Puffy
Digital Marketing Manager (AI-Powered)
at
Puffy Join to apply for the
Digital Marketing Manager (AI-Powered)
role at
Puffy .
Be among the first 25 applicants.
Base pay range $110,000.00/yr - $130,000.00/yr
Position:
AI-First Digital Marketing Manager
Compensation:
USD $130,000 per annum + up to 25% Performance Bonus
Total Annual Package:
Up to USD $167,300
Required Experience:
D2C/E-commerce background essential (US or North American market)
Location:
Remote
Role Overview Puffy is a Top 5 US mattress brand with 100% YoY growth since 2016, recognized as a Great Place to Work. This role is for a D2C performance marketer ready to own Meta and multi-channel paid strategies that drive 8-figure revenue impact.
You’ll launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and emerging platforms while strategically contributing to Affiliate, SEO, SEM, and Email channels. You’ll work alongside our Forbes Council member CEO to architect the next generation of our digital acquisition engine.
What Is In It For You: This isn't just another digital marketing role. This is your chance to become a true industry architect.
1. Own Multi-Channel Strategy with Revenue Accountability Most marketing roles give you execution tasks and KPIs without context. Here, you own revenue outcomes across multiple channels with direct leadership access. You’ll architect campaigns from scratch with clear success metrics. No vanity metrics. No “brand awareness” excuses. Just revenue, ROAS, and scalable systems.
This is hands‑on, high‑execution work. You’re in the accounts daily—building campaigns, testing creatives, analyzing attribution, and shipping experiments fast. You’ll blend full‑funnel thinking with attribution sophistication, steering campaigns from prospecting to conversion while coordinating with design and cross‑functional teams at velocity.
2. Partner with the 1%:
Top 5 Mattress Brand in the USA with Over
$1 Billion USD
in Sales
Work with Forbes Council Member CEO
Gain firsthand exposure to strategic decisions and high‑velocity execution that drives a global brand.
3. Embrace Radical Flexibility Work from anywhere globally. Design your peak performance environment. We measure output and impact, not hours logged. Manage your energy, not just your time, while collaborating with a team spanning 14+ nationalities.
4. Build the Marketing Playbook Others Will Copy You’re not inheriting campaigns to maintain—you're architecting new growth engines. Your creative testing frameworks become competitive advantages. Your attribution models influence company‑wide strategy. Your funnel optimizations get adopted across channels. In two years, D2C marketers will be reverse‑engineering what you built here.
What You’ll Need:
5+ Years of Experience: At least 2 years managing Meta campaigns for D2C brands; proven success driving revenue across multiple digital channels
Working knowledge of the broader marketing ecosystem, including Affiliate, SEO, SEM, and Email, with the ability to contribute to strategy
Hands‑on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals
Proficient in campaign tracking, attribution analysis, and data interpretation to take strategic decisions in campaign optimization
Experience optimizing funnels from initial awareness through conversion, including ad‑to‑LP optimization
Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams
Good-to-Have:
Mattress, furniture, or home goods sector background
Experience with programmatic channels, TikTok Ads
Familiar with automated ad creation tools and DCO
Experience creating and optimizing video content for social and search platforms
Knowledge of Meta Shopping features and other social commerce integrations
The Puffy DNA
Be the Owner:
We don't hire employees; we welcome owners. You're accountable for results, not activity.
Execute with Urgency:
We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
Demand Excellence:
We solve the hard problems that others can't, pushing the boundaries of our craft.
Be AI-First:
Daily multi-turn AI conversations challenge your assumptions.
Go All-In:
When the mission demands it, we rally as one team to cross the finish line.
Monthly performance bonuses (up to 25% of monthly salary, earned each month based on performance)
The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats
'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions
Comprehensive medical, dental, and vision insurance (US-based employees)
Health insurance stipend (International employees)
Generous Paid Time Off (PTO) + Public holidays (based on location)
AI First organization with access to AI-native tool stack
Remote First: Work from anywhere globally
International team collaboration (14+ nationalities)
Ready to Shape Your Story? The alternative is another year where your campaigns hit plateaus and your strategic insights die in committee.
Click "Apply" and take the first step. Seniority level Mid-Senior level
Employment type Full‑time
Job function Marketing
Industries
Retail
Mattress and Blinds Manufacturing
Furniture and Home Furnishings Manufacturing
#J-18808-Ljbffr
at
Puffy Join to apply for the
Digital Marketing Manager (AI-Powered)
role at
Puffy .
Be among the first 25 applicants.
Base pay range $110,000.00/yr - $130,000.00/yr
Position:
AI-First Digital Marketing Manager
Compensation:
USD $130,000 per annum + up to 25% Performance Bonus
Total Annual Package:
Up to USD $167,300
Required Experience:
D2C/E-commerce background essential (US or North American market)
Location:
Remote
Role Overview Puffy is a Top 5 US mattress brand with 100% YoY growth since 2016, recognized as a Great Place to Work. This role is for a D2C performance marketer ready to own Meta and multi-channel paid strategies that drive 8-figure revenue impact.
You’ll launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and emerging platforms while strategically contributing to Affiliate, SEO, SEM, and Email channels. You’ll work alongside our Forbes Council member CEO to architect the next generation of our digital acquisition engine.
What Is In It For You: This isn't just another digital marketing role. This is your chance to become a true industry architect.
1. Own Multi-Channel Strategy with Revenue Accountability Most marketing roles give you execution tasks and KPIs without context. Here, you own revenue outcomes across multiple channels with direct leadership access. You’ll architect campaigns from scratch with clear success metrics. No vanity metrics. No “brand awareness” excuses. Just revenue, ROAS, and scalable systems.
This is hands‑on, high‑execution work. You’re in the accounts daily—building campaigns, testing creatives, analyzing attribution, and shipping experiments fast. You’ll blend full‑funnel thinking with attribution sophistication, steering campaigns from prospecting to conversion while coordinating with design and cross‑functional teams at velocity.
2. Partner with the 1%:
Top 5 Mattress Brand in the USA with Over
$1 Billion USD
in Sales
Work with Forbes Council Member CEO
Gain firsthand exposure to strategic decisions and high‑velocity execution that drives a global brand.
3. Embrace Radical Flexibility Work from anywhere globally. Design your peak performance environment. We measure output and impact, not hours logged. Manage your energy, not just your time, while collaborating with a team spanning 14+ nationalities.
4. Build the Marketing Playbook Others Will Copy You’re not inheriting campaigns to maintain—you're architecting new growth engines. Your creative testing frameworks become competitive advantages. Your attribution models influence company‑wide strategy. Your funnel optimizations get adopted across channels. In two years, D2C marketers will be reverse‑engineering what you built here.
What You’ll Need:
5+ Years of Experience: At least 2 years managing Meta campaigns for D2C brands; proven success driving revenue across multiple digital channels
Working knowledge of the broader marketing ecosystem, including Affiliate, SEO, SEM, and Email, with the ability to contribute to strategy
Hands‑on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals
Proficient in campaign tracking, attribution analysis, and data interpretation to take strategic decisions in campaign optimization
Experience optimizing funnels from initial awareness through conversion, including ad‑to‑LP optimization
Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams
Good-to-Have:
Mattress, furniture, or home goods sector background
Experience with programmatic channels, TikTok Ads
Familiar with automated ad creation tools and DCO
Experience creating and optimizing video content for social and search platforms
Knowledge of Meta Shopping features and other social commerce integrations
The Puffy DNA
Be the Owner:
We don't hire employees; we welcome owners. You're accountable for results, not activity.
Execute with Urgency:
We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
Demand Excellence:
We solve the hard problems that others can't, pushing the boundaries of our craft.
Be AI-First:
Daily multi-turn AI conversations challenge your assumptions.
Go All-In:
When the mission demands it, we rally as one team to cross the finish line.
Monthly performance bonuses (up to 25% of monthly salary, earned each month based on performance)
The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats
'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions
Comprehensive medical, dental, and vision insurance (US-based employees)
Health insurance stipend (International employees)
Generous Paid Time Off (PTO) + Public holidays (based on location)
AI First organization with access to AI-native tool stack
Remote First: Work from anywhere globally
International team collaboration (14+ nationalities)
Ready to Shape Your Story? The alternative is another year where your campaigns hit plateaus and your strategic insights die in committee.
Click "Apply" and take the first step. Seniority level Mid-Senior level
Employment type Full‑time
Job function Marketing
Industries
Retail
Mattress and Blinds Manufacturing
Furniture and Home Furnishings Manufacturing
#J-18808-Ljbffr