NorthBay Health
Manager, Marketing Strategy and Growth
NorthBay Health, Fairfield, California, United States, 94533
At NorthBay Health, the Manager of Marketing Strategy and Growth is a strategic leadership role responsible for driving visibility, brand growth, and community impact across our expanding regional health system.
This position serves as an internal marketing consultant and account manager, partnering with hospital, ambulatory, physician, and community leaders to translate organizational goals into integrated marketing campaigns that deliver measurable results.
We will develop and execute omnichannel campaign strategies that blend traditional and digital tactics, including print, OOH, direct mail, OTT, email, streaming, podcasts, PPC, sports sponsorships, targeted social campaigns, virtual seminars, and community engagement, to reach diverse audiences across Solano, Napa, and Yolo counties.
This role focuses on strategic marketing planning, campaign execution, and relationship management with internal departments and external partners. Working closely with the Creative Services and Digital Marketing teams, this position ensures cohesive brand storytelling and seamless execution across all touchpoints.
Key Responsibilities
Develop and lead integrated marketing campaigns that drive brand visibility, patient arrivals, retention, and ambulatory growth; manage full‑funnel omnichannel campaigns with measurable outcomes.
Lead physician marketing initiatives to strengthen referral relationships, enhance reputation, and support physician engagement, recruitment, and retention.
Manage strategic sports, community, and sponsorship partnerships to elevate NorthBay Health’s visibility, engagement, and trust across the region.
Monitor industry trends and emerging marketing technologies to identify opportunities that enhance campaign strategy, expand reach, and improve patient acquisition and loyalty.
Establish performance metrics, track campaign effectiveness, and analyze data to inform fiscal year planning and optimize marketing strategies in real time.
Partner closely with Creative Services, Digital Marketing, Communications, and Foundation teams to ensure unified brand storytelling and seamless execution across all channels.
Be part of a dynamic marketing team within a growing health system that is expanding across the region and providing much‑needed healthcare for the communities it serves.
Qualifications Education
Bachelor’s degree in Marketing, Communications, Business, or related field required.
Experience
Four years progressively responsible management experience.
6‑10 years of progressive experience in marketing, with at least 2 years in a leadership role, preferably within healthcare, nonprofit, or mission‑driven organizations. Agency experience a plus.
Experience in brand management, acquisition marketing, new facility marketing, campaign execution, and strategic planning strongly preferred. Sports and activation experience a plus.
Proven experience developing and executing omnichannel campaigns that include digital, print, media, and community engagement tactics.
Strong account management and stakeholder relationship skills — ability to translate client needs into marketing strategies.
Experience working with creative and digital teams to ensure unified campaign execution, not just digital performance.
Demonstrated success driving brand growth and service line visibility through multi‑channel marketing plans.
Proven track record developing and executing strategies that drive measurable growth.
Strong communicator who thrives in a fast‑paced environment and excels at cross‑functional collaboration with executives, physicians, internal stakeholders, and community partners.
Familiarity with healthcare terminology and regulations is a plus.
Skills
The ideal candidate brings a blend of strategic thinking, data‑informed decision‑making, and hands‑on campaign execution.
High‑level proficiency in content development, campaign management, and marketing performance analytics.
Demonstrated ability to manage multiple projects and priorities in a deadline‑driven environment.
Knowledge of digital marketing platforms, CRM systems, and print production processes.
Interpersonal Skills Demonstrates the True North values: Nurture/Care, Own It, Respect Relationships, Build Trust, and Hardwire Excellence. Ability to communicate effectively, accurately, and professionally with NorthBay teammates, staff, physicians, and community members.
Base pay range $135,000.00/yr - $145,000.00/yr
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Strategy/Planning
Industries: Hospitals and Health Care
Benefits include Medical insurance, Vision insurance, 401(k), and Tuition assistance.
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This position serves as an internal marketing consultant and account manager, partnering with hospital, ambulatory, physician, and community leaders to translate organizational goals into integrated marketing campaigns that deliver measurable results.
We will develop and execute omnichannel campaign strategies that blend traditional and digital tactics, including print, OOH, direct mail, OTT, email, streaming, podcasts, PPC, sports sponsorships, targeted social campaigns, virtual seminars, and community engagement, to reach diverse audiences across Solano, Napa, and Yolo counties.
This role focuses on strategic marketing planning, campaign execution, and relationship management with internal departments and external partners. Working closely with the Creative Services and Digital Marketing teams, this position ensures cohesive brand storytelling and seamless execution across all touchpoints.
Key Responsibilities
Develop and lead integrated marketing campaigns that drive brand visibility, patient arrivals, retention, and ambulatory growth; manage full‑funnel omnichannel campaigns with measurable outcomes.
Lead physician marketing initiatives to strengthen referral relationships, enhance reputation, and support physician engagement, recruitment, and retention.
Manage strategic sports, community, and sponsorship partnerships to elevate NorthBay Health’s visibility, engagement, and trust across the region.
Monitor industry trends and emerging marketing technologies to identify opportunities that enhance campaign strategy, expand reach, and improve patient acquisition and loyalty.
Establish performance metrics, track campaign effectiveness, and analyze data to inform fiscal year planning and optimize marketing strategies in real time.
Partner closely with Creative Services, Digital Marketing, Communications, and Foundation teams to ensure unified brand storytelling and seamless execution across all channels.
Be part of a dynamic marketing team within a growing health system that is expanding across the region and providing much‑needed healthcare for the communities it serves.
Qualifications Education
Bachelor’s degree in Marketing, Communications, Business, or related field required.
Experience
Four years progressively responsible management experience.
6‑10 years of progressive experience in marketing, with at least 2 years in a leadership role, preferably within healthcare, nonprofit, or mission‑driven organizations. Agency experience a plus.
Experience in brand management, acquisition marketing, new facility marketing, campaign execution, and strategic planning strongly preferred. Sports and activation experience a plus.
Proven experience developing and executing omnichannel campaigns that include digital, print, media, and community engagement tactics.
Strong account management and stakeholder relationship skills — ability to translate client needs into marketing strategies.
Experience working with creative and digital teams to ensure unified campaign execution, not just digital performance.
Demonstrated success driving brand growth and service line visibility through multi‑channel marketing plans.
Proven track record developing and executing strategies that drive measurable growth.
Strong communicator who thrives in a fast‑paced environment and excels at cross‑functional collaboration with executives, physicians, internal stakeholders, and community partners.
Familiarity with healthcare terminology and regulations is a plus.
Skills
The ideal candidate brings a blend of strategic thinking, data‑informed decision‑making, and hands‑on campaign execution.
High‑level proficiency in content development, campaign management, and marketing performance analytics.
Demonstrated ability to manage multiple projects and priorities in a deadline‑driven environment.
Knowledge of digital marketing platforms, CRM systems, and print production processes.
Interpersonal Skills Demonstrates the True North values: Nurture/Care, Own It, Respect Relationships, Build Trust, and Hardwire Excellence. Ability to communicate effectively, accurately, and professionally with NorthBay teammates, staff, physicians, and community members.
Base pay range $135,000.00/yr - $145,000.00/yr
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Strategy/Planning
Industries: Hospitals and Health Care
Benefits include Medical insurance, Vision insurance, 401(k), and Tuition assistance.
#J-18808-Ljbffr