include students, faculty, staff, guests, and employees. Demonstrates a positive and professional attitude and treats everyone with dignity and respect. Fully supports the “Student’s First” value at CNU and routinely goes the extra mile in providing service.
Follow workplace safety regulations and adhere to applicable standards, processes, and programs established for your position. Report unsafe work conditions to your supervisor. Immediately report work‑related incidents to your supervisor and participate in accident investigation requests.
Knowledge, Skills, Abilities (KSA's) Related To Position
Excellent written and oral communication skills
Computer skills in database management, word processing and spreadsheets
Excellent organizational skills
Ability to work collaboratively with students, faculty, and staff
Ability to work independently
Ability to manage multiple tasks with competing deadlines
Managerial, organizational, analytical, and problem solving skills
Ability to work a flexible schedule, including evening and weekend events
Required Education Master’s Degree or a Bachelor’s Degree with experience that equates to an advanced degree.
Experience Required
Demonstrated experience in managing, designing, and implementing programs and marketing materials – including direct mail, email, text crowdfunding, and digital campaigns
Background in fundraising or development operations
Experience working in a customer service environment
Salary Information Starting at $58,500, Commensurate with Education and Experience.
Is this position telework eligible? No
Posting Number AP438P
Posting Date 12/12/2025
Review Begin Date 01/04/2026
Application Instructions Interested parties are requested to submit a cover letter; current resume; and the names, addresses, and telephone numbers of at least three professional references at the time of application.
EEO/Diversity Statement(s) Christopher Newport University, an EO Employer, is fully Committed to Access and Opportunity.
Referrals increase your chances of interviewing at Inside Higher Ed by 2x.
Get notified about new Assistant Director of Annual Giving jobs in Newport News, VA.
#J-18808-Ljbffr