Capital One
Manager, Integrated Product Marketing| Retail Bank
Capital One, Deerfield, Illinois, United States, 60063
Manager, Integrated Product Marketing | Retail Bank
1 week ago Be among the first 25 applicants
Are you someone who can operate between the business & customers to build a go-to-market strategy for products? Capital One is seeking a Product Marketing Manager to join our dynamic Integrated Strategy team. In this role, you will be at the heart of our marketing efforts, leading the development of product identity, creative and messaging strategies for integrated campaigns that connect with various types of consumers and drive business results.
Responsibilities
Assess the Market: Drive a research agenda & analysis to understand customer needs, market trends, and competition
Product Positioning: Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product & feature benefits that meet customer needs and are differentiated from competitors
Lead Creative Strategy: Translate business objectives and consumer insights into powerful creative briefs that inspire internal creative teams and external agency partners to develop best‑in‑class advertising.
Develop Messaging Strategy: Craft clear, compelling, and customer‑centric messaging hierarchies and narratives that resonate with target audiences and can be adapted across a variety of marketing channels.
Drive the Learning Agenda: Champion a test‑and‑learn mindset, defining key strategic questions, developing hypotheses, and partnering with analytics teams to measure campaign effectiveness and uncover insights that fuel future marketing efforts.
Marketing Campaign Calendar: Develop a roadmap that outlines all planned marketing activities across all segments & products.
Champion Campaign Integration: Collaborate with cross‑functional teams—including Brand, Channel Leads, Product Strategy and others—to ensure a cohesive and seamless customer experience across the entire marketing ecosystem.
This Associate Should Bring
Hands‑on strategic planning experience for multi‑channel integrated marketing campaigns
Experience in marketing consumer products
Exceptional communication and presentation skills, with the ability to influence and persuade stakeholders at all levels, including senior leadership
Demonstrated ability to translate complex data and customer insights into actionable marketing strategies
Experience writing insightful creative briefs and leading the creative development process from concept to execution
A collaborative spirit and experience managing multiple projects in a fast‑paced, agile environment
Basic Qualifications
Bachelor's Degree or military experience
At least 5 years of experience in marketing, brand strategy, or advertising
At least 2 years of experience developing and executing integrated marketing campaigns
Preferred Qualifications
7+ years of marketing experience, with a focus on brand strategy or campaign development
Marketing experience in financial services or another heavily regulated industry
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Compensation
Riverwoods, IL: $132,800 - $151,600 for Manager, Marketing
McLean, VA: $146,100 - $166,700 for Manager, Marketing
Richmond, VA: $132,800 - $151,600 for Manager, Marketing
Wilmington, DE: $132,800 - $151,600 for Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long‑term incentives (LTI). Incentives could be discretionary or non‑discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Learn more at the Capital One Careers website. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23‑A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901‑4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1‑800‑304‑9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com.
Capital One does not provide, endorse nor guarantee and is not liable for third‑party products, services, educational tools or other information available on this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Referrals increase your chances of interviewing at Capital One by 2x.
Get notified about new Integrated Marketing Manager jobs in
Deerfield, IL .
Seniority level:
Mid‑Senior level
Employment type:
Full‑time
Job function:
Marketing and Sales
#J-18808-Ljbffr
Are you someone who can operate between the business & customers to build a go-to-market strategy for products? Capital One is seeking a Product Marketing Manager to join our dynamic Integrated Strategy team. In this role, you will be at the heart of our marketing efforts, leading the development of product identity, creative and messaging strategies for integrated campaigns that connect with various types of consumers and drive business results.
Responsibilities
Assess the Market: Drive a research agenda & analysis to understand customer needs, market trends, and competition
Product Positioning: Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product & feature benefits that meet customer needs and are differentiated from competitors
Lead Creative Strategy: Translate business objectives and consumer insights into powerful creative briefs that inspire internal creative teams and external agency partners to develop best‑in‑class advertising.
Develop Messaging Strategy: Craft clear, compelling, and customer‑centric messaging hierarchies and narratives that resonate with target audiences and can be adapted across a variety of marketing channels.
Drive the Learning Agenda: Champion a test‑and‑learn mindset, defining key strategic questions, developing hypotheses, and partnering with analytics teams to measure campaign effectiveness and uncover insights that fuel future marketing efforts.
Marketing Campaign Calendar: Develop a roadmap that outlines all planned marketing activities across all segments & products.
Champion Campaign Integration: Collaborate with cross‑functional teams—including Brand, Channel Leads, Product Strategy and others—to ensure a cohesive and seamless customer experience across the entire marketing ecosystem.
This Associate Should Bring
Hands‑on strategic planning experience for multi‑channel integrated marketing campaigns
Experience in marketing consumer products
Exceptional communication and presentation skills, with the ability to influence and persuade stakeholders at all levels, including senior leadership
Demonstrated ability to translate complex data and customer insights into actionable marketing strategies
Experience writing insightful creative briefs and leading the creative development process from concept to execution
A collaborative spirit and experience managing multiple projects in a fast‑paced, agile environment
Basic Qualifications
Bachelor's Degree or military experience
At least 5 years of experience in marketing, brand strategy, or advertising
At least 2 years of experience developing and executing integrated marketing campaigns
Preferred Qualifications
7+ years of marketing experience, with a focus on brand strategy or campaign development
Marketing experience in financial services or another heavily regulated industry
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Compensation
Riverwoods, IL: $132,800 - $151,600 for Manager, Marketing
McLean, VA: $146,100 - $166,700 for Manager, Marketing
Richmond, VA: $132,800 - $151,600 for Manager, Marketing
Wilmington, DE: $132,800 - $151,600 for Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long‑term incentives (LTI). Incentives could be discretionary or non‑discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Learn more at the Capital One Careers website. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23‑A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901‑4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1‑800‑304‑9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com.
Capital One does not provide, endorse nor guarantee and is not liable for third‑party products, services, educational tools or other information available on this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Referrals increase your chances of interviewing at Capital One by 2x.
Get notified about new Integrated Marketing Manager jobs in
Deerfield, IL .
Seniority level:
Mid‑Senior level
Employment type:
Full‑time
Job function:
Marketing and Sales
#J-18808-Ljbffr